Cassandra Brown Email & Phone Number

Appleton, Wi, Us

I am responsible for driving local marketing strategies and programs that help Fleet Farm connect with our customers in a meaningful, locally-relevant way. This includes on-strategy local sponsorships, seminars/expos and store events. I also help transform our customer shopping experience with regionally targeted merchandising shops and in-store signage packages.I provide direction and coaching to the team and play a hands-on role in the creative development and easy execution of programs designed to deliver on our local marketing mission.

Appleton, Wi, Us

Support the analysis, development and implementation of marketing strategies to achieve profitable revenue growth within the industrial segment. I work closely with the Product Managers and Market Development Manger on developing and executing both upstream and downstream marketing and product management initiatives. Responsibilities included: Execute downstream marketing activities, which includes launching products, creating sales collateral and executing an overall content strategy for the segment.Collaborate in cross-Miller go-to-market efforts, such as trade show planning, product launches and social media best practices to ensure the brand is represented and balanced well among the other business units. Support upstream marketing activities, such as helping to create surveys, and customer interview questionnaires as part of the new product development process.Perform primary and secondary market research to define the segment to support the content plan via end user personas. Foster relationships with end users for voice of customer research, user generated content on social and articles to feature within the content plan.Review and update marketing infrastructure systems including database system, extranet, sales team communication tools and customer facing websites.Act as main contact for outside creative agency of record; responsible for project planning documents, editing support, and approvals.

De Pere, Wi, Us

Neenah, Wi, Us

Provided strategic ownership of the Customer Experience program for sites, along with offered guidance and support regarding marketing and branding improvements. Interacted closely with internal teams and customers during high-level site visits to provide timely, high quality service excellence. Responsibilities included: Led as first point of contact for all high level site visits, both in coordination prior to the visit as well as during the visit. Engaged with the site host to ensure all meeting material (agenda, presentation, tour messaging) are aligned. Identified opportunities from a strategic standpoint to enhance the visit experience and coordinated all tactical logistics.Became a knowledge expert in the customer tour planning and execution process. Coordinated tour logistics as well as identified improvements to tour routes and displays. Maintained tour materials and documentation. Became an expert in the Plexus Brand as it relates to marketing and communications. Worked closely with Branding and Marketing team members to develop new graphics, product messaging and presentation/tour collateral. Ensured brand compliance from all site personnel. Created and ensured a positive Customer Experience through execution of the Customer Experience Manual and partnership with the Customer Experience Leader and Site Management. Assisted training site personnel regarding compliance in all areas of customer service excellence roles and responsibilities. Provided mentoring and best practice coaching to other Customer Experience team members to identify and implement organizational best practices related to the Customer Experience initiative.

I consulted with leading charitable brands and Fortune 500 companies to create socially responsible marketing strategies that elevate the cause to a global stage. I executed programs for national non-profits to meet deadlines, stay on budget and manage workflow. I produced content and implemented campaigns, including digital, social and print. I have experience managing internal teams and external vendors.Examples include: Coordinated and cast the PSA, "What to Wear", with award winning director/producer Judd Apatow and celebrity Rob Riggle for Easter Seals Dixon Center’s award-winning PSA series. The release was strategically planned to coincide with Memorial Day as it uses humor to highlight the strengths of returning veterans while reinforcing the valuable contribution they make in America’s workforce. The goal is to change the conversations for veterans returning to the work place.Facilitated a relationship with Instagram celebrity, Fashion by Mayhem, to create an awareness campaign for the American Heart Association Go Red for Women. This included organizing travel, lodging, transportation and entertainment during New York Fashion Week. I also strategically planned her social posts throughout the week to ensure we were maximizing awareness of the cause. The goal was to partner with someone to extend the reach of American Heart Association. Wrote a branded PSA for the Alzheimer's Association with the Night Shift case for the Longest Day 2015. The goal was to drive awareness for this cause but also drive involvement in their event.

Created and presented lectures for Communication classesTutored communications students during class and outside of class to achieve their full potentialFacilitated communication between the professor and the students to drive class satisfaction

Organized all of the social events held on and off campusHeaded and planned all meetings throughout the yearRecruited more members for the club

Networked with local corporations in Wisconsin to create partnership opportunities Created and organized files to compile customer databaseMonitor progress in inner-city nutrition campaigns and provided a written assessment with recommendations to drive continuous improvement of the programAttended benefits for the California Endowment Corporation to observe healthcare industry Researched people, events and venues in the area to evaluate competition and find partnerships to work with

Appleton, Wi, Us

EDCi demonstrates proven excellence in strategic needs assessment, project management, design, installation, risk management, training, and post sales support-setting us apart from the competition and ensuring your business needs are met today and in the future.Responsibilities included: Assisted sales staff with powerpoint presentations and sales supportWorked with suppliers to track marketing fundsWorked with finance to track sales and marketing budgetsEvaluated current social media marketing programs and strategies to increase business awareness and leadsPresented a social media strategy based on Facebook, LinkedIn, Twitter, Google+ and blogCreated and implemented a strategy utilizing all of these different platforms Worked with HR to create a custom social media policy to fit the organizations needsLed monthly meetings to fine tune the strategy to achieve goalsTrained employee to take over the program and execute plan

Us

Worked to increase the local customer base of SERRV store front in the surrounding areasProvided education as to explain SERRV and its mission Researched, created and presented a social media campaign on how the desired behaviors can be achieved

Madison, Wisconsin, Us

Assessed Special Olympics based on their current organizational communication model Applied the models/structures from research to the organization as a wholePresented findings to help improve and praise this organizational function