Christine Nero

Christine Nero Email and Phone Number

Director of Marketing @ Frank
Fairfield, CT, US
Christine Nero's Location
Fairfield, Connecticut, United States, United States
Christine Nero's Contact Details

Christine Nero personal email

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Christine Nero phone numbers

About Christine Nero

Strategic, growth-oriented marketing professional with over 17 years of experience driving lead generation and brand awareness through digital and traditional marketing initiatives. Demonstrated success in developing and executing integrated marketing plans in deadline-driven environments. Excels as both a leader and team player exhibiting integrity, intellectual curiosity, and personal accountability. Skilled in Email Marketing and Automation, Demand Creation Waterfall Implementation and Performance Tracking, Website Management and Maintenance, Search Engine Optimization (SEO), Events Management, and more.

Christine Nero's Current Company Details
Frank

Frank

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Director of Marketing
Fairfield, CT, US
Christine Nero Work Experience Details
  • Frank
    Director Of Marketing
    Frank
    Fairfield, Ct, Us
  • Smartpath
    Director Of Marketing
    Smartpath Feb 2023 - Present
    Atlanta, Ga, Us
    SmartPath is the leading provider of comprehensive financial education solutions in the country. Its robust offering includes daily educational classes, one-on-one coaching, and digital tools that empower individuals on the journey to financial freedom. Founded in 2010 and supporting over 600,000 individuals, SmartPath delivers its financial education solutions in partnership with financial institutions, fintech companies, and employers nationwide. For more information, visit www.joinsmartpath.com.
  • Naturetrak | Enterprise Risk Management For Cannabis Banking
    Head Of Marketing
    Naturetrak | Enterprise Risk Management For Cannabis Banking Sep 2021 - Jul 2022
    Sacramento, California, Us
    NatureTrak is the leading compliance and risk management solution for financial institutions serving the cannabis industry. From inventory management to distribution logistics and digital transactions, NatureTrak solves the key issues facing cannabis businesses, the financial institutions that bank them, and the government regulators that oversee it all.
  • Rightcapital
    Senior Marketing Director
    Rightcapital May 2020 - Aug 2021
    RightCapital leverages technology to make wealth planning easier and more powerful for financial professionals and their clients. The results: greater efficiency, stronger client relationships, and significant business growth. Interactive, easy-to-use technology means less time creating financial plans and more time spent with clients. Clear, engaging visualization tools drive home the impact (and value) of the financial professional's retirement, insurance, and tax-planning recommendations. And a modular-based platform provides the ultimate in flexibility. RightCapital is the fastest-growing financial planning software company in the country. Its rapid innovations, class-leading features, and unbeatable value have revolutionized the financial planning experience and delivered the solutions that today's financial professionals demand. For more information, please visit www.rightcapital.com.
  • Foundation Source
    Director Of Marketing, Demand Generation
    Foundation Source Aug 2015 - May 2020
    Fairfield, Ct, Us
    Strategic planning and management of all demand generation efforts including digital marketing campaigns, events, email acquisition, direct mail, and social media. Collaborate with Sales Team to develop effective marketing campaigns that align with current sales objectives. Monitor and analyze marketing and sales activities and results against organizational goals with a strong focus on optimizing YOY performance KPIs. Manage and administer department budget. Management and oversight of company’s Marketing Automation Platform (Eloqua). Responsible for the creation and deployments of all automated nurture programs to key target markets and current clients. Accomplishments:• Team generated $1.3M (46%) of all net new revenue in 2019.• Completed Oracle Eloqua B2B Masters Certification.• Management of 7 direct reports (Marketing Operations Specialist, Marketing Coordinator, Data Steward, Inside Sales Team)
  • Foundation Source
    Senior Marketing Manager
    Foundation Source Oct 2010 - Aug 2015
    Fairfield, Ct, Us
    Designed and implement the first Demand Creation Waterfall process to track marketing lead generation through closed won business. Strategic planning and management of all national, regional, and internal events. Oversight of all marketing activities, including collateral development, advertising, direct mail, email, sales communications, and website development. Built and tested landing pages for the corporate website, pay-per-click initiatives, events, and direct mail campaigns. Ongoing management and coordination of the corporate webinar strategy. Developed and launched company's first social media strategy.Accomplishments:• Project managed corporate rebrand from concept inception through design, production, and launch.• Responsible for 71% of all new marketing sourced leads in 2014.
  • Foundation Source
    Marketing Manager
    Foundation Source Sep 2008 - Oct 2010
    Fairfield, Ct, Us
    Executed email and direct mail campaigns, tracked lead generation, and distributed qualified leads to the Sales Team. Coordinated and project managed company presence at all national and regional events, including but not limited to, securing venues, submitting payment and application information, facilitating invitation production, and tracking RSVPs. Production of all company collateral materials, including direct communication with and management of copywriters, designers, proofreaders, and printers. Administrator of the company's customer relationship management software (Salesforce). Managed outside SEO company and monitored all pay-per-click campaign results, as well as organic placement and site traffic. Implemented all necessary updates and changes to the corporate website.Accomplishments:• Researched and successfully implemented company's first Marketing Automation Platform.• Developed and launched the company's first email campaign to 19,481 contacts, generating a 9.4% click-through response.• Coordinated company presence at the 42nd Annual Heckerling Institute, resulting in 216 new leads and $91 million in pipeline opportunities.• Successfully obtained Masters of Business Administration degree while working full-time.
  • Foundation Source
    Marketing Coordinator
    Foundation Source Jun 2007 - Sep 2008
    Fairfield, Ct, Us
  • Avreafoster
    Advertising Support Specialist
    Avreafoster Dec 2005 - Mar 2007
    Dallas, Tx, Us
    Managed all front-desk responsibilities, including ordering supplies and tracking orders using Excel, updating company calendar for all employees, and updating the company's corporate contact database (Now Contact). Coordinated all corporate travel, including hotel reservations, airfare, dinner reservations, etc. Account Executive for company's philanthropic pro bono client.Accomplishments:• Launched first e-commerce website for pro bono client, which accounted for 20% of attendee registration to the 2006 Annual Star-Lit Literary Festival.• Negotiated American Airlines Platinum Membership for the CEO, Chairman, and Human Resource Manager at zero cost to the company.

Christine Nero Skills

Marketing Lead Generation Email Marketing Marketing Automation Salesforce.com Strategy Advertising Web Analytics Direct Mail Direct Marketing Management Eloqua Leadership Customer Relationship Management Project Management Seo Social Media Marketing Marketing Strategy Crm Marketing Event Planning Collateral Production Microsoft Office Microsoft Excel Microsoft Word Online Advertising Marketing Communications Powerpoint Funnelsource Gooddata Prezi Client Marketing Print Advertising Radio Advertising Outlook Private Foundations Team Building Demand Generation Html Html Emails Electronic Signatures

Christine Nero Education Details

  • University Of Massachusetts Amherst
    University Of Massachusetts Amherst
    Business Administration
  • Marist College
    Marist College
    Communications; Advertising Art & Design

Frequently Asked Questions about Christine Nero

What company does Christine Nero work for?

Christine Nero works for Frank

What is Christine Nero's role at the current company?

Christine Nero's current role is Director of Marketing.

What is Christine Nero's email address?

Christine Nero's email address is ch****@****rak.com

What is Christine Nero's direct phone number?

Christine Nero's direct phone number is +120331*****

What schools did Christine Nero attend?

Christine Nero attended University Of Massachusetts Amherst, Marist College.

What are some of Christine Nero's interests?

Christine Nero has interest in Animal Welfare, Disaster And Humanitarian Relief, Health.

What skills is Christine Nero known for?

Christine Nero has skills like Marketing, Lead Generation, Email Marketing, Marketing Automation, Salesforce.com, Strategy, Advertising, Web Analytics, Direct Mail, Direct Marketing, Management, Eloqua.

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