Charles Morse Email & Phone Number

Olathe, KS, US

• Oversee all aspects of the business including engineering, product management, marketing, supply chain, manufacturing and customer service / tech support
• Responsible for the end-to-end business strategy including new product development, pricing, distribution, recruitment, retention and outsourcing
• Actively manage monthly / annual budget and forecasts to maximize revenue and operating margin while building a strong balance sheet

Olathe, KS, US

• Managed Castle's key distributor and OEM relationships during a challenging business cycle to strategically maximize sales / cash flow while building a foundation for the future
• Successfully led the sale of the business to Pivot International, preserving a cherished brand in the RC market while protecting U.S. manufacturing jobs

Olathe, KS, US

• Manage the end-to-end product line life cycle, from strategic planning and concept to development and commercialization
• Create compelling business cases for new products and validate product requirements in the market in search of the strongest tail winds for commercial success
• Serve as the voice of the customer across development teams and articulate the positioning and key selling points to maintain product integrity during development
• Develop and implement go-to-market plans including pricing, promotion, distribution and partnerships, working with internal and external stakeholder for the successful launch into new markets

• Planned and executed the launch of a unique and patented headset into the North American powersports market, with responsibility for the product roadmap, competitive analysis, positioning, pricing and channel development
• Responsible for all creative aspects of the Neckmike brand including logos and marks, web site design, sales collateral, user guides, product packaging, point-of-sale displays, video and social media
• Conducted business development with dealers, distributors, industry influencers and the media at industry and consumer events while developing cost-effective sponsorship and PR opportunities

Olathe, KS, US

• Responsible for portable navigation devices and smartphone software marketing and product management during the rapid growth phase for Garmin’s highest volume market, as the company introduced 15 nüvi models each year.
• Planned and implemented the launch of the zūmo 550 (Garmin's first dedicated motorcycle GPS) at Laguna Seca, winning a Bronze Quill award for excellence in marketing
• Managed a team of 12 business development and marketing professionals, hiring and training new staff as needed to create a results-oriented team for PND marketing, rental car programs and mobile applications business.
• Planned and executed events for new product launches and business development including CES, SEMA, Mobile World Congress and CTIA
• Defined the services, pricing and availability of real-time connected services including traffic, weather and safety cameras for PNDs and smartphones as well as map updates and other value-added content, growing to.
• Led significant business development wins in the OEM, wireless carrier and rental car markets for Garmin including Avis Budget, Telstra (Australia), Palm, Panasonic, Dell, Toyota, and Hyundai

Overland Park, Kansas, US

• Launched the Sprint Business Mobility Framework in Sprint and IBM direct channels, leveraging customer seminars, trade shows and one-on-one partner meetings to raise awareness, generate leads and grow >$100M in.
• Led the design and development of in-language online media and email campaigns for Sprint International to deliver 6.7M impressions, a 500% increase in site traffic, and more than 800 leads to the in-country sales teams

• Planned and implemented marketing strategy and tactics for a growing $2M software company, leading the shift from product-oriented startup to a market-focused, brand-sensitive enterprise addressing new markets
• Identified new pricing strategies for software licenses to lower the price adoption barrier using qualitative market research and extensive analysis with Excel-based decision models for evaluating different pricing.

Overland Park, Kansas, US

• Created and maintained all customer loyalty and franchise development initiatives for the USAA customer segment with 690,000 accounts generating $175M annual revenue, to minimize churn and ensure compliance with the.
• Coordinated market research activities including an annual USAA/Sprint Customer Satisfaction study to assess key indicators of customer satisfaction and loyalty

• Successfully managed all aspects of thriving retail businesses including the hiring, training, and development of associates, merchandising, inventory control and monitoring cash flow
• Provided retail customer service while gaining key insights into buyer behavior, sales incentives and critical success factors for retail businesses

Mba, Marketing

Ba, Political Science, Ba, Communication Studies