Influence business outcomes and stakeholder engagement through strategic counsel, and high-impact, results-focused communications that meet the needs of our customers, colleagues, and communities. I also oversee a team responsible for positioning TD Bank as a leader among major banks in content engagement through elevated thought leadership, brand storytelling and conversation around what makes us Unexpectedly Human.

Joined the Perfect Sense (later renamed Brightspot) team to lead and expand its corporate business with Fortune 1,000 brands.Founded in 2008, Perfect Sense/Brightspot is a visionary technology company created to deliver enterprise web publishing solutions and digital consulting services in a more impactful way. Our mission is to empower the art of digital possibility through Brightspot, a content management (CMS) and distribution engine built for high-volume media, brand, and portfolio publishers.

I joined Walmart, one of the largest corporations in the world, at the director level in 2009 and assumed increasing responsibility in managing communications and advocacy. As Senior Director from 2011 through early 2018, I conceived and created Co.Lab, an internal digital agency that led a culture of strategic brand storytelling. I recruited and led a staff of 10 in managing, protecting, and enhancing Walmart’s corporate reputation via digital communications that included traditional web and social media. I also contributed to developing and executing Walmart’s multimillion-dollar reputational advertising campaign, which leveraged addressable television, digital advertising, and targeted social media; drove the digital transformation of the company’s Corporate Affairs Division; and deployed innovative digital tactics designed to support the company’s expansion into major urban centers. • My team successfully rebranded the company as a “good corporate citizen” and enhanced the trust functions regarding the brand story.• We launched the Facebook and Instagram presence of Walmart’s CEO, Doug McMillon, attracting more than 1.2M views during his first Facebook Live moment.• I executed multi-stakeholder strategies and worked closely with Marketing, IT, Legal, HR, and others to create rewarding digital experiences for consumers and the public.• We developed sponsored content partnerships with Mic.com, Vox, CNBC, and the Wall Street Journal and designed Walmart Today, the brand’s storytelling blog and digital magazine.• We created and launched a branded podcast, Outside the Box, which ranked as high as #24 on the iTunes Business podcast list.

In my first position at Walmart, I developed digital campaigns designed to enhance Walmart’s reputation in such key areas as economic empowerment, sustainability, and healthy living. I collaborated across divisions to develop strategies for paid and organic search, content optimization, crosslinking, and overall better use of digital properties.• I managed Walmart’s public-facing, public policy network, The Walmart Community Action Network, which included more than 2-dozen websites and social media profiles.

With this boutique digital strategy and online communications agency serving inside-the-beltway clients, primarily with aggregated news content and customized digital engagement solutions, I led the initiative to build a digital advocacy and online communications practice. I built out digital strategy for the government relations functions of Fortune 500 companies and worked with major media companies to develop reporting on public policy, providing strategic direction and creative guidance across a range of accounts. We attracted multiple new clients for the company and built revenue from this source from zero to more than $1M annually.• I pioneered a groundbreaking predictive modeling program that helped customers engage consumers in their issue-advocacy campaigns and designed and executed strategies to spur online buzz about causes and campaigns.

I developed and implemented award-winning strategic communications programs to achieve the Chamber’s grassroots goals on a wide range of public policy issues, identifying and directing a grass-tops network that included key corporate and legislative contacts in each state and congressional districts.• My team reviewed, drafted, and managed issue-advocacy campaigns for corporate and third-party allies.• I developed the Chamber’s online voter education tool, www.VoteForBusiness.com, which reached more than 40M voters in the 2002, 2004, and 2006 elections.