Consumer sales performance marketing and e-commerce strategy - magazine subscriptions, memberships, beauty boxes, Hearst Holidays, and Marketplaces - via paid media channels (PPC, sponsored social media, display retargeting, native ads), SEO, conversion optimisation MVT, in-house channels, and awareness channels.

Managed digital marketing plans promoting magazines subscriptions - paid media, SEO, and in-house marketing channels.

Managed magazines subscriptions acquisitions activity on digital marketing channels:- SEM, SEO, CRO, display (prospecting and remarketing), abandoned basket, email marketing;- Reporting and analysis on performance, attribution model and last click sales via digital channels.- Forecasting and budgeting.

Responsibilities:- Devised and implemented the marketing plan for technology brands (TechRadar, TechRadar Pro and Jobs and Downloads boards).- Devised and implemented the traffic growth strategy to the company's new jobs board TechRadar Jobs – email marketing, display ads, social media and SEO - including the project to change brand identity and URL.- Managed social media campaigns on Twitter (using Twitter Lead Generation cards and scheduling marketing activity on other social media pages).- Managed email marketing and display ads campaigns - strategy, creative brief, image and html editing (Adestra).- Created and managed the plan to drive traffic to the company's new jobs board - TechRadar Jobs - including the project to change brand identity and URL.Achievements: - Managed the project to change the jobs board’s brand, from TechRadar Pro Jobs to TechRadar Jobs, enabling it to focus on a bigger audience – UK’s no.1 technology website.

Responsibilities:- Managed social media channels for Maxim Portugal brand - Facebook, Twitter, Google +, Youtube, Vimeo, Pinterest, Spotify.- Managed and planed strategy upgrades on Maxim Portugal's online presence - social network, website and digital magazine (e-paper). - Managed website ads – Doubleclick for Publishers (DFP)- Developed the digital marketing plan for Maxim Portugal. - Managed PPC campaigns on Facebook Ads and Google Adwords.- Managed the customer’s database - sweepstakes, enquiries and contests to collect and validate contacts.- Elaborated external communications for the brand – press releases, e-newsletters, e-mail marketing (AcyMailing).- Managed subscriptions campaigns (print and digital edition).- Worked in collaboration with sales team to define commercial offers to advertisers. - Elaborated performance reports of Maxim website and social media. - Elaborated reports and analysis of marketing actions (Excel formulas and pivot tables; Powerpoint presentations).Achievements: - Created the rules and parameters for the company’s external communication (B2C and media).- Launched Maxim social media channels (Facebook, Twitter, Youtube, Vimeo, Pinterest, Spotify).- Planned and launched Maxim.pt website in 8 months.- Launched Maxim Digital (e-paper).- Presented Maxim website to a group of 50 opinion leaders in media advertising area.- Planned and executed online marketing campaigns which led to an increase of traffic on the brand’s website and social media pages.- Increased the e-mail list from 0 to 10k valid and qualified emails in two years.

Responsibilities:- Editorial content optimization for web: developing Search Engine Optimization plans, website submission to engines and social networks, and study and improvement for keywords.- Wrote multimedia articles (technology, fashion, career, and culture texts and image editing)- Managed PPC campaigns (Google AdWords) and social media channels (Facebook and Twitter).Achievements: - Planned new functionalities and improvements on Activa.pt website (UX, comments, sharing, blogs and several web 2.0 tools) and new trends for editorial websites for a new website release.

Responsibilities:- Managed several website projects for the company’s magazine brands (Exame Informática - tech, Turbo - cars, Caras - social, Activa (former iWoman.pt) - women, FHM - men, Surf Portugal - surf, Exame - financial, Visão - newsmagazine, Expresso - newspaper, Autosport - sports and Blitz - music).- Worked on partnerships and sponsor negotiation for new services for the websites.- Managed code tags - to advertising servers (Company adserver and Google AdSense) and online statistics (for Google Analytics, Webtrends and Marktest - Netscope v1 and v2)- Planned the search engine optimization (SEO), UX strategy and PPC campaigns.- Did monthly performance reports for all the websites.- Managed PPC campaigns (Google AdWords)Achievements: - Worked in collaboration with IT, newsrooms, marketing and advertising teams to create the specification’s documents for several websites after researching the CMS users and advertising needs. - Planned and executed the SEO plans for different websites which led to a fast page rank increase after launch. - Lead CMS’s trainings (MS Scriptor Server) to groups of 15 trainees and elaborated their manuals.- Negotiated licensing for FHM.pt website (owned by Bauer, former Emap UK).

Responsibilities:- Managed the e-commerce website Assineja.pt and its promotions’ display.- Promotions and campaigns briefs to other teams.- Planned digital marketing segmented campaigns (email marketing, leads and display).- Elaborated monthly reports to analyse campaigns.Achievements: - Negotiated the implementation and product launch for digital editions (Visão newsmagazine, Exame Informática tech-magazine, Exame financial magazine, FHM and Stuff (first product of this kind in Portugal).- Worked in collaboration with IT suppliers to add news functionalities to the website’s new version.

- Supervised orders for magazine subscriptions, from the e-commerce website Assineja.pt.- Developed direct-marketing campaign briefings.- Processed online orders.- Gave assistance to the Direct-Marketing department.

- Managed the payments process (wire transfer, direct debit, AMEX and UNICRE files).- Developed automated processes to respond to correspondence (letters, faxes and e-mails).- Managed orders from Assineja.pt, the e-commerce website.

- Gave assistance to clients directly and by phone.- Processed new orders.- Worked on the customer communication, writing emails and letters to clients.