Christian Hess Email & Phone Number

Chicago, IL, US

Chicago, Illinois, United States

Chicago, Illinois, United States

Strategic partner to overwhelmed leaders of high-growth, mid-sized businesses. Develop integrated strategies that propel brands and result in significant business growth- Surpassed key sales KPIs by an average of 25%- Increased dollar value of average opportunity for the Marketing practice by over 100% in less than a year

Chicago, IL

• Drove over $3.5MM in new business for small and mid-sized agencies through agency brand repositioning and business development strategies. Clients included the following:
• Limitless Creative (Experiential): Repositioned brand, crafted business development strategy and spearheaded account leadership for brands such as Nike, and Anheuser-Busch (Neutrl) brands
• Intention+ (Brand Design): Created growth strategy to increase net new business
• Disanti &Hicks (Shopper): Leveraged sales and account management skills to grow business
• Mitchell Communications/Dentsu PR: New business pitch strategy and leadership

Bloomingdale, Illinois, United States

• Launched, grew and exited an athletic-based training franchise. Grew to over 100 members by deploying a mix of growth and performance marketing strategies
• Spearheaded integration of growth marketing strategies, PR campaigns, local events, and key partnerships, leading to a surge in top and mid-funnel growth, translating to a $200k revenue increase over six months
• 200% increase in leads generated through performance marketing tactics and managed through CRM platform
• Guided leadership, vision, and strategy with GM and five other team members

Chicago, IL

• Leo Burnett: C-Level partnership and business oversight across brand strategy, creative, digital, PR, Media and Shopper teams
• Generated +7pt volume and +3.3pt HH penetration vs. YA for cooking soups in 2018
• Drove +48% increase in organic search volume and +45% increase in Campbell’s Kitchen traffic
• Grew iconic Campbell's Soup brand and six other Meals and Beverage brands across US and Canada
• Achieved first positive share gains for Campbell’s Soup in over 13 quarters
• Led repositioning and launch of new brand identities and campaigns for six brands

Chicago

• Achieved revenue growth from new FinTech clients of Over $1.5MM through cross-functional collaboration and utilization of rich data assets
• Developed omni-channel and performance marketing solutions that resulted in 101% YOY increase in site visits and 63% YOY increase in HYSA acquisition
• Implemented intricate data-driven performance marketing effort to drive acquisition for CIT
• Led launch of new online consumer banking product—online deposit/HYSA—for Comenity Bank

Chicago

Exceeded topline revenue goal by 150% as agency growth leader. Developed and guided the Marketing, PR and Sales teams for Global Headquarters in Chicago

Improved purchase rate and frequency for world class brands including McDonald’s, Southern Comfort, Coca-Cola, Redbox, Minute Maid and Simply OJ- Delivered over 15% organic agency revenue growth despite recessionary budget cuts

Lombard, IL

- Grew comp sales and guest counts by 3-8% through innovative and award-winning events and brand activations- Negotiated marketing partnerships that resulted in over $200 million in prizes each year

Chicago, IL

Improved brand perception metrics of Jim Beam Bourbon among Young Adult consumers by 25% by modernizing brand and connecting with target through omni-channel lifestyle activations in music, sports and entertainment

• Led strategy, development and execution of all on-premise activations and off-premise shopper and merchandising programs
• Partnered with Sales teams to ensure successful implementation of marketing programs

Chicago, Illinois, United States

Managed brand activations for 10 different world class brands across retail, automotive, QSR, CPG, & Financial Services