Christopher Watkins Email & Phone Number

California, United States

Herndon, Virginia, Us

I own brand and editorial content. I write, co-write, and edit all brand and thought leadership content. I collaborate cross-functionally with C-suite, SMEs, product, design, and more.

Austin, Us

As Editorial Director, I worked across departments with executive stakeholders to help craft narratives that articulated Lotic’s mission and value to all audience segments. I collaborated cross-functionally to translate material into informative, captivating, and digestible pieces of written, visual, and video content in partnership with creative directors, graphic designers, illustrators, and filmmakers. I was additionally responsible for planning the company’s strategies and goals for all written content, including short- and long-term goals based on a deep understanding of audience needs, business objectives, well-being principles, and core brand values.

Mountain View, Ca, Us

I led the writing discipline for the brand and creative team. I was responsible for the brand’s verbal identity. I managed full-time, part-time, contract, and agency writers and led copy for a major rebrand. I created the company’s voice and tone guide, collaborated cross-functionally with B2C and B2B as a strategic and creative partner, and oversaw in-house and agency writers. During my tenure, Coursera:•launched successful IPO•earned B Corp certification•was recognized as one of Time Magazine's most influential companies •partnered with Pixar for an exclusive brand campaign•grew user base to over 75 million learners

Mountain View, Ca, Us

Working closely with the Head of Brand and Creative and cross-functionally with design, PR, and product, I led copy for a major rebrand that set the stage for our successful IPO. I created new writing guidelines for the company and established a regular cadence of brand writing workshops and office hours. I was a strategic and creative partner to teams company-wide, collaborating as an editor and writer. I managed freelance writers and hired, onboarded, and trained incoming writers for both B2B and B2C.

Mountain View, California, Us

I joined as the company’s first Senior Creative Writer. Working closely with the CEO, COO, and VP of Marketing, I established the new brand voice and led copy for a major rebrand. I led the writing discipline through a successful series C funding round. During my tenure, DataVisor:•rolled out a new website•launched a new product suite•won multiple awards (Stratus, AI Breakthrough, CB Insights)•was named a Cool Vendor in Gartner’s 2020 report.

Mountain View, California, Us

I led the writing discipline for Udacity, collaborating cross-functionally with executive, marketing, product, communications, and brand teams to consistently deliver world-class, multi-platform content. I led the writing discipline through Udacity’s series D funding round. During my tenure, Udacity:•earned a $1 billion valuation•grew its student base by 5x•increased revenue over 100% YoY•entered the Top 10 on CNBC’s Disruptor 50 list•debuted on MIT Technology Review’s 50 Smartest Companies list.

Mountain View, California, Us

I joined as the company’s first full-time writer, established the new brand voice, and led the writing discipline for a major rebrand.

New York, New York, Us

I created and owned the editorial content calendar, wrote for the company's blog and social media channels, and managed community engagement. I wrote edited content from the leadership team, and collaborated cross-functionally to ensure visual and written brand identity. I was part of the team that laid the foundations for the company's subsequent rebrand.

Boerne, Texas, Us

I planned and executed strategic brand campaigns and conducted extensive brand audits for clients including Ceridian, Dice, IBM, Microsoft, SHRM, TalentCulture, and more. Wrote blog posts, case studies, research papers, and thought leadership content, as well as social media and advertising content.