- Managing and producing content on social media platforms to ensure information and promotion delivered effectively- Conducting and preparing campaign shoot from moodboard- Engage and build networks with KOL aligned with the brand- Managing newsletter platforms with monthly campaign release- Develop well-crafted copy that's informational and align with the brand personality

- Creative direction for product and brand campaign- Overview and responsible for all visual design and branding identity- Supervise the design team's workflow, assign project workload, and monitor deadlines and budgets

- Managing the design team to develop a coherent collections for Pop-U.- Translating the concept from the creative director to a commercial market-right products.- Creating technical drawings and communicating with factory to realise the designs until produced goods within allocated time frame.- Handling and styling photoshoots and events in which the brand participates.

Product development for Lee, tops division (for men and ladies); from concept, design, textile and fabric, sample development to produced goods.

Create and design a woman collection based on the current trends and market demands. Manage production for every designs from samples to finished products.