Charles Battle Email and Phone Number

Run Product for all B2C, B2B, AI and Data products at Ibotta, leading a team of over 50 employees spanning Product Management, Product Design, Research, and Product Analytics Led the team through the launch of the company’s key strategic bet and pivot over the next five years: a Rewards-as-a-Service platform that powers all item-level cash back rewards at Walmart, Instacart, Dollar General, Family Dollar, and other top retailersLed the team in preparing for the company’s IPO in April 2024, culminating in the most successful Tech IPO in Colorado history Own the company’s product strategy, identifying strategic initiatives with the Senior Leadership Team and then developing OKRs and product roadmaps that ladder up to those initiatives Implemented Product Operations at the company, building out a quarterly roadmap review and business impact report process to ensure alignment between Technology and senior leadership

Led Product for all consumer-facing products and platforms, including Rate.com, the Digital Mortgage application funnel, and the borrower logged-in portal Led Product for the loan officer point-of-sale platform, as well as GR’s lead management, CRM, and Contact Center-as-a-Service platformsStrengthened the Product and Product Design organization, growing it from 8 employees to over 25 in less than a yearEstablished a Web Analytics and Site Optimization center of excellence, implementing Adobe Analytics and Adobe Target and onboarding user research and validation tools

Head of Consumer Products, leading a team of product managers who oversee the Personal Loans, Business Loans, Banking, Investments, Credit Card, and Auto Loans product lines

Head of Consumer Products, leading a team of four product owners who oversee the Personal Loans, Business Loans, and Auto Loans product lines

Product owner for MyLendingTree, managing the design and development of new features aimed at helping customers understand and improve their financesImplemented a suite of new features that increased My LendingTree NPS from 24 to 40 and increased revenue per user by 59%Product owner for the LendingTree offer checkout experience, managing new feature development, testing, and optimization of the offer pages across all product verticalsImplemented a new page testing framework used to run multiple A/B and multivariate tests, resulting in a conversion increase of 70% in less than a year

Product owner for a portfolio of customer loyalty websites, including the Amex Card Benefit Center and the Amex Entertainment HubOversaw the strategy, vision and roadmap for the product portfolio, leading a team of product managers and reporting results to top executivesScrum/Agile evangelist that worked to transform software delivery at Amex and implement best-in-class product development and user-centric design practices

Product owner for Membership Rewards pay-with-points integrations with Uber, VeriFone, and other major merchants, which allow Card Members to redeem loyalty points at the point-of-saleProduct owner for the Xbox/Amex Sync project, launched in October 2012Worked closely with Amex and partner tech teams to write user stories, document user journeys, draft wireframes, and develop APIs to power new products and experiencesCreated and led a training program that focused on increasing Amex team knowledge of product development, UX, and programming best practices

Created and owned the business requirements and user journeys and managed UI/UX design and software/hardware development for TouchTunes Karaoke, a digital entertainment ecosystem installed in over 500 venues in the USCreated test scripts and managed the planning, execution, and reporting of alpha/beta testing for TouchTunes Karaoke and the Virtuo “smart” jukeboxLed a cross-functional team of 15 developers, QA resources, product designers, and mechanical engineers, reporting results to C-level executives

Managed the development of over 20 books, leading a cross-functional team of designers, copyeditors, and authorsNetworked and corresponded with literary agents and authors, facilitating the acquisition of new book projectsComposed and edited book jacket copy and marketing materials