Christopher Morlan Email & Phone Number

Alameda, Ca, Us

Foster City, Ca, Us

Created logos, branding strategies, marketing collateral and web sites for clients such as NASDAQ, Bay To Breakers, Square2 Design, Philippe Becker Design, Volvo, Barnes & Noble Booksellers, BMG/Blue Note, MelCel/Earthquake, Business 2.0 Magazine, Revolution Magazine, Imagine Media, FLOAT nyc and The School for Film & Television.

San Francisco, Ca, Us

Led classes in graduate and undergraduate programs, both onsite and online. Topics range from advanced print design classes focused on publications and multi-use campaign materials to specialized typography concepts and skills.

Austin, Texas, Us

Provided creative and design direction for the entire portfolio of Oracle’s products, services, campaigns, and marquee events targeting 20+ industries and 10+ specific audiences within each» Directly managed onsite and remote teams of 14 design and photography directors, designers, photographers, photo editors, illustrators and production designers.» Orchestrated the development, rollout and adoption of fully branded collateral, presentation, photography, and icon systems used by 136K+ employees globally, updated and expanded on an annual cycle for relevance» Drove the creation of Oracle Sans, a new custom typeface optimized for global deployment across all platforms, in partnership with Dalton Maag.» Grew photography department to handle photo assignments across the globe and provide retouched, unified stock collections targeted to 60+ specialties (a 300% increase in available images) and an annual budget of $1M» Partnered with a global network of agencies and creative teams to guide and produce messaging and visual systems for events, product and solution campaigns» Key presenter at international brand summits reaching 50-100 participants each across Brazil, China, England, India, Japan, Mexico, Singapore, United Arab Emirates, United States from regional marketing teams and partner agencies.» Helped transform internal creative processes to embrace a digital-first methodology and roll out supporting platforms to work smarter and faster within all phases of multiple, concurrent initiatives.» Modularized approach to branding guidelines to allow for greater flexibility, faster evolution and easier adoption» Optimized creative approaches to improve and streamline executive presentations, resulting in faster approvals and global rollouts of new brand systems.» Oracle’s brand value and ranking increased by $9B and 4 positions since 2010, to $26.3B and the 18th most valuable brand in the world according to Interbrand’s Best Global Brands

Austin, Texas, Us

Key member of the design leadership team providing brand systems and extensions across global territories.» Direct internal and external teams of creatives in the development and execution of design programs, product and service identity systems, collateral, events, magazines, branded merchandise collections, and specialty campaigns.» Helped elevate and transform organization from a graphic service team into a sought-after internal agency providing strategic brand and design solutions and guidance» Drove a global unification and simplification in product and solution identities and sub-brands, reestablishing a branded house vs. a house of brands, providing greater clarity to customers» Evolved role of photography team to expand live services and corporate photo libraries, centralizing volume pricing and negotiations with suppliers driving savings of up to 60%.» Helped establish a global agency partner network to aid onboarding, provide core creative resources and guidance, improve communications and deliver higher-quality results across the board. With 75 onboarded agencies providing centralized rates and services, the network delivered a savings of $30M (15%) annually to the business.

Austin, Texas, Us

Provided design direction and management across corporate identity, global product and service campaigns, merchandise and events.

Austin, Texas, Us

Managed the brand logo architecture for 500+ Oracle and Java products, services, industries, and events

Served as creative lead on all branding initiatives, including a holistic rebranding initiative to transition the 70-year old company from its position as a lower-tier value jeweler to an affordable modern luxury retailer. These played out across seasonal window campaigns, catalogs, brochures, mailers, interior and exterior signage, web, packaging and radio.Built creative department from scratch—from equipment and floorplans to budgets, staff, production processes and cross-departmental initiatives. Recruited and maintained an integrated and collaborative creative team, including designers for print and web, copywriters and production managers.Helped drive month-over-month new customer growth averaging 20% in new target market.

Directed a team of 2 designers in the monthly production of this mass market consumer magazine.Booked photographers, illustrators, designers and other production staff on a regular basis.Reduced design operating expenditures by 82% without sacrificing existing quality standards.

Involved with design solutions for every client from concept to execution; assembled and managed teams of in-house and freelance talent. Directed the training and development of new designers and staff members.Directed the monthly production and design of rhythm Magazine, a four-color periodical following the music industry. Handled all additional collateral, including direct mail and booth design for trade shows.