I own Demand Shaping for Amazon Rufus, where I think deeply about how to make it easier for customers to start and continue shopping conversations. Since February 2023, I have taken this focus area from the first PRFAQ and requirements, to shipped and scaled across endpoints and marketplaces.

I own Demand Shaping for Amazon Rufus, the new LLM-powered shopping experience in the Amazon App. I drive the charter, roadmap, and execution of four features: First Time User Experience, Related Questions, Autocomplete Suggestions, and Conversation Starters.

As a seasoned Product Manager, I have successfully driven the product strategy for Alexa's Book Shopping capabilities, like "Alexa, buy the latest book from John Scalzi", or "Alexa, show me books by Coleen Hoover". I identified a gap in the existing strategy and focused on leveraging Alexa's capabilities to enable discovery and purchase activities anywhere, which increased the total addressable market by 25x. Shipped a successful product, Author Connect, which aimed to increase attributed purchases and CTR through recorded messages from authors. Secured funding for a team of 18 engineers and scientists. The product was a React-based web application for templates and Alexa services for on-device discovery and CTA. Result was a 2x increase in attributed purchase conversion and a 10% increase in author units sold during campaign.

As a seasoned Product Manager with extensive consumer-facing experience, I have a proven track record of delivering innovative and successful products. I excel in establishing product strategy, roadmap, and vision in highly ambiguous and emerging environments. I am skilled in managing risk through a high velocity build-test-learn process across a team of 2 designers, 8 QA, and 12 engineers. My expertise in pricing strategy is demonstrated by my ability to research consumer preferences, develop hypotheses, and conduct analysis to forecast price range and consumer sensitivity. I have a track record of challenging existing assumptions and making data-driven decisions that lead to significant revenue growth.I am recognized as an expert in conversational and interactive design, having been a speaker at industry events such as the 2019 Game Developers Conference, 2019 Voice Summit, and the 2020 Alexa Developers Summit. My thought leadership is further evidenced by my multiple features on voice developer podcasts, 12 Alexa developer-facing Twitch streams, and two developer-facing blog posts.

Responsible for shipping Skill Flow Builder, a cross-functional toolset designed to enable the professional Alexa Skill Builder to create on-device experiences faster. Managed the work of 12-resource engineering, design, and QA team. Identified opportunity, generated business case, received funding, and shipped first version in nine months. Customers report time savings of 40% and adoption is 7x initial projection, with early adopters including Electronic Arts, Ubisoft, Ernst & Young, and Sony Pictures. The product received the “Best Publishing Technology” award at the 2019 DigitalBook World convention.

Team integrated, analyzed, and provided people data at Amazon. Managed enterprise-level data migration from Oracle to Workday. Launched new datasets on AWS Redshift, reducing ETL times from 18 hours to 1.5 hours. Managed all customer and stakeholder relationships.

Product School is a global leader in Product Management training with a community of over one million product professionals. As a featured speaker, I shared insights into how prototypes can help accelerate early phases of production development.

Advised on development of dl.ai courses, including the AI for Everyone course and the Natural Language Processing specialization. Provided feedback on course structure and assignments. Worked with staff to establish the "Pi and AI" series of fireside chats, brought Andrew Ng to Seattle in November 2019 for the inaugural event. My profile and story is available on the dl.ai website: https://www.deeplearning.ai/blog/deep-learner-spotlight-chris-morrow/

I supported XBOX engineering and game studio clients, my projects were related compensation modeling, culture change, and management excellence. I organized and deployed a series of manager meetups; informal events to share best practices. Additionally, I supported internal D&I and culture workstream. At the end of the internship, designed and led Hack-a-thon project. Identified a need for simplified management resource portal, wrote a problem statement, and recruited a cross-functional team. Over 72 hours, we created a prototype, conducted A/B testing, iterated, and demoed MVP to the CHRO. The project is being evaluated for further adoption by the Global Learning & Development team.

Managed 180 person strategic planning organization. Approved $2.5m annual budget, for both maintenance and operations. Responsible for ensuring team met or exceeded quarterly and annual KPIs. Frequently influenced across verticals to manage functional dependencies. Inherited 24-month effort to correct failing asset tracking process; removed several road blocks, prioritized value-add steps, and completed project 2 months early, saving over $1.4m.I used elements of Scrum to simultaneously manage 5 work-streams, from operations to logistics. I prioritized the backlog, added cross-functional members to teams, and delivered the highest value-add of any similar sized unit in the region. We also implemented Kanban to improve vehicle maintenance tracking. We mapped the maintenance process, identified bottlenecks, added capacity, and reduced vehicle downtime (improving vehicle utilization) by 60%.

Led 84-person reconnaissance unit; provided real-time strategic data on all aspects of the environment. Used this information to create predictive models of opponent activity and to track and plan on-going information. These models drove strategic enterprise decision making. Used historical data to identify waste in $27m inventory accountability system. I analyzed trends, identified shortcomings, evaluated, solutions, and implemented a new digital tracking system. This reduced equipment loss and write-offs by 50% over an 8 month period.For exceeding all corporate performance targets, this unit was recognized by Department of the Army for organizational excellence. Selected as being in the top five, Army-wide, out of a field of more than 60 similarly sized units.

Managed foreign area training program, involving the deployment of 1200 personnel and $30m in equipment to the Republic of the Philippines. Led the planning committee, a 14-person matrix-style team, covering six functions from three separate business units. Program required weekly updates to our General Manager, monthly updates to the Vice-President, and frequent collaboration with our Philippine Army counterparts.Over four months the planning committee laid the operational framework and conducted all coordination. I then transitioned the plan to the execution committee, where I ensured the two month implementation met all KPI benchmarks. The President of the United States toured the exercise and recognized the planning committee for excellence.

Responsibilities included maintenance of 22 vehicles, management and accountability of all government property, and logistical support of all training exercises.

Responsible for 25 soldiers, property in excess of $14 million dollars. Deployed team to and from Central and Southern Iraq. Liaison to mid and upper level Iraqi police and paramilitary officers, gaining insight into Arab culture and tradition. My job relies on critical thinking, analysis, leadership, communication, cultural knowledge, and property accountability.