𝐁2𝐁 𝐒𝐀𝐀𝐒 𝐅𝐈𝐍𝐓𝐄𝐂𝐇 → FullCircl is the first-of-its-kind single orchestration platform that brings regulation fully in step with customer acquisition, to create better business from the start. Our global solutions drive customer acquisition, retention and revenue growth while seamlessly addressing risk and compliance challenges associated with customer onboarding, identity, fraud, financial crime and on-going monitoring. Reduce the cost to acquire and serve, clear the way for positive customer relationships, and accelerate profitable growth. With over 450 customers and reach into 160 countries, FullCircl is uniquely positioned at the epicentre of a rapidly growing, multi-billion dollar market.FullCircl incorporates three leading RegTech companies – Artesian Solutions, DueDil and W2 Global Data – under one unified brand, backed by top-tier investors including Octopus Investments, Notion Capital and Augmentum Fintech.As VP of Marketing and member of the Senior Leadership Team, I have overall responsibility for the planning, execution, and strategic direction of FullCircl's marketing activity. Managing a small team and agency partners with big ambitions to deliver world-class initiatives that drive new business growth and customer expansion within the enterprise B2B space. ‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾☛ fullcircl.com ☚

𝐁2𝐁 𝐒𝐀𝐀𝐒▪ Increased pipeline value by 10% YoY despite a 70% reduction in the marketing budget▪ Increased average deal size by 64% (~13% annually)▪ Reduced OpEx costs by 15% through contract renegotiation and operational efficiencies▪ Reduced cost-per-lead by 81%▪ Helped scale to profitability while delivering sustainable growth▪ Launched award-winning industry-first A.I. chatbot for lead generation

𝐅𝐈𝐍𝐀𝐍𝐂𝐈𝐀𝐋 𝐒𝐄𝐑𝐕𝐈𝐂𝐄𝐒 → Previously known as Hitachi Capital UK, I was responsible for all aspects of marketing across Corporate Fleets, with a mid-term business strategy aimed at doubling the size of the Vehicle Solutions division.▪ Development of marketing strategy for the Corporate Fleets business unit, focusing on increasing PBT through new business growth, efficiency, customer satisfaction and staff engagement»» Budget responsibility £0.25m ▪ Establish KPIs in line with unit growth targets▪ Design and deliver a Sales Enablement programme for New Business and Account Management teams▪ Implementation of Salesforce CRM system▪ Lead generation via direct mail, email and telemarketing▪ Development of website content as well as CRO, SEO and SEM initiatives▪ Event management of key industry trade shows/exhibitions, seminars and conferences▪ Contribute to the development and adoption of the new Group brand identity▪ Report to the Senior Management Team on divisional marketing spend and performance▪ Supplier management for full-service creative agencies, telemarketing, PR, mobile apps, content generation and event management‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾☛ novuna.co.uk ☚

𝐁2𝐁 𝐒𝐀𝐀𝐒 → Aframe was a cloud-based asset management platform for the professional video and television markets. Focusing primarily on digital, responsibility covered the UK and US marketing to deliver rapid growth through a comprehensive marketing strategy and scalable marketing programs.▪️ Led global digital marketing strategy with responsibility for all online channels to generate leads, grow pipeline and drive revenue▪️ Delivery of multiple website redesigns, leading the creative, UX, testing, optimisation and deployment▪️ Implementation of HubSpot marketing automation programmes driving bottom of the funnel MQLs▪️ Delivery of a best-in-class marketing & sales funnel, ensuring lead qualification, optimisation and feedback loops▪️ Measuring and reporting on the effectiveness of pan-European and US marketing activities to improve resource allocation, efficiency and revenue generation▪️ Creation & implementation of an SEM strategy to drive web traffic via SEO, PPC and retargeting▪️ Manage UK Marketing Assistant and three marketing support staff throughout content creation & SEO, CRM & data management, targeted campaigns, inside sales, social media and data analysis & reporting▪️ Overall logistical, design and contractor management of international trade shows and events▪️ Led marketing innovation to ensure integration and adoption of the latest technologies to streamline operations and improve bottom-line growth▪️ Stakeholder relationship management to ensure Executive and Senior Management Team buy in to digital strategies and report on key growth metrics▪️ Oversee UK & US field marketing teams to ensure targets are set and delivered and that local campaigns are in alignment with corporate strategies.‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾☛ http://aframe.com ☚

𝐓𝐇𝐈𝐍𝐊 𝐓𝐀𝐍𝐊 → The IISS is one of the world’s leading think tanks on political-military conflict and international strategic issues. Responsible for the promotion and management of the Corporate Membership program including highly targeted development and retention of corporate members.▪️ Led the implementation of MS Dynamics CRM system for membership management including providing insight for its prospective use in engaging with customers from some 100+ countries▪️ Optimised sales and renewal workflows, successfully identifying bottlenecks and automating processes to improve customer experience and retention rates▪️ Creation and execution of the organisation’s first global marketing strategy spanning digital, direct marketing, sponsorship and events▪️ Delivered a 15% increase in online applications through a website redesign and optimisation of the visitor flow and e-commerce processes.▪️ Website content management, UX design and copywriting/editing▪️ Analysis of the website to deliver customer insight into page views, bounce rates, engagement and visitor flow / clickpath analysis via Google Analytics▪️ Planning and execution of email campaigns via ExactTarget and MailChimp▪️ Development of a mobile strategy for the creation of mobile apps▪️ Execution of a social media strategy aimed at engaging new and existing members, communicating the Institute's exemplary thought leadership.‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾☛ https://www.iiss.org ☚

▪️ Promotion and event management of the Manama Dialogue in Bahrain▪️ Organisation of design materials for use before and during the conference▪️ Promotion of the event via direct mailers, email marketing and website promotion▪️ Correspondence with senior security officials and government personnel regarding attendance and logistical arrangements.

𝐌𝐀𝐑𝐊𝐄𝐓𝐈𝐍𝐆 𝐀𝐆𝐄𝐍𝐂𝐘 → Working on the agency’s largest client, SanDisk, on a freelance basis while studying for my degree, assisting the team on multi-national field marketing campaigns.▪️ Market research and analysis to determine pan-European training opportunities▪️ Pre-event logistics planning, scheduling and preparation for field marketing campaigns▪️ Copywriting for direct marketing packs▪️ IT Support and new office technical setup.‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾☛ http://willow-park.com ☚

𝐏𝐑 𝐀𝐆𝐄𝐍𝐂𝐘 → AxiCom is one of the leading global B2B & B2C technology PR agencies and is the only specialist technology PR agency within the WPP Group. During this summer placement, my role consisted of:▪️ Liaising with clients in the consumer technology sector and relevant media to manage product reviews▪️ Media monitoring for opportunities on and offline▪️ Campaign planning and reputation management via Gorkana▪️ Copywriting, event planning and design work.‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾☛ http://axicom.com ☚