-Developed a pricing model for the courses offered by the Cambridge Center for Adult Education and a revenue simulator to improve the managerial decision-making process.- Relevant literature research and support in preparing teaching materials for MBA courses about Managerial Economics and Strategy and Tactics of Pricing.

- Designed the marketing strategy to introduce a new drug for the treatment of schizophrenia in the Peruvian market.- Performed a psychiatrists’ segmentation and an educational plan to develop brand advocates and defined the key institutions to offer the new product. - Led the design and development of the training program for the medical representatives. - Designed and performed 2 innovation workshops for J&J’s employees which was recognized by the C-level executives of the 3… Show more - Designed the marketing strategy to introduce a new drug for the treatment of schizophrenia in the Peruvian market.- Performed a psychiatrists’ segmentation and an educational plan to develop brand advocates and defined the key institutions to offer the new product. - Led the design and development of the training program for the medical representatives. - Designed and performed 2 innovation workshops for J&J’s employees which was recognized by the C-level executives of the 3 business units. Show less

- Specially recruited to analyze market opportunities and implement an aggressive marketing strategy leading a multifunctional team to capture niche markets across the southern region of Peru where the main competitor leads the market.- Defined a commercial strategy to seize new clients from the employees of companies that contracted services with Telefonica which resulted in a 50% increase in new clients.- Developed a differentiated offer for the high value youth segment of the south… Show more - Specially recruited to analyze market opportunities and implement an aggressive marketing strategy leading a multifunctional team to capture niche markets across the southern region of Peru where the main competitor leads the market.- Defined a commercial strategy to seize new clients from the employees of companies that contracted services with Telefonica which resulted in a 50% increase in new clients.- Developed a differentiated offer for the high value youth segment of the south region of Peru resulting in a win back of 2 percentage points of market share in this segment. Show less

- Managed a four-person staff to ensure a competitive and profitable pricing strategy for the cosmetic products of all brands of the company in three different markets: Ecuador, Chile and Bolivia.- Led the design of the pricing strategy for 2014 for these three countries resulting in an increase of US$ 2M in gross profits.

- Appointed to increase profitability rates for Ecuador. Analyzed economic projections of the market, production cost variations and competitors’ prices to establish a profitable pricing strategy for the Ecuadorian market.- Designed the pricing strategy for 2013 for the cosmetic products resulting in an increase of US$ 1.2M in gross profits.

- Designed and implemented a blackberry app to support a new work methodology for the sales force in 9 countries of Latin America, resulting in an increase of 4 percentage points in clients’ permanence and obtaining US$3.1M in revenue in a year.- Defined new key performance indicators and reports for the sales force in order to monitor the new work methodology.

- Assigned to work with the Corporate Sales Manager, analyzed the indicators and performance of the sales force and the results of a pilot project to implement a new work methodology for the sales force in all countries where the company operates.- Designed a time simulator of the activities of the sales force for the implementation of the project, resulting in a relevant input to organize and adjust the daily work plan of the sales force.

- Reduced by 30% the repurchasing of imported promotional products for the Bolivian market. - Designed a template to forecast the demand of tones of make-up products for all countries where the company operates, resulting in a 7 percentage points reduction of the forecast error. Recognized by the VP of the division for its impact in the supply chain of the company.

Courses: - Operations Research- Introduction to Industrial Engineering