Craig Moye Email & Phone Number

New York, Ny, Us

* Sole Sales and Partner Development Leader selling several 6 figure deals across the Real Vision network. Sales include customized ads across podcasts, YouTube, online and in-person events reaching high net worth, single-family office, and a financially savvy user base* Responsible for full sales lifecycle including pitch materials, pricing and packaging, sales marketing, negotiations, contracts, campaign setup, and post-campaign reporting

Creating content to educate my community about Bitcoin, its use cases, and benefits of the technology* Graduate of 3 week intensive 'Fundamentals of Bitcoin and Crypto' course. Curriculum here - https://www.thecryptoacademy.io/full-curriculum* Created class on Economic Empowerment using Bitcoin - https://maven.com/level-the-playing-field/bitcoin-ightgk* Many have asked 'What is the Bitcoin use beyond a store of value?' So I created suite of use case presentations on Bitcoin including Fedimint, Lightning, Bitcoin Mining and Humanitarian efforts(See example in my Featured section above)* Other Proof of Work: Own and mine Bitcoin, setup multi-sig Bitcoin IRA

San Jose, Ca, Us

Global Owner of Customer, Content, Partnerships for $1B+ advertising business. Managed team of 20+Partnerships* Led partner adoption of eBay advertising products globally via a suite of APIs contributing over $130M+ in advertising revenue in 2022Customer* Owned Voice of Customer which consists of proactive user experience research, reactive surveys/interviews, and competitive and market analysis to inform overall product strategy. This includes new business ventures including gamification, Web3, meta verse, and live streaming. * Performed marketing and advertising due diligence for art focused NFT marketplace (Known Origin) that eBay acquired * Created self serve portal that captures customer satisfaction and feedback across 100 different inputs/channels (community, social, product).Content* Created global marketing material, messaging, as well as overall site content related to advertising products (help, FAQ). * Created a seller education platform, called Ads Academy, to educate our sellers on how to use and optimize their advertising campaigns.

San Jose, Ca, Us

Led global strategy for $750M advertising and seller marketing business. In addition to formulating strategy, my team incubates new business and opportunities to grow a seller's business on eBay by partnering with regional teams.Led cross functional strategy and planning for CPC based commerce marketing solution for small and mid-size sellers. Interfaced and coordinated requirements and timelines across B2C, Search, Payments, and Analytics. Developed and implemented plan to capture ‘voice of customer’ across all seller segments. Constructed value proposition and strategies to enable successful selling on the platform for more than 500,000 global sellers.

San Jose, Ca, Us

Led global, company wide initiative to enable features and functionality that would attract brands to the eBay marketplace. Onboarded over 120 new brands to the platform. Worked with regional partners on go-to-market and value proposition for advertising and monetization opportunities.

Burbank, Ca, Us

Held global ownership and drove adoption of more than 140 mobile applications focused on monetization and marketing* Defined and launched the video advertising strategy across desktop, mobile, and social gaming platforms to increase monetization and deliver on revenue targets. * Drove 100% YoY revenue increases from FY12 to FY14 through the development of innovative native, incentivized, and geo-local advertising solutions, and maximizing the network’s overall average revenue per daily active user. * Developed the global, go-to-market, audience-based, in-app marketing and advertising selling strategy. Targeted the mom, male, teen, and kid audiences, reaching 65M monthly active users.* Extended Disney Interactive’s gaming portfolio overall reach 50% through the creation of innovative advertising products that scaled across desktop mobile, and tablet platforms.* Leveraged data and analytics to target users more effectively and to track engagement within the network, lifetime value, and affinity towards other applications. Reduced costs of new user acquisition by 50% compared to external user acquisition.* Led development and go-to-market strategy for a video advertising solution, and created comprehensive marketing materials allowing the sales team to sell the video seamlessly across desktop, mobile, and tablets within games business. Video generated $2M in advertising sales in the first year within games business.

Sunnyvale, Ca, Us

Managed all mobile advertising product development, leading the global go-to-market strategy and roadmap. * Supported sales initiatives and evangelized ad products internally and externally. * Recognized as lead resource for mobile advertising in support of sales teams to redefine marketing materials and improve sales results.* Developed and launched ad solutions across mobile, tablet, and connected TV including location-based advertising; cross-device measurement and ad retargeting; dynamic personalization (smart ads); and consumer direct, a targeting/measurement product to assess ad effectiveness. * Defined and executed a 4-screen strategy to grow revenue with existing advertisers and attract new advertisers.* Led implementation of native mobile and tablet integration of booking, creative management, serving, reporting, video, and location features in Yahoo’s guaranteed advertising platform, APT, in collaboration with APT product managers and an engineering team of up to 20.

Swish Marketing is a B2C online marketing company focused on financial services products.* Managed the product management, product development, and account management teams.* Hired as Director of Product Management. Promoted to VP after 9 months.

New York, New York, Us

BabyCenter is the leading source of information for new and expecting parents. BabyCenter is owned by J&J corporation. * Led strategic analysis of sales and advertising opportunities for product development. * Product definition based on understanding of customer’s needs, as well industry, competitive and consumer trends. * Developed pricing recommendations based on analytics and market forces.* Managed advertising operations team in fulfillment of customer campaigns.

San Francisco, Ca, Us

Tagged (now Ifwe inc) is a social discovery site focused on the teen audience. Tagged was funded by top tier investor, Mayfield Fund. Responsible for optimizing and maximizing revenue on all advertising.* Grew revenues by 10x over 1 year period. Exceeded monthly revenue and metric goals every month.* Sourced and managed all ad network, CPC, and CPA affiliate relationships, both domestic and international, to support advertising needs for 1 billion monthly impressions. * Specified requirements and drove to completion, with the support of cross-functional teams, the development of custom advertising products. * Performed analytics to optimize all network, CPC, CPA relationships as well as custom ad products.* Supported ad sales team by generating media plans and presentations, performing campaign analytics, and ensuring that custom advertising products were built and delivered on time.

Foster City, Ca, Us

Quinstreet is a pioneer in powering decentralized online marketplaces that match searchers and "research and compare" consumers with brands.Defined and developed new products and business units for the company.

Armonk, New York, Ny, Us

Us

Leading integrator of retail e-commerce solutions (JCrew, Nike)

Dublin 2, Ie

Mba, Finance, Entrepreneurship

Bs, Industrial Engineering