Christopher Mcnulty Email & Phone Number

North Andover, MA, US

• Own and refine competitive, value-based B2B subscription pricing & packaging models.
• Provide rollout support to new product launches, in close collaboration with Sales and Marketing teams.
• Oversee daily pricing operations, including deal reviews, pricing approvals, and performance analysis.
• Roll out and continuously improve pricing tools, systems, and data to support the business.
• Lead the periodic review of pricing structures, discount authorities, and competitive intelligence gathering.
• Manage ongoing analyses of pricing performance and drive intervention strategies to improve results.

• Managed the Business Intelligence team in prioritizing and delivering on key business initiatives.
• Met regularly with department heads to ensure alignment between BI team and its internal stakeholders.
• Worked closely with Marketing/Sales Operations as well as IT to develop and implement business processes around collecting and storing data for reporting.
• Supervised the creation of quarterly reporting such as the ARR roll forward and CFO Reporting book.

• Responsible for consistently providing insightful, accurate, and actionable data at all levels of the organization through in-depth reporting and modeling.
• Build complex models and analyses to drive strategic business decisions such as pricing and packaging, defining our addressable market, and setting annual goals for Sales and Marketing.
• Provide weekly updates to the management team on the progress of our largest events, highlighting any concerns they should be aware of.

Greater Boston Area

• Expanded scope of Tableau from one report to over 20 that are used across the business by Sales, Marketing, and Clients Services.
• Work closely with the operations team to increase reporting capabilities in Salesforce.com using workflows, process builder, and the creation of new fields.

Greater Boston Area

• Created monthly, quarterly, and yearly reports that provided key insights into what Marketing activities were most effective. Built board level slides outlining Marketing's impact for executives to present on a.
• Drove the implementation and roll-out of Domo for the Marketing organization. Created weekly meetings with key stake holders to review new cards and reports as they were built, and successfully transitioned all.
• Worked cross functionally with Marketing and IT to outline and implement several new processes into NetSuite to dramatically increase the visibility into performance of Marketing sourced or influenced opportunities.
• Built ROI calculator in Excel to track how Marketing's investment translated to bookings, which was updated and shared quarterly with the Board of Directors.

Needham, MA

• Work across sales, sales operations, and marketing to understand and implement changes to lead management and follow-up.
• Evaluate performance of marketing, sales, and resellers to determine marketing campaign effectiveness and implement changes as needed.
• Provide support and training for sales and resellers on lead management processes and capabilities.
• Manage lead scoring programs in Eloqua as well as educate sales and marketing on process and benefits of scoring.
• Use Salesforce.com and Eloqua to deliver regular and ad-hoc lead performance analysis to various executives.
• Manage incoming leads to ensure appropriate routing to qualification teams.