Liz Campbell Email & Phone Number

Kitchener, Ontario, Canada

In my role as a marketing theory professor, my focus is on lighting a fire of excitiment for the art and science of marketing in ways they couldn't have imagined before. Leveraging a long, varied and at times, colourful career - I impart a solid understanding of real world marketing theories,, best practices, frameworks, and concepts to my students. I aim to equip them with the knowledge necessary for navigating the dynamic world of marketing and prepare them for roles that don't yet exist,… Show more In my role as a marketing theory professor, my focus is on lighting a fire of excitiment for the art and science of marketing in ways they couldn't have imagined before. Leveraging a long, varied and at times, colourful career - I impart a solid understanding of real world marketing theories,, best practices, frameworks, and concepts to my students. I aim to equip them with the knowledge necessary for navigating the dynamic world of marketing and prepare them for roles that don't yet exist,. Beyond the classroom, I engage in mentoring students, guiding their projects, and participation to find their inner story-teller. My ultimate goal is to inspire and prepare students for successful careers in marketing by nurturing their strategic and creative thinking and analytical capabilities. Show less

Canada

CMO2go Marketing Solutions Inc. offers the advantages of a Chief Marketing Officer to businesses, without a full-time employee’s financial overhead. Clients see improved bottom-line numbers, better tactical alignment with business goals, significant cost savings and increased client retention as a result of our partnership. CMO2go offers expertise in all areas of the B2C / B2B marketing, communications and business development mix.*Advise C-level executives on key message development… Show more CMO2go Marketing Solutions Inc. offers the advantages of a Chief Marketing Officer to businesses, without a full-time employee’s financial overhead. Clients see improved bottom-line numbers, better tactical alignment with business goals, significant cost savings and increased client retention as a result of our partnership. CMO2go offers expertise in all areas of the B2C / B2B marketing, communications and business development mix.*Advise C-level executives on key message development for delicate corporate communications during multiple long-term contracts*Develop, refine, and ensure frameworks, processes, and policies related to brand and identity are clear and strictly adhered to*Researched, selected, and implemented new emerging platforms and tools to find new ways to deliver growth and creatively solve problems*Chart, build and execute digital/online marketing initiatives, all of which exceed their goals in engaging with specific audiences*Leverage a proprietary client research model to measure satisfaction, engage diverse audiences and identify selling opportunities among specific targets*Accelerate growth and efficiencies with client organizations through process mapping, client segmentation, data analytics, and remodeled marketing/communications and service standards*Inspire and push the limits of creativity with all organizations to ensure the most effective and efficient marketing and communications efforts. Show less

Waterloo, Ontario

Built and developed a team to manage the organization's relationship with Zoomer Media and CARP (Canadian Association of Retired Persons) and Sun Life’s "Preferred Partner" relationship. Key responsibilities included negotiating and working with Zoomer Media and CARP programs that span all forms of media (News, Event, Digital, Print, TV and Radio) and overseeing the activation of negotiated programs with both the consumer and the financial advisor audiences. I actively participated as a… Show more Built and developed a team to manage the organization's relationship with Zoomer Media and CARP (Canadian Association of Retired Persons) and Sun Life’s "Preferred Partner" relationship. Key responsibilities included negotiating and working with Zoomer Media and CARP programs that span all forms of media (News, Event, Digital, Print, TV and Radio) and overseeing the activation of negotiated programs with both the consumer and the financial advisor audiences. I actively participated as a contributing member of the Individual Marketing Leadership Team through a department's realignment to better meet company objectives.•Sought out, negotiated and signed an exclusive media contract on behalf of SLF with Zoomer Media and CARP (Canadian Association of Retired Persons) to be the Preferred Financial Services provider to their membership – within 30 days. This relationship was paramount to the company positioning itself as a leader in the Retirement Market. •Launched a CARP Recommended Advisor program to eligible financial advisors achieving the goal of 500 registered•Developed and executed a national advertising and promotional campaign encompassing elements of News Media, TV, Radio, Print, Digital and Face-to-face promotions achieving 80 million brand impressions in Year 1 amongst a target audience of 350,000 and leading to 5 IFCA Awards.•Identified and initiated a revenue stream tracking for the program in Year 1, reinforcing ROI by tracking consumers from impression, click-through, and sale appointment.•Secured and managed budget and built up a team of 5 dedicated team members. Show less

Developed and executed a Marketing and Business Development strategy that complemented and leveraged all aspects of the operations and Wealth Strategy to drive Wealth sales while embodying the Sun Life brand.•Launched Sun Life Financial’s Tax-Free Saving Account to consumers and advisors. The materials for which were so popular with advisors that all needed to be reprinted within 2 weeks. Sales of TFSAs exceeded plan.•Led the successful public launch events for SLF’s new mutual fund… Show more Developed and executed a Marketing and Business Development strategy that complemented and leveraged all aspects of the operations and Wealth Strategy to drive Wealth sales while embodying the Sun Life brand.•Launched Sun Life Financial’s Tax-Free Saving Account to consumers and advisors. The materials for which were so popular with advisors that all needed to be reprinted within 2 weeks. Sales of TFSAs exceeded plan.•Led the successful public launch events for SLF’s new mutual fund company designed to reach key influential audiences with the targeted message. •Nominated for the Individual Marketing Integrated Leadership Team. The mandate of the team is to develop overarching marketing and brand strategy principles for the business unit.•Led the communications and marketing efforts for Individual’s Market Volatility program, including the Hot Rate program, which has resulted in guaranteed product sales that were more than 150% of plan (Accredited with a CEO’s Award of Excellence nomination).•Developed strategy, execution and launch of the multi-award-winning My Retirement Café (www.myretirementcafe.ca), securing a second CEO’s Award of Excellence. Show less

Reported to the VP of Marketing and relevant executive partners as required. Accountable for short and long-term strategic planning and the delivery of impactful marketing and communication solutions to reach objectives of creating shareholder value through increased brand awareness, sales and sales force growth.•Developed and executed several award-winning events, support materials and communication. •Worked with an agency while leading a program to identify key audience "personas"… Show more Reported to the VP of Marketing and relevant executive partners as required. Accountable for short and long-term strategic planning and the delivery of impactful marketing and communication solutions to reach objectives of creating shareholder value through increased brand awareness, sales and sales force growth.•Developed and executed several award-winning events, support materials and communication. •Worked with an agency while leading a program to identify key audience "personas" for which a comprehensive reach campaign was designed. Results were used to develop our go-to-market strategy and plan. •Seconded to the Senior Executive team to lead the marketing and communications planning efforts of a brand unification strategy to retire the Clarica brand, with great success. (earning a CEO’s Award ofExcellence). Show less

Toronto, Ontario, Canada

Leading a team, I was responsible for the strategy and execution of allelements of the Corporate Communications mix.Key Accomplishments:* Developed and managed strategic internal, external, media and government communications strategies leading the company's image in the media, public and government arenas through 2 strikes, 3 plant closures, a business divestiture and finally the acquisition of the company.* Acted in an advisory and editorial capacity to the Executive… Show more Leading a team, I was responsible for the strategy and execution of allelements of the Corporate Communications mix.Key Accomplishments:* Developed and managed strategic internal, external, media and government communications strategies leading the company's image in the media, public and government arenas through 2 strikes, 3 plant closures, a business divestiture and finally the acquisition of the company.* Acted in an advisory and editorial capacity to the Executive Team* Acted as Steward and strategist for Nabisco’s 37 brands* Developed plans in conjunction with our Business Development leaders to successfully secure shelf space in leading retail chains (Wal-Mart, Loblaws, Sobeys, etc.) and drive sales through innovativepromotion* Accountable to lead on all crisis management issues* Developed and managed a strategic philanthropy program Show less