- CPC Search Advertising Specialist- Network Advertising Specialist- Partner Management Specialist- Experts in Ad Platform Efficiency Improvement- Experts in negotiating advertising contracts for major domestic portals, press media, vertical sites and e-commerce sites- Leading KPI analyst for website and advertising performance- Media agency management and partner traffic quality analysis / management expert- Problem solving expert through strategic thinking
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Associate DirectorConcentrix Service Korea Feb 2021 - Feb 2024Seoul Korea• DMCS(Digital Marketing Consulting Services) - Associate Director- In charge of content management & and operation on 80 global websites (based on 40 languages) for the Global #1 business player in the consumer electronic market- Proposal for new business project/quote and unit price control/negotiation/contract/employee management - Support for clients' .com & e-commerce global roll-out project/platform upgrade/UI & UX enhancement- Business expansion and extension for Global Marketing Center and other Business Unit- M&A TF project for penetration in the online advertisement market
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Director / Head Of Platform DivisionWisdomhouse, Inc (Nhn Group) Dec 2019 - Aug 2020대한민국 서울Head of Platform Division - In charge of JUSTOON COMICO : Webtoon & Web novel platform - Managing teams : Strategy/Operation/Marketing/Business Development/IP Channel Sales - Involved in Strategic development TF for global COMICO platform and WISDOM HOUSE contents - Building Contents Localization TF for US market - Establishing Contents performance management system TF
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Senior Director | Head Of DivisionNvista, Inc Sep 2012 - Oct 2016대한민국 서울 강남구Head of Service Division (2016.01-2016.10)- Service Planning / Building / Operation for Snack Contents App "Super Feed" - Cumulative 3 million downloads with 5th week survival rate of 29%Head of Advertising Business Division (2014.01-2015.12)- Overall operation of CPC advertising business in Auction / Gmarket ("Smart Click") -> Responsible for overall process - planning / sales / operation / negotiation (Annal Gross Revenue - KRW 60 billion)- Leader of consulting project including DB migration with eBay Korea after 3 and half years contract finalized- ROAS performance tracking and data analysis per exposed inventories for Open market sellers/Advertisers (w shoplog)Head of Planning Division (2012.09-2013.12)- Planning / building / operating "Smart Click" advertising platform- Marketing, advertiser seminars and training program- Responsible for On-Line-SignUp sales target- Performance review and system improvement / optimizationLectures and Seminars- School of Communication in Sogang University, Lectures for undergraduate senior students (Professor Hyung Woo Choi) -> Spring semester in 2016 : Smart App Business Model (Capstone Design) -> Fall Semester in 2015 : Digital Content Planning (Capstone Design)- 2012 Online Market Conference (hosted by E-Sellers) -> Strategic CPC Advertising to Win in Open Market
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Senior ManagerEbay Korea May 2010 - Aug 2012대한민국 서울 강남구Platform Business Division- Naver CPC advertising contract renewal, inventory expansion, performance review and operation manager in Auction / Gmarket ("Click Choice")- Seller Focus-Group-Interview research on launching price comparison site "ABOUT"- Expansion of ABOUT CPC Product Ads and Display Ads Partner Networks- Media agency management- Member of the Compliance Committee of the Fair Trade Commission- Participated in the company's future strategy TF – related to advertising business / O2O mobile commerce- Correlation Analysis on eBay Seller Gross Merchandising Volumes, Take Rate Structure & Advertising Expenditure (Decile Report) -
Business Development ManagerOverture Korea Dec 2004 - Apr 2010대한민국 서울 강남구Partner Management- Responsible for partnership engagement with major portals and media companies (Daum, Yahoo, Joins, etc.)- Partner performance review, optimization and inventories expansion- Deal modeling and contract renewalSyndication Business Operation- Establish / operate media agency policy and traffic quality management process- Profit maximization under risk managementChairman of Overgreen - Golfer's Club- Regular group rounds with club members in company and business partners- Screen golf competition- PR activities for company culture : newspaper magazine interviewKAIST Google SIG Activity- Web 2.0 and Google related seminars- Lecture on CPC Search Ad Business
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Business AnalystKnowledge Plant, Inc "Empas"(Merged By Sk Communications) Sep 2003 - Nov 2004대한민국 서울 강남구Portal Business Division Keyword Advertising Team- Google CPC Advertising Contract Operations and performance review- Developed and improved Empas CPM keyword AD pricing modelPortal Business Division Service Analysis Team- Internal service KPI and traffic analysis- Analysis and report for business opportunities related to mobile network opening (1st landing page opennig and WINC system)
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Developer / AnalystUniwide Technologies, Inc Jan 2001 - Aug 2003대한민국 서울 구로구Solution Business Division- Development planning for Univies Messaging Service / Backup solution- Strategic planning for Firewall VPN security solution- TF team member for ISO-9001 certificationProduction Plant Purchasing Team- Server / Storage solution Cost Analysis- ERP work process establishmentCompany PR model activity- Newspaper advertisement model pressed on "Electronic Newspaper" / "Digital Times" - "Devotion to make Dreams come ture"
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InternDongwon Venture Capital, Inc Jun 1999 - Aug 1999Seoul, KoreaInvestment Examination Department- Established Database of KAIST alumni venture companies- Participated in the investment review process
Changmin Park Education Details
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3.67/4.3(Magna Cum Laude) -
Pusan High School Of Science (Korea Science Academy Of Kaist)Cum Laude
Frequently Asked Questions about Changmin Park
What is Changmin Park's role at the current company?
Changmin Park's current role is Platform Business Specialist (Portal, Press, Media, Vertical, E-Commerce Site and Contents platform).
What schools did Changmin Park attend?
Changmin Park attended Kaist(Korea Advanced Institute Of Science And Technology), Pusan High School Of Science (Korea Science Academy Of Kaist).
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Changmin Park
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changmin park
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Changmin Park
Lead Engineer Mechanical Design For Battery System Assembly In EcbaUlsan Metropolitan Area -
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