Pierre Fabre Dermocosmetic: Avene | Klorane | Ducray | Rene Furterer | A-Derma | Elgydium | EludrillPierre Fabre Pharmaceutical Care: Dexeryl | Structomax | Cyclo 3 | Structovial | Imunoglukan Pierre Fabre Oncology- Innovate Digital process and Develop Digital Brand.- Digital Touchpoints (Google, Branded Content, Social Media, Programmatic, Display, UGC).- Map Digital assets to strategies.- Online & Offline strategies.- Radio, Tv, OOH, Digital, Press campaigns and analysis.- Digital Budget- Reach and Empower influencers.- Measure Digital efforts. - Omnichannel thinker. - Consumer/Costumer Experience.- UI/UX.- E-retailers strategies.- CRM (Aquisition, Qualification).- Website Performance and Experience.SPOC - Pierre Fabre Digitalization Program for Portugal. Digitalization, data usage, user experience... distribution circuits are changing. To keep up with its market, Pierre Fabre has begun a move toward the omnichannel strategy. Developing, implementing and managing digital marketing campaigns;Identifies and evaluating new digital technologies; Web analytics tools to measure site traffic to better optimize marketing campaigns;Email marketing, social media, display, programmatic and search advertising;

• Strategic Digital Media• Tactical planning • Campaign control• Media Negotiations• Competitors analysis• International account coordination• New business• Constant search to develop the brands digital business.Plan with strategic vision, define and control any Digital Marketing campaign.Define and plan online fundraising campaigns, using web analytics as a means to drive business change and obtain results.Generate maximum traffic on a Web or App through SEO, SEM, Display and Social Media.Optimize, analyze and interpret the results and the user experience.

Vodafone Portugal - Digital Strategy- Digital implementation- Digital Media negotiation- Monitoring Digital KPI's

Clients I worked: Vodafone, Pfizer, Mango, Weetabix, Sport Lisboa e Benfica, Biersdorf, Media Markt.• Strategy Media Mix• Implementation Media Mix• Negotiate with Publishers and clients• Search for new comunication and marketing strategies• Monitoring and analyzing• Media Plan Mix• Elaboration and Implementation of the Marketing Plan and Marketing Mix• Conceptual Inovation

Pages I have managed: Colgate Portugal, Mitsubishi Motors Portugal, Weetabix Portugal, Media Markt, Lab Series, Clinique Portugal, Estee Lauder Portugal.• Community Manager • Content Creator • Promotional Campaigns • Hobbies • Facebook Ads • Promoted Posts • Image Editing • Crisis Manager

• Daily online visual & written newsfeed content management• Management of partnership between MSN and Universidade Católica Portuguesa with ‘Digital Content’ college class management and students evaluation• Creation and edition of digital articles• Image treatment with Adobe Photoshop