- Developed video strategy for Giadzy’s and Giada’s social accounts, boosting follower growth by 40% and YouTube subscribers by 55% through the creation, testing, and optimization of over 30 new videos each month.- Doubled overall engagement rate through proactive community management and targeted social listening strategies. - Designed a comprehensive social media analytics dashboard to monitor KPIs, assess competitive benchmarks, and produce monthly reports on campaign and content performance.- Led the creation of visually compelling social content—including photos, videos, graphics, live streams, and written copy—while overseeing the monthly content calendar.- Oversaw the social media, production, and post-production teams, including videographers, photographers, editors, and graphic designers- Collaborated with cross-functional teams, including marketing, editorial, and product development, to align social media strategies with overall brand objectives.- Consistently evaluated industry trends, social media algorithms, and emerging platforms to identify new opportunities.

- Led a content strategy team of four to develop data-driven, cost-efficient, and scalable models that engaged diverse audiences across 30+ unique brand persona accounts- Managed channel growth from 500,000 to over 15 million followers by analyzing audiences, monitoring trends, and leveraging key platform features- Directed talent like Tia Mowry, Adrienne Houghton, Jeannie Mai, and Christina Milian on show launches and weekly episode promotions, resulting in 2x the views and engagement. - Oversaw the promotional strategy for live streams, delivering real-time solutions and feedback to talent and producers.- Cultivated relationships with partner managers at YouTube, Facebook, and Instagram to stay updated on platform changes, participate in beta tests, and share insights on original formats

- Oversaw the social content strategy and developed the editorial calendars.- Developed new shows and content for social channels within the food, DIY, and home space based on insights, trends, and target market research.- Worked with the brands on the strategy and execution of paid marketing campaigns.- Tracked and measured KPIs to analyze performance and optimize strategies.- Ensured the brand voice was maintained in all messaging and creative.

- Developed innovative social media campaigns for the Emmy® Award-winning series The Lizzie Bennet Diaries and Emma Approved to foster conversation and build communities- Created a variety of sales marketing materials, including presentations, one-sheets, media kits, case studies, and proposals- Coordinated a range of events, including fan events, red-carpet appearances, guest appearances, and media interviews.

- Created and executed digital advertising campaigns for brands. - Analyzed, reviewed, and reported on the effectiveness of brand campaigns to maximize results.- Managed online operations and social media strategy across Kin's owned platforms. - Maintained knowledge of key social media tools, best practices, and emerging trends.

- Developed social marketing strategies to increase brand awareness, engagement, and community growth across all company social accounts.- Managed daily activity on social media platforms, monitoring and responding to comments and messages in real-time.- Analyzed and reported on social engagement quality and content participation.

Performed store operations, including driving sales, customer service, retention, inventory control, merchandise presentation, and store communications.

- Created brand exposure using multi-channel marketing strategies, including social media, websites, mobile, print advertising, and in-person promotional events.