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Strategic, growth-oriented marketing professional with over 17 years of experience driving lead generation and brand awareness through digital and traditional marketing initiatives. Demonstrated success in developing and executing integrated marketing plans in deadline-driven environments. Excels as both a leader and team player exhibiting integrity, intellectual curiosity, and personal accountability. Skilled in Email Marketing and Automation, Demand Creation Waterfall Implementation and Performance Tracking, Website Management and Maintenance, Search Engine Optimization (SEO), Events Management, and more.
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Director Of MarketingFrankFairfield, Ct, Us -
Director Of MarketingSmartpath Feb 2023 - PresentAtlanta, Ga, UsSmartPath is the leading provider of comprehensive financial education solutions in the country. Its robust offering includes daily educational classes, one-on-one coaching, and digital tools that empower individuals on the journey to financial freedom. Founded in 2010 and supporting over 600,000 individuals, SmartPath delivers its financial education solutions in partnership with financial institutions, fintech companies, and employers nationwide. For more information, visit www.joinsmartpath.com. -
Head Of MarketingNaturetrak | Enterprise Risk Management For Cannabis Banking Sep 2021 - Jul 2022Sacramento, California, UsNatureTrak is the leading compliance and risk management solution for financial institutions serving the cannabis industry. From inventory management to distribution logistics and digital transactions, NatureTrak solves the key issues facing cannabis businesses, the financial institutions that bank them, and the government regulators that oversee it all. -
Senior Marketing DirectorRightcapital May 2020 - Aug 2021RightCapital leverages technology to make wealth planning easier and more powerful for financial professionals and their clients. The results: greater efficiency, stronger client relationships, and significant business growth. Interactive, easy-to-use technology means less time creating financial plans and more time spent with clients. Clear, engaging visualization tools drive home the impact (and value) of the financial professional's retirement, insurance, and tax-planning recommendations. And a modular-based platform provides the ultimate in flexibility. RightCapital is the fastest-growing financial planning software company in the country. Its rapid innovations, class-leading features, and unbeatable value have revolutionized the financial planning experience and delivered the solutions that today's financial professionals demand. For more information, please visit www.rightcapital.com.
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Director Of Marketing, Demand GenerationFoundation Source Aug 2015 - May 2020Fairfield, Ct, UsStrategic planning and management of all demand generation efforts including digital marketing campaigns, events, email acquisition, direct mail, and social media. Collaborate with Sales Team to develop effective marketing campaigns that align with current sales objectives. Monitor and analyze marketing and sales activities and results against organizational goals with a strong focus on optimizing YOY performance KPIs. Manage and administer department budget. Management and oversight of company’s Marketing Automation Platform (Eloqua). Responsible for the creation and deployments of all automated nurture programs to key target markets and current clients. Accomplishments:• Team generated $1.3M (46%) of all net new revenue in 2019.• Completed Oracle Eloqua B2B Masters Certification.• Management of 7 direct reports (Marketing Operations Specialist, Marketing Coordinator, Data Steward, Inside Sales Team) -
Senior Marketing ManagerFoundation Source Oct 2010 - Aug 2015Fairfield, Ct, UsDesigned and implement the first Demand Creation Waterfall process to track marketing lead generation through closed won business. Strategic planning and management of all national, regional, and internal events. Oversight of all marketing activities, including collateral development, advertising, direct mail, email, sales communications, and website development. Built and tested landing pages for the corporate website, pay-per-click initiatives, events, and direct mail campaigns. Ongoing management and coordination of the corporate webinar strategy. Developed and launched company's first social media strategy.Accomplishments:• Project managed corporate rebrand from concept inception through design, production, and launch.• Responsible for 71% of all new marketing sourced leads in 2014. -
Marketing ManagerFoundation Source Sep 2008 - Oct 2010Fairfield, Ct, UsExecuted email and direct mail campaigns, tracked lead generation, and distributed qualified leads to the Sales Team. Coordinated and project managed company presence at all national and regional events, including but not limited to, securing venues, submitting payment and application information, facilitating invitation production, and tracking RSVPs. Production of all company collateral materials, including direct communication with and management of copywriters, designers, proofreaders, and printers. Administrator of the company's customer relationship management software (Salesforce). Managed outside SEO company and monitored all pay-per-click campaign results, as well as organic placement and site traffic. Implemented all necessary updates and changes to the corporate website.Accomplishments:• Researched and successfully implemented company's first Marketing Automation Platform.• Developed and launched the company's first email campaign to 19,481 contacts, generating a 9.4% click-through response.• Coordinated company presence at the 42nd Annual Heckerling Institute, resulting in 216 new leads and $91 million in pipeline opportunities.• Successfully obtained Masters of Business Administration degree while working full-time. -
Marketing CoordinatorFoundation Source Jun 2007 - Sep 2008Fairfield, Ct, Us -
Advertising Support SpecialistAvreafoster Dec 2005 - Mar 2007Dallas, Tx, UsManaged all front-desk responsibilities, including ordering supplies and tracking orders using Excel, updating company calendar for all employees, and updating the company's corporate contact database (Now Contact). Coordinated all corporate travel, including hotel reservations, airfare, dinner reservations, etc. Account Executive for company's philanthropic pro bono client.Accomplishments:• Launched first e-commerce website for pro bono client, which accounted for 20% of attendee registration to the 2006 Annual Star-Lit Literary Festival.• Negotiated American Airlines Platinum Membership for the CEO, Chairman, and Human Resource Manager at zero cost to the company.
Christine Nero Skills
Christine Nero Education Details
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University Of Massachusetts AmherstBusiness Administration -
Marist CollegeCommunications; Advertising Art & Design
Frequently Asked Questions about Christine Nero
What company does Christine Nero work for?
Christine Nero works for Frank
What is Christine Nero's role at the current company?
Christine Nero's current role is Director of Marketing.
What is Christine Nero's email address?
Christine Nero's email address is ch****@****rak.com
What is Christine Nero's direct phone number?
Christine Nero's direct phone number is +120331*****
What schools did Christine Nero attend?
Christine Nero attended University Of Massachusetts Amherst, Marist College.
What are some of Christine Nero's interests?
Christine Nero has interest in Animal Welfare, Disaster And Humanitarian Relief, Health.
What skills is Christine Nero known for?
Christine Nero has skills like Marketing, Lead Generation, Email Marketing, Marketing Automation, Salesforce.com, Strategy, Advertising, Web Analytics, Direct Mail, Direct Marketing, Management, Eloqua.
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