As a Marketing & Publicity Manager with MAP360 Collective, I develop and execute high-impact campaigns that bridge the gap between brands and their audiences. Our award-winning agency in New York City provides a full-service suite from media planning to digital advertising, creative services, and partnerships. I focus on building brand experiences that are memorable, measurable, and tailored to achieve our clients' goals. Whether we’re planning a non-traditional activation or executing a high-reach influencer strategy, every project is designed to maximize engagement and drive success.

- Various concert, travel, food, and product photography and video work, as well as family portraits, small events, and headshots.

As the Social Media Manager for LeTip of Bordentown, I oversee our Facebook, Instagram, LinkedIn, and Google Business Page. My role involves crafting engaging posts that highlight member achievements, promote community events, and attract new members organically through effective digital strategies and word-of-mouth networking.Key Responsibilities:Content Strategy: Develop and execute a dynamic content calendar to ensure consistent, engaging posts that reflect the ethos and activities of LeTip of Bordentown. Highlight member successes, share industry insights, and promote upcoming events to foster community engagement.Social Media Management: Manage day-to-day operations of our social media accounts, including content creation, scheduling, and monitoring. Respond to comments and messages promptly to nurture relationships and enhance member satisfaction.Community Engagement: Cultivate a welcoming digital environment that encourages interaction among current and prospective members. Utilize organic growth strategies, leveraging both digital marketing tactics and traditional word-of-mouth to expand our reach and impact.Brand Advocacy: Serve as a brand ambassador for LeTip of Bordentown, ensuring all communications align with our mission and values. Showcase the benefits of membership and the unique advantages of networking within our chapter.Performance Tracking: Monitor key social media metrics and analytics to assess the effectiveness of campaigns and initiatives. Use insights to optimize strategies and drive continuous improvement in engagement and membership growth.

As a Marketing Account Executive with Beasley Media, I specialize in business and client development, driving successful advertising campaigns across various media channels for B2C and B2B clients, and further developing local connections for business owners. Our capabilities include: - Digital: Display Ads, SEO, SEM, Website Development, Email Marketing, Digital Billboards & Signage- Social: Social Media Marketing, Influencer Marketing, Content Development, Endorsements- Video: Video Production, OTT/CTV (Hulu, Tubi, etc.), Web Pre-Roll, YouTube Ads- Audio: Radio Advertising, Streaming Ads (Spotify, Apple Music, etc.), Audio Production & Voice-Over- Mobile: Mobile Advertising (keyword, geofence, omnichannel)- Onsite or In-House Events: Golf outings, Kidfest, weekend van hits.With a focus on customization, I excel in tailoring campaigns to align with clients' budgets, needs, and goals. My expertise spans radio advertising, social media marketing, digital marketing, and events. In this dynamic position, I play a pivotal role in connecting clients with the latest digital offerings, consistently maintaining customer quality assurance and awareness, and developing benchmarks for their marketing strategy. My proficiency extends to various systems and software, including Marketron, Simplifi, Measured Marketing, WordPress, Triton, Google Ad Manager, Google Analytics, Bitly, HootSuite, and Omny Studio. This diverse skill set has empowered me to navigate the ever-evolving landscape of media & marketing technologies, ensuring the delivery of impactful and measurable results.I am passionate about leveraging my comprehensive knowledge & experience to drive success for clients in the dynamic & competitive world of digital & broadcast media. Let's connect to explore how I can contribute to your business's growth & success.

- Meet potential clients to present advertising proposals, sell advertising for print, digital, event, and career projects, conduct geographic and target demographic research for clients, and recommend suitable marketing strategies and advertising mediums.- Establish and sustain long-lasting, meaningful relationships with customers developing new sales and account growth, hitting weekly sales activity targets, and renewing contracts to achieve revenue goals and ROIs for clients.- Keep CRM updated with customer notes; handle ad tasks and deadlines; ensure accuracy of advertising copy and records, and develop and maintain leads and clients.- Ensure all sales presentations are made professionally and within sales policy guidelines, providing rate information and media kits, assisting the marketing and graphic teams, preparing reports, monitoring outcomes, and implementing brand management strategies.Newspaper Media Group (NMG) is the leading community news & content publisher in the Greater Philadelphia and New Jersey area. With more than 40 print publications, along with digital and direct marketing opportunities, NMG is delivering local content along with high-impact and targeted advertising to our engaged readers each week. Products include: - Digital Marketing Solutions: Site Display Advertising | Email Marketing | Social Media | Sponsored Content | Video Production- Live Events: Ladies Nights | Real Estate Networking | Job Fairs | Health & Wellness Expo | Smoke 'N Sip- Print Advertising- Inserts and Direct Mail- Newspapers: Philadelphia Weekly | South Philly Review | Northeast Times | Star News | Lower Bucks Times | Sun Newspapers | Greater Media Newspapers

Bring new local businesses on the Yelp radar.Create high-quality, reliable reviews.Direct traffic to the site and business.

- Served as point of contact for multiple external partners including agencies, sponsors, media contacts, & vendors with all local events. Primary development & execution of weekly newsletter, social content & marketing strategies.- Directly responsible for over 2,700 new follower growth over social media platforms within one calendar year with the continued daily management of website content, production, & development, focusing on user experience, print ads & digital media assets, prizing development and distribution, and performance reporting. - Advised stakeholders on the development and implementation of our campaign strategies through thought-leadership efforts and monthly meetings; cultivated video ads, monthly networking events, and offline creative opportunities.- Built, strengthened, and leveraged media relationships to achieve notable media placements and drive increased coverage of the organization.- Content & Social Media Marketing (Year 1): Cumulatively 2,724 New Followers over the major social media platforms. Instagram grew by a whopping 234% with Facebook growing by 31%, Twitter by 9.5%, and LinkedIn by 82%. - Originated accounts, and grew followers and awareness through Snapchat, TikTok, Reddit, VSCO, Flickr, and Pinterest. Monitored, maintained, and updated previously inactive accounts through Yelp Business, Google My Business, Foursquare, and YouTube. Managed video content development to film, edit, and distribute weekly videos through our accounts, increasing our subscriber base by over 600%. Direct communication with locals was available through Facebook, Instagram, and Google Messages. STORYProviding support for New Brunswick City Center (City Market, Inc.) and New Brunswick Public Sculpture, with the development, management, and execution of events, programs, and publicity. Develop marketing and public relations strategies for promotion through various platforms including website management, social media, and advertising.

- Host of WDHA's All Request Saturday Night Show - 8PM to 12AM.- Co-host of WDHA's Metal Mania - Friday 11PM to 1AM.- Engage and inform the listener audience both on the air and via digital content through the station's social media accounts, including Facebook, Twitter, and Instagram as well as via my personal brand social media outlets.- Prep, board opt, and host of two weekly music-driven specialty shows on Friday and Saturday evenings as well as fill in for fellow team members on-air shifts, field production, multi-track editing, and MOS segment production. - Developed a personal brand that well-represented WDHA both online through original local articles and blog posts for WDHAFM.com and at offline public events and interviews. - Work actively with sales leadership in creating revenue-generating promotional and content opportunities through live remotes and appearances, special promotions, and themed programming activities.

- Assist with station contesting and appearance calendars, and coordinate event execution with team members. - Generate buzz, setup, breakdown, host, and distribute promotional materials during events and trade shows across the NYC Metro area.- Collaborate with station Brand Managers to generate ideas and create promotions proposals, develop & maintain social media accounts, and assist with graphic designs for ad campaigns & promotional material.

- Directed teams, developed comprehensive, creative, and outcome-driven online and offline marketing campaigns, built the brand, engaged the community, and aligned team efforts with business objectives for all staff and clients. - Evolved and innovated our creative strategy in-market and evangelized the power of creative advertising to establish a larger digital footprint & local presence to better leverage campaigns across multiple marketing channels and ensure creative and messaging are synergized within all touchpoints. - Lead and schedule project-related meetings such as kickoffs, brainstorms, P&L budgets, and reviews to develop new strategies to drive leads and acquire customers through traditional and digital media strategies. - Manage efficient growth, measuring performance across KPIs and use analytics to continuously measure results (across omnichannel media) across paid media, creative, content marketing, social strategy, video, and campaign management to implement and execute the overall marketing strategy for the stations. - Work with the sales team to provide solutions to clients and create monetizable programs, sponsorships, and events by organizing demographics that actively engage on-air, online, and onsite to ensure cohesive brand and messaging strategy across all marketing campaigns.- Optimize performance across all channels driving efficient growth and measured the impact of our media investments and communications, driving performance alongside branded growth goals. STORYOur aim is to increase brand awareness and loyalty of 1450 WCTC (Talk) and Magic 98.3 (Adult Contemporary) radio stations, grow the audience and attract advertisers through increased brand awareness and loyalty!

- Directly manage and cultivate innovative digital/social activations, content calendars, social media content, web materials, creative assets, print advertisements, and larger online/offline graphic and vehicle branding. - Serve as liaison between internal clients & creative teams (Creative, Sales, Studio) to ensure that all members understand tasks, marketing materials, & deliverables at every stage for both live & digital campaigns. - Creation and implementation of multi-purpose ideas that grow ratings, digital audience, and revenue through content publishing and social media procedures for on-air, online, and on-site attendance. - Oversaw a team of 5 part-time members and directly hired and supervised up to 15 interns both at promotional events and educating them on the internal workings of radio station goals and aspirations. Maintain marketing collateral, tracked product inventory and client information, and prep staff for individual events. - Arranged on-air contests & prizes through clients and advertisers, managing and organizing inventory with PromoSuite while hosting smaller contests through social media. - Develop and design graphics for print media, websites, billboards, and monthly updates for mailing pieces.

- Collaborate with network owners, showrunners, producers, and editors to brainstorm, research, and plan content for GaS Digital Network shows, mainly The SDR Show, to develop social media content, capture and edit photos, create graphics, and edit short video and audio clips for Instagram, Facebook, Reddit, and YouTube channels. - Ensured creative, messaging, and brand voice is consistent across channels and aligned to GaS Digital’s brand identity.- Curate digital content to maintain a daily digital presence through comprehensive content strategies with a focus on copywriting, interview announcements, press releases, and shared content folders for guests and agencies. - Developed and delivered social performance reports including optimization recommendations for increased engagement, and emerging social media trends, and pitched live remote campaigns.STORYThe GaS Digital Network, founded by Ralph Sutton, is a podcast network with a number of successful shows ranging from comedy podcasts to entrepreneurship podcasts, offering coast-to-coast studio capabilities within their shared podcast group, and reaching hundreds of millions of listeners that are engaged and loyal, which means TheAdSide can find ideal podcasts within the GaS Digital Network to create engagement for your brand and boost sales.

- Propose copy concepts and present underlying strategic thinking to creative leaders working with Johnnie Walker Red Label to utilize independent social media accounts that reflect the brand’s voice and vision. - Develop a variety of content that meets creative and strategic criteria (client briefs, feedback, client KPIs) and makes impactful connections with consumers, measured by high attention metrics (likes, comments, etc) on my platforms.

- Organized and input song information & non-music elements into music scheduling software maintaining required BMI/ASCAP, and RIAA data, in addition to generating reports as required for College Music Journal weekly. - Maintenance of Music Master library; including necessary attribute coding and royalties related to song information, audio editing, fades, and inserting correct digital markers that sound the most appealing based on music/content selection and channel genre within our AudioVault music automation system. - Assistant fellow Program Directors with writing station imaging and promos, obtained, scheduled, and archived Artist IDs and Interviews, and acted as station liaison to music artists during celebrity visits and music labels. - Oversaw the development and maintenance of WPSC's Loud Rock genre shows, promotions, and graphic designs, as well as educated 4 fellow rock DJ staff members to train them on board operations and AudioVault systems.

- Generate, edit, and verify B2B and B2C lead generation, appointment, telesales, and market research from representative leads before sending them off to our clients. - Direct data entry within Microsoft Word, Excel, and Access for high-priority campaigns regarding medical records, student loan forgiveness, and therapeutic devices.- Inbound & outbound B2B telemarketing services, appointment setting, telesales, and market research programs.- Federal Direct Student Loan Program: Assisted college students with Federal student loan consolidation and Federal Subsidies due to Federal law changes within the system.

- Utilize personal vehicle to deliver Domino's products to the local customers, manage payments, and assist with restaurant functions including opening and closing, cleanup, food handling, and storage maintenance.

- Housing and furniture mover for a professional moving company that would move families throughout the tri-state area, working with crew leaders and drivers to safely and swiftly move items in and out of trucks and homes.

- Basic warehouse and inventory functions, proper handling of products, shipping and receiving, maintaining the stock of shop supplies, receiving and filling orders, and the ability to maintain and manipulate documentation for record-keeping.

- Efficiently deliver newspapers to customers on a designated route- Ensure timely and accurate deliveries- Handle payment collections from customers when due