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At Lincoln Financial, leadership in brand management and strategy forms the cornerstone of my professional ethos. With over fifteen years of dedicated service, my role as Assistant Vice President has been marked by a commitment to innovation and risk management across multiple digital platforms and social channels. The cultivation of brand consistency and growth, especially through the integration of diversity, equity, and inclusion (DEI) initiatives, is a testament to my team's collaborative spirit.Our success stems from the harmonization of marketing, employee engagement, and executive leadership goals, ensuring that quality brand solutions are delivered within regulatory frameworks. Notably, steering several in-house creative groups to produce award-winning work showcases our collective capacity to adapt and thrive in a dynamic industry. These experiences underline my aptitude for digital strategy and my dedication to fostering a brand that resonates with a broad and diverse audience.
Lincoln Financial
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Assistant Vice President, Brand ManagementLincoln Financial Oct 2009 - PresentResponsible for the continuous innovation, development, management, strategy and risk protection of the Lincoln Financial Group brand at all of its touch points. A highly respected creative leader ensuring brand growth and consistency through all digital platforms and social channels. Successfully leading several in-house creative groups under various business lines to deliver cohesive, award-winning solutions. Working with marketing, DEI, recruiting, employee engagement, C-suite leadership, and business units within Lincoln Financial Group to provide, quality brand solutions within state and industry regulatory constraints.
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Executive Creative DirectorCicommunications 2005 - 2008Lead creative director of management team providing unique communication solutions to clients, supporting large-scale campaigns to new business collateral, delivering quality from concept to execution.Responsible for increasing client base for several clients approximately 20%, by providing unsurpassed design, client management service and support, through targeted marketing campaigns and direct mail material.Successful redesign of web sites, providing clean, simple user experiences.
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Creative Director & Account ManagementCommunication Services & Support 2001 - 2005Creative director of leadership team providing creative communication solutions to clients from large-scale campaigns to start-up collateral brochures, delivering quality from concept to execution. Expertly manage and develop direct mail campaigns for a leading senior-assisted living organization, boosting occupancy by 30% through direct mail and marketing of open houses. Designer and producer of interactive educational CDs with competitive market research for pharmaceutical companies, educating the sales force with visual and statistical information at-a-glance.
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Design ManagerAetna U.S. Healthcare 1997 - 2001Creative manager of a 8 member design staff. Responsible for the development of employer and employee annual enrollment material. Responsibilities include; working with the creative staff to develop annual theme, project management, layout, material development, print production, and interactive projects. Responsible for the allocation and tracking of the department budget, staff performance reviews, and management of external resources. Responsible for the development and launch of a digital asset management system that streamlines and effectively categorize and manges 27,000 electronic media files.Responsible for creating new quality standards for print and web.Art director and lead project manager for creative services projects, including the annual enrollment program, an initiative that involved 150+ different pieces of printed collateral for the English, Spanish, and Medicare markets.Photo editor responsible for the selection, editing and color correction of imager for enrollment materials.
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Creative Director, Co-OwnerDesigntech 1990 - 1997Creative lead working with Fortune 100, small and mid-size companies, non-profits, and educational institutions by developing creative solutions with award winning results. Responsible for the complete client experience; design, project management, budgets, creative resources and printer management.Responsible for cultivating and sustaining long-standing relationships with high-profile clients such as SmithKline Beecham, Cushman and Wakefield, DuPont, CIGNA, and Legg Mason.
Cheryl Mitchell Skills
Cheryl Mitchell Education Details
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Marywood UniversityVisual Arts -
University Of The ArtsGraphic Design -
Columbia Business SchoolDigital Marketing -
Community College Of PhiladelphiaFine Arts
Frequently Asked Questions about Cheryl Mitchell
What company does Cheryl Mitchell work for?
Cheryl Mitchell works for Lincoln Financial
What is Cheryl Mitchell's role at the current company?
Cheryl Mitchell's current role is Innovative Brand Unicorn | Creative Leader | Educator.
What is Cheryl Mitchell's email address?
Cheryl Mitchell's email address is an****@****hoo.com
What is Cheryl Mitchell's direct phone number?
Cheryl Mitchell's direct phone number is +130131*****
What schools did Cheryl Mitchell attend?
Cheryl Mitchell attended Marywood University, University Of The Arts, Columbia Business School, Community College Of Philadelphia.
What are some of Cheryl Mitchell's interests?
Cheryl Mitchell has interest in Exercise, Sweepstakes, Home Improvement, Reading, Creativity, Sports, Golf, Home Decoration, Health, Cooking.
What skills is Cheryl Mitchell known for?
Cheryl Mitchell has skills like Art Direction, Graphic Design, Brand Development, Brochures, Layout, Graphics, Advertising, Corporate Branding, Typography, Web Design, Print Management, Logo Design.
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