Hal Levin Email & Phone Number

Langhorne, Pa

Vitaname, Inc.is a private label wholesale distributor or natural vitamins, supplements and meal replacement products for the health and fitness industry. Designed for the small business entrepreneur, there is no minimum to private label a brand of products.

Coatesville, Pa

The Heart to Heart Weight program was developed for a group of Cardiologists as a sensible weight loss program that could help their patients lose weight and improve their overall health..Within the first year, the Cardiologists reported their patients shed over 2000 lbs. In January 2015, Heart to Heart Weight relocated its program from the Cardiology office to a center in Coatesvile, PA to expand the successful program to the general population.

Marketing and media direct response agency. Consult with large and small businesses particularly in the Health and Beauty field setting media plans and marketing strategies, developing creative (Print, direct mail, TV) including media buying and analysis.

Head the marketing, advertising and public relations for highly successful, rapidly growing weight loss chain.Established and manage in-house advertising agency staff of 22. Create, produce and direct hundreds of direct response short and long form television commercials. Write ad copy; manage corporate website and direct advertising for launch of Internet home program. Develop marketing plans for corporate and franchise markets. Plan and execute annual conferences for 250 employees for both corporate and franchise, serving as emcee and delivering marketing speeches and seminars to motivate center sales staff. Handled all public relations opportunities, as well as crisis management.

Managed ongoing reactivation mailings for US, Canada, France, UK, and Germany. Directed a bi-lingual staff to execute direct mailings to existing customer database to increase customer reactivation. Selected and negotiated gifts-with-purchase items for use as promotion incentive in mailings

Developed marketing plans for new product ideas including pricing, media selection: direct mail, outside lists and print for collectible products, home decor and book divisions.Managed the male-themed products division the largest in sales and profits among eight divisions.

Established and directed staff of media buyers to execute $60 million annual print schedule of 500 national magazines and newspapers. Negotiated media contracts and presented recommendations to marketing department. Prepared monthly analysis of media results and investigated new media opportunities.

Headed Direct Marketing department. Directed staff of 25 for second largest account in agency. Participated in new business presentations and assisted other accounts in direct marketing efforts

Directed $11 million annual advertising budget for newspapers, magazines, radio, TV (spot and network) and direct mail. Established and supervised staff producing marketing materials for company and franchise use. Organized franchise advertising co-ops. Delivered annual marketing speeches and advertising seminars at corporate conventions.