I’m the sole sales contact for an independent brewery, responsible for on and off trade sales across the UK and Europe.I work closely with independent hospitality companies and large national chains helping to maximise sales through promotions, activations and marketing support as well as planning and implementing large scale events. Created and delivered bespoke training sessions for large groups of industry staff.A large part of my job is assessing sales data and using this to… Show more I’m the sole sales contact for an independent brewery, responsible for on and off trade sales across the UK and Europe.I work closely with independent hospitality companies and large national chains helping to maximise sales through promotions, activations and marketing support as well as planning and implementing large scale events. Created and delivered bespoke training sessions for large groups of industry staff.A large part of my job is assessing sales data and using this to identify areas for expansion, increasing our reach in the on and off trade. I work closely with the brewing team on the development of the product range, building on the skills of the brewers and using sales data to predict trends. Expanded the direct sales to the brewery and worked with national wholesale partners to support their client base.I am responsible for managing our mailing lists and direct mailers, overseeing tone and creating the content as well as tasting notes and pricing. I am comfortable presenting to large groups and at industry events, often being interviewed in a capacity as spokesperson for the brewery for podcasts and other online media. Show less

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General Manager of a £1.5M business responsible for a staff of 30. Increasing turnover and EBITDA year on year whilst providing excellent beer quality and service. Developing and managing staff within the framework of a Times Top 100 employer.

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