I collaborate with my customers on understanding how to build or growth their businesses, hearing customers voice, understanding market and business needs and translating all this information into a realistic and achievabe plan that will bring results. I'm always willing to increase my knowledge on new trends but being reasonable when implementing them, only when they are good for the business because there is a reason why on them

I have faced an unusual step, going from client to agency. This has allowed me to provide our clients with a service more adapted to their objectives, being able to understand their needs and adjust our services and marketing actions to provide a direct impact on their sales.Likewise, I have tried to transfer the client's vision to the team, achieving greater efficiency in our actions, managing expectations in the execution of projects and presenting results.I have developed my commercial… Show more I have faced an unusual step, going from client to agency. This has allowed me to provide our clients with a service more adapted to their objectives, being able to understand their needs and adjust our services and marketing actions to provide a direct impact on their sales.Likewise, I have tried to transfer the client's vision to the team, achieving greater efficiency in our actions, managing expectations in the execution of projects and presenting results.I have developed my commercial experience bringing new customers to the business and enhancing my knowledge of B2B sales. Show less

Working in a first-class spare parts manufacturer, I have developed and executed marketing plans geared towards the channel of distributors and workshops. Increasing the knowledge of our brands in the channel (+5 pps in Brand Awareness) and implementing innovative promotional actions in the sector (La Pieza Clave incentive plan, Roadshow Safety on the Road, Formula One Stop Promotion, ...).Together with the Sales Directors, we became the third most important supplier in Spain and Portugal… Show more Working in a first-class spare parts manufacturer, I have developed and executed marketing plans geared towards the channel of distributors and workshops. Increasing the knowledge of our brands in the channel (+5 pps in Brand Awareness) and implementing innovative promotional actions in the sector (La Pieza Clave incentive plan, Roadshow Safety on the Road, Formula One Stop Promotion, ...).Together with the Sales Directors, we became the third most important supplier in Spain and Portugal thanks to a strategy of customer diversification and brand focus by channel.I have had the opportunity to lead a marketing team organized by functions, prices, product management, training and technical service, achieving greater customer orientation and support to the sales team. Show less

Due to economic situation, the price became a fundamental axis of the sale to workshops and distributors.My goal in this position was to transform price management from a tactical tool to a strategic part of the sales and product offering.I was responsible for implementing corporate pricing policies and ensuring business profitability in day-to-day operations.I led a team with the aim of becoming a real support for the sales team, understanding the needs of the market.

Within the brand portfolio, Dunlop was a niche brand mainly focused on competition. Maintaining its position we make Dunlop a more general brand, developing a strategy based on media investment, social media development and innovative promotional actions.As a result Dunlop increased SOM by +3 pps and Brand Awareness by +5 pps.I worked together with the European team to define the brand's global strategy and its digital plan, subsequently implementing it locally.

Certainly it has been one of the positions in which I have learned the most. I had the opportunity to directly impact the business by defining promotional actions for key accounts such as ECI, Norauto, Aurgi, car dealer and especially in the aftermarket channel. In all of them we achieved significant sales growth in this period.I successfully developed B2B and demand generation actions, being involved with the KAMs in direct customer relationships and demonstrating the ROI of the… Show more Certainly it has been one of the positions in which I have learned the most. I had the opportunity to directly impact the business by defining promotional actions for key accounts such as ECI, Norauto, Aurgi, car dealer and especially in the aftermarket channel. In all of them we achieved significant sales growth in this period.I successfully developed B2B and demand generation actions, being involved with the KAMs in direct customer relationships and demonstrating the ROI of the actions.I learned to work together with the sales team, focusing on the customer but not forgetting to respect the positioning of our brands and make it stand out. Show less

Supporting the Senior Brand Manager, I collaborated on developing the initiative quieroserpiloto.com, a relational marketing action, a contest, in which in two years we got more than 40,000 participants, end users to recommend our brand and products to.I had the opportunity to take responsibility for the management of the mid and budget brands, managing product portfolio, pricing strategy and designing and executing the marketing plan.Additionally, I was in charge of the execution and… Show more Supporting the Senior Brand Manager, I collaborated on developing the initiative quieroserpiloto.com, a relational marketing action, a contest, in which in two years we got more than 40,000 participants, end users to recommend our brand and products to.I had the opportunity to take responsibility for the management of the mid and budget brands, managing product portfolio, pricing strategy and designing and executing the marketing plan.Additionally, I was in charge of the execution and implementation of the digital strategy of the brands, developing my knowledge in SEO and SEM positioning, online advertising and social media management. Show less

I developed the functions of Market Research Technician, combining my knowledge of statistics and marketing. I carried out studies for different divisions, especially customer satisfaction research, studies for the launch of advertising campaigns and performance of loyalty plans.I contributed not only in obtaining data but also in interpreting and drawing conclusions, impacting the decision-making of the teams responsible for the business areas analyzed.

As a first work experience, it was certainly the most learning experience for me. Starting in a consulting company and agency allowed me to face different challenges and sectors from the marketing point of view, which has defined my development since then.I carried out research, branding, event management and strategic planning projects.