• Own and refine competitive, value-based B2B subscription pricing & packaging models.• Provide rollout support to new product launches, in close collaboration with Sales and Marketing teams.• Oversee daily pricing operations, including deal reviews, pricing approvals, and performance analysis.• Roll out and continuously improve pricing tools, systems, and data to support the business.• Lead the periodic review of pricing structures, discount authorities, and competitive intelligence gathering.• Manage ongoing analyses of pricing performance and drive intervention strategies to improve results.

• Managed the Business Intelligence team in prioritizing and delivering on key business initiatives. • Met regularly with department heads to ensure alignment between BI team and its internal stakeholders.• Worked closely with Marketing/Sales Operations as well as IT to develop and implement business processes around collecting and storing data for reporting. • Supervised the creation of quarterly reporting such as the ARR roll forward and CFO Reporting book.

• Responsible for consistently providing insightful, accurate, and actionable data at all levels of the organization through in-depth reporting and modeling. • Build complex models and analyses to drive strategic business decisions such as pricing and packaging, defining our addressable market, and setting annual goals for Sales and Marketing. • Provide weekly updates to the management team on the progress of our largest events, highlighting any concerns they should be aware of.

• Expanded scope of Tableau from one report to over 20 that are used across the business by Sales, Marketing, and Clients Services.• Work closely with the operations team to increase reporting capabilities in Salesforce.com using workflows, process builder, and the creation of new fields.

• Created monthly, quarterly, and yearly reports that provided key insights into what Marketing activities were most effective. Built board level slides outlining Marketing's impact for executives to present on a quarterly basis. • Drove the implementation and roll-out of Domo for the Marketing organization. Created weekly meetings with key stake holders to review new cards and reports as they were built, and successfully transitioned all recurring excel reports to the new data visualization tool ahead of schedule. • Worked cross functionally with Marketing and IT to outline and implement several new processes into NetSuite to dramatically increase the visibility into performance of Marketing sourced or influenced opportunities. • Built ROI calculator in Excel to track how Marketing's investment translated to bookings, which was updated and shared quarterly with the Board of Directors.

• Work across sales, sales operations, and marketing to understand and implement changes to lead management and follow-up.• Evaluate performance of marketing, sales, and resellers to determine marketing campaign effectiveness and implement changes as needed.• Provide support and training for sales and resellers on lead management processes and capabilities.• Manage lead scoring programs in Eloqua as well as educate sales and marketing on process and benefits of scoring. • Use Salesforce.com and Eloqua to deliver regular and ad-hoc lead performance analysis to various executives.• Manage incoming leads to ensure appropriate routing to qualification teams.