Responsible for the WorkMarket product, develop go-to-market strategies geared toward accelerating revenue growth via multi-touch channels, execution plans and metrics to measure success.

Developed and executed strategic marketing campaigns with a focus in B2B SaaS marketing. Highlights: • Developed 9 new B2B segment-focused brochures for litigation/eDiscovery SaaS offering • Results have included sales growth strategies that produced leaps in audience engagement• Launched recruiting company’s first coordinated social media effort and provided guidance to all employees throughout the company. Increased LinkedIn followers by 200%• Rebranding a company website, which increased traffic by 20%, generated new business and reignited current customers • Created demand generation campaign for recruiting company – generated 7 deals in four months • Campaign manager for a new B2C product launched on Indiegogo, a wireless iPhone charger – achieved 132% of revenue goal through social media initiatives and media outreach

Directed the development and execution of all B2B channel marketing programs in North America. Worked closely with top resellers CDW, SHI and Insight, focusing on defining the organization's strategic positioning in the security marketplace while growing business opportunities through integrated marketing and demand generation strategies for all channel partners. Developed lead generation program that drove incremental revenue each quarter. Marketing CRM lead- developed automated lead tracking mechanism within the homegrown CRM tool. Managed all aspects of successful North American product launch of B2B and B2C line of security software, which included internal and external messaging, marketing guides, reviewers guides, and all US retail store presence.

Primary focus was to drive and manage the execution of the corporate and partner strategy into a fully integrated go-to-market plan designed to achieve corporate goals to grow market share, awareness/reputation, revenue, and overall profitability. Ensure corporate branding and positioning requirements are consist throughout all marketing initiatives, which include online media and print advertising, trade show presence, marketing campaigns, and lead generation activities. Highlights:  - Created, developed, and managed Par’s Customer and Partner Advisory Board that included leading hospitality industry executives from KFC, Dunkin Brand, Subway, and CKE. The programed uncovered major opportunities with-in these major accounts. - Developed and manage compelling marketing communications campaigns for products, solutions and services for partners and major accounts, as well as created lead generation programs utilized by the Inside Sales team to drive qualified leads to the pipeline for account managers.  - Increased overall industry awareness of Par in the hospitality industry through online, print ads, press releases, and social media.

Worked on Microsoft and Novell Interoperability partnership to develop and execute joint marketing events and campaigns, built a set of goals and metrics around open source marketing activities to drive pipeline. Developed in-depth and breadth partner support program. Acted as liaison between Microsoft and Novell sales teams to provide consistent Microsoft support and product training for customers and partners. Highlights:• Developed rhythm of the business for Microsoft/Novell Interop partnership, that included the creation of specialized forecasting method that helped accurately track sales • Created a “Voice of the customer” program and leveraged 3rd party survey to measure customer perception. Achieving 80% positive feedback from team, partner/customer engagements worldwide• Received 2 Star Award for “Cross-Group Collaboration” and performance marketing work on Microsoft’s strategic partnership program with Novell

Assisted in developing framework for new business group within legal and corporate affairs.Highlights: •Received 'Star Award' for job performance in helping building new sales vertical within Legal and Corporate Affairs group•Drove & managed projects related to advancing customer advocacy campaign, and measuring ROI

Managed sales forecasting, lead generation and all event logistics.