Carolina Nóbrega Kiçula Email and Phone Number
Professional with more than 20 years of experience in the commercial and strategic areas, working as executive in multinational and national companies due to consumer goods, services, and technology, with proven success in new products introduction, concepts and services. Experienced in B2B and B2C. Focused, flexible, strategic thinker with deep results orientation. Motivating leader with deep passion and energy for new business management and people development.Startup experienced professional with 10 years of experience.Directly responsible for the commercial area during startup at Cia Dorel Brasil.Leader of new projects to develop international partnership to introduce new brands at brazilian market.Awarded as the best in class supplier of the year due to key account management, as a leader of multi functional team through matrix leadership management.Directly responsible for creating the customer success area through methodology applied within agile processes focused on results.
Closeer
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Business Management DirectorCloseer Nov 2023 - PresentBrasil
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Head Of Customer SuccessIzio&Co Jan 2021 - Nov 2023BrasilDeep knowledge of strategies to achieve success indicators through CRM.Directly responsible for creating the customer success area.Specialist in methodology applied through agile processes focused in results. -
Sr. National Business Development ManagerDotz Jun 2020 - Nov 2020 -
Senior Commercial Manager | Retail StrategyDotz Jan 2020 - Jun 2020São Paulo E Região, Brasil
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Retail Strategy Sr Manager | Strategic CustomersDotz Aug 2019 - Jan 2020São Paulo E Região, Brasil
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National Retail Strategy Sr. ManagerDotz Jul 2018 - Sep 2019São Paulo E Região, Brasil
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Sr. Sales ManagerGrupo Brinox Sep 2017 - Dec 2017São Paulo E Região, Brasil• Directly responsible for restructure, development and coaching regional sales and trade marketing team and indirectly responsible for 32 sales reps.• Directly responsible for the action plan to turnaround the business regarding sales team regional and indirectly national.• Part of Brinox Leadership Team to build commercial polices as a major part of the turnaround project of the Company.• Directly responsible for 18% of total business.• Startup and prospection of indirect channel as wholesale and distributor.• Management, development and approval of sales forecast, budget, P&L, ROI, trade activities, trade terms and demand plan.• Introduction and development of sell out concept instead of sell in through stakeholders and customers.• Benchmark due to sales forecast process through the building blocks concept. -
Sales Manager KamLego Group May 2015 - Aug 2017São Paulo E Região, Brasil• Directly responsible for the major toy specialist in Brazil accountable for 55% of LEGO ́s business responding directly to the General Manager and Sales VP.• Indirectly leadership.• Customer business plan development and its strategy.• Responsible for the financial budget, international reports and control of investments;• Member of LEGO leadership team.• Leader of people pulse action and workshop as part of leadership role.• Sales forecast development and collaboration between all areas.• Influencer of other areas due to insights from the competitors based on knowledge of the market.• Responsible for the customer pulse survey, action plan and improvement.• Responsible for the trade calendar development, approval and execution within the customer.• Responsible for trade terms negotiation. -
Head Of SalesDorel Juvenile Nov 2011 - Apr 2015São Paulo E Região, BrasilLeader of new projects for developing new brands;Leader of new projects to develop international partnership for distribution new brands;Sales forecast development;Leadership and coaching of national sales force (30 people) considering sales reps, direct sales people and trade marketing personnel;Category and competition analysis for product launch and pricing strategies. -
Senior National Sales ManagerDorel Juvenile Dec 2009 - Oct 2011São Paulo E Região, BrasilCommercial startup of the company in Brazil;Company’s commercial rules establishment and its defense along international board; Sales forecast development considering all distribution channels: specialized customers, hypermarkets, department stores, wholesalers and e-commerce.Creation, leadership and coaching of national sales force (26 people) considering sales reps, direct sales people and trade marketing personnel. Category and competition analysis for product launch and pricing strategies.Startup and development of distribution regarding all types of customers and its strategies.
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Grouper Sales Field ManagerMattel Jan 2009 - Dec 2009São Paulo E Região, BrasilSao Paulo state’s sales force leadership and coaching;Part of Fisher-Price business team, a group of multi-functional professionals responsible for developing the brand during the year of highest investments witch was part of Mattel’s strategic goals that year; -
Key Account Strategic Customer ManagerMattel Jan 2008 - Jan 2009São Paulo E Região, BrasilLeader of a strategic account business team created for Mattel do Brasil strategic accounts development. Head of a multi professional team responsible for building a 3 year plan of those specific accounts; Business team leadership focused on those accounts development;Leadership and approval of all investments on needed projects such as researches, IT systems, expansion plans.
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Sales RepresentativeMattel Jul 2006 - Dec 2007São Paulo E Região, BrasilDirect customer development, utilizing Strategic Account Plans tools and concepts;Area and customers strategic plans;Strategic customer’s identification;Area sales forecast;Direct and indirect point of sales development through action plan and execution;Sell Through Analysis;
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Key Account AssistantMattel Apr 2005 - Jul 2006São Paulo E Região, BrasilDevelop and present monthly account reviews;Support and develop strategic account plan and sales forecast;Scorecard follow-up and support on top to top presentation;Promotional plan development and follow up of its execution regarding cross merchandising;POS Analysis (sell trough, sell in, BI e FI);
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Senior Account ManagerItaú Unibanco 2001 - 2003São Paulo E Região, BrasilCustomer prospection, resources capitation and investment consulting; Services and bank product’s sales and exchange operations. -
Sales AssistantBankboston Aug 1998 - May 2001São Paulo E Região, Brasil
Carolina Nóbrega Kiçula Skills
Carolina Nóbrega Kiçula Education Details
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Gestao Empresarial
Frequently Asked Questions about Carolina Nóbrega Kiçula
What company does Carolina Nóbrega Kiçula work for?
Carolina Nóbrega Kiçula works for Closeer
What is Carolina Nóbrega Kiçula's role at the current company?
Carolina Nóbrega Kiçula's current role is Diretora de Gestão de Negócios na Closeer | Especialista em estratégias e desenvolvimento de novos negócios | startup lover.
What schools did Carolina Nóbrega Kiçula attend?
Carolina Nóbrega Kiçula attended Fgv - Fundação Getulio Vargas.
What skills is Carolina Nóbrega Kiçula known for?
Carolina Nóbrega Kiçula has skills like Marketing Comercial, Planejamento Empresarial, Planejamento De Mercado, Marketing Strategy, Marketing, Business Strategy, Business Expertise, Confident And Resolute, Motivates And Inspires, Desenvolvimento De Produtos, Market Planning, Strategy.
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