Charles Moran Email & Phone Number

Wilmington, Massachusetts, Us

Responsible for standing up digital marketing technologies to improve the customer experience, drive a seamless customer journey, and build customer retention and revenue.> Manage MarTech roadmap, stack, and new system integrations> Manage IT partnerships and processes> Direct marketing data management and KPI dashboards

Capitalizing on subject matter expertise, provide clients with consultative services focused on refining brand messaging and product positioning to elevate awareness and reputation, increase market share, and grow revenue. > Messaging platform development ‐ developed a new product messaging platform, white paper, and case study for a top media verification firm.> Marketing strategy - refined marketing strategy for an AdTech client’s OTT/CTV product line extension.> Content strategy - developed a global content platform for a media company’s annual performance insights reporting.

Managed, coached, and trained 30+ cross-functional team members tasked with pre- and post-sale service delivery for global AdTech/digital advertising company. Set internal and external service level goals, and directed teams responsible for pricing, creative production, programmatic trading, and campaign management.> Strategic Leadership - expanded digital AdTech stack and implemented innovative trading/optimization tactics.> Process Design and Innovation - resulted in improved service delivery, campaign performance, and customer success and satisfaction.> Margin Management - implemented processes that reduced COGs and optimized supply acquisition > Commercial Approval and Risk Review - ensured Legal/Finance compliance.> Global Operation Leadership - set SLAs with internal clients and ensured they were met.

Fortified competitive edge of leading digital advertising company by differentiating product offerings, and enhancing product and field marketing initiatives — efforts successfully built product awareness and drove consumer demand.> Product Positioning - developed competitive positioning, marketing strategies, and highly differentiated messaging platforms for ad products and technologies targeting brand/performance advertisers, and digital publishers/media companies.> Product Marketing - coordinated with Sales, Product Management, and DevOps to ensure constant alignment between business goals and marketing activities.> Sales Enablement - worked with the full Marketing team to formulate and deploy sustainable campaigns that built awareness and consideration of the company’s products and drove qualified leads. > Digital Content Strategy - built a content strategy that targeted user needs and supported business goals.> Thought Leadership - authored compelling, high quality thought leadership content (whitepapers, bylined articles) for internal and external audiences.

An integral member of the senior management team of a high-growth ad network. Built and led a team of marketing services subject matter experts in digital communications, customer journey management, and creative services. > Marketing Leadership - developed and managed an annual marketing plan and budget that supported the company’s strategic and financial goals.> Brand Strategy - built brand architecture, comprehensive brand positioning platform, audience-specific messaging guidelines, and visual identity standards.> Marketing Strategy - set the direction for all brand activation and sales enablement activity.> Content Marketing.- created editorially-driven packages, tools, and other storytelling experiences that attracted customers, garnered media coverage, and drove revenue. > Marketing Automation - worked with IT and Sales, to build, scale, and maintain the integrity of the marketing technology stack that featured CRM, MAP, CMS, social listening, and analytic tools.> Customer Segmentation -deployed intelligent customer segmentation and lead scoring strategies that powered full-funnel marketing activities.> Demand Generation - built, executed and maintained an account-based demand generation model that leveraged targeted inbound and outbound marketing communications and digital experiences.> Digital Marketing - developed and drove lifecycle retention programs, including transactional messaging, trigger programs and regional/local multi-channel marketing and advertising campaigns. > Creative Services - Directed visual/UX designers in the development of impactful, multi-channel assets communicating the brand.> Digital Asset Management - managed corporate website and worked closely with IT on security/privacy settings, UX, template updates, and other factors to enhance site performance and user experience.

Responsible for marketing strategy, and development and deployment of programs that built product awareness and customer demand for display and mobile advertising solutions. > Marketing Strategy Development - built full-funnel marketing strategies successfully influencing target audiences' brand/product perceptions and built demand.> Marketing Program Execution - developed and deployed inbound and outbound marketing programs utilizing a variety of owned, paid and earned media channels.> Marketing Campaign Management - built and implemented a results-oriented campaign management and optimization process that ensured timely campaign execution and continuously improved conversion rates across channels. Process included creative design and production, distribution of materials, A/B testing, placement evaluation, attribution modeling, and KPI reporting.

Established and grew consumer research and content marketing practice powering the company’s growth strategy.> Content Marketing - built original research practice providing the core content for demand generating outbound marketing activities and PR efforts.> Marketing Research - managed third-party (Nielsen, Comscore, etc.) campaign performance studies and presented findings to clients offering actionable insights to refine their creative and media strategies.

Boston, Ma, Us

Managed marketing research function of commercial lines SBU of leading property and casualty insurance carrier. > Strategic Research and Customer Tracking - directed always-on customer satisfaction program (qualitative and quantitative) and initiated ad-hoc research studies supporting strategic projects for corporate, product, business development, and sales organizations.

Boston, Ma, Us

Master Of Business Administration (Mba), Marketing/Marketing Management, General

Bachelor Of Arts (Ba), Economics