Charlyn Macaraeg-Benitez, Mim Email & Phone Number

Makati, National Capital Region, Philippines

Manages the media marketing team who handles different marketing projects and oversees the online distribution of the company’s different publications globally.- Creates and manages different marketing projects run across the different regions. Tasks include PR & Communications, from announcing company changes to organizing comms to inform product subscription changes.- Handles different Email Marketing campaigns across the different regions in APAC, North America and the UK. Campaigns include the setting up email workflows and sending out subscription renewal notices.- Provides marketing support to the customer success and sales teams to help meet (B2B) client needs.- Puts together and/or analyzes internal reports to monitor success of the team’s marketing campaigns; and- Leads and oversees the creation of house ads

Makati, National Capital Region, Philippines

- Led a team of marketing coordinators who handle over 170 special reports/survey campaigns every year. - Handle all subscriptions marketing campaigns for 12 different magazines targeting different North American markets and the UK.

Makati, Philippines

Led all media marketing and product integration of HR and legal products, including Canadian Real Estate Wealth magazine(N. America & UK Regions)

Makati, Philippines

With offices in San Francisco and Makati - managed and led the marketing team in the Philippines, targeting the Filipino-American market residing in the United States. In charge of all branding and design-related projects of the company.- Coordinated and managed all marketing campaigns coming from HQ in San Francisco, USA;- Planned and implemented integrated marketing campaigns; Organized brainstorming sessions with the marketing team to formulate fresh, creative new ideas to attain awareness, to establish retention, and to attract sales leads;- Supervised the Advertising Specialist to help attract potential advertising partners (hotels, airlines, tourism organizations) and close advertising deals for Balitang America segments, Marketing collaterals sponsorships, and Integrated marketing campaigns sponsorships;- Planned and Scheduled all Email Marketing campaigns targeting both US and PH markets which resulted to an average of 16% Open Rate and 32% Click Rate, which are both significantly higher than the industry average;- Introduced marketing tools which have contributed to a higher efficiency rate of the marketing team;- Initiated rebranding, redesigned the company’s logo and led the application of the new branding across all platforms, all of which had been outdated for 40 years;- Designed personally all website landing pages for promos, giveaways, marketing and lead generation campaigns;- Directed all creative materials used for marketing campaigns including video-edits for the bi-weekly travel segments featuring partner hotels for TFC’s Balitang America in the United States; and- Responsible for reviewing and approving of all marketing content and collaterals, both web and print, for the company’s use online and for distribution across all 17 branches on the West Coast. Additional Responsibilities/Skills: Event organizing and hosting, Travel assistance and coordination, and Customer Care Consulting

Boston, Massachusetts

Part of a diverse Marketing Team; Led design projects, contributed ideas in developing marketing strategies and collaborates with the social media marketing team.- Contributed to the increase of website traffic by 200% and social media following by 100% in 3 months through the first and second rounds of the "IT Superhero" social media campaign; Designed the landing pages, social media images, and marketing collaterals for the campaign;- Supported Social Media & Content Marketing Teams by proof-reading and copy-editing before publishing on social media and by creating highly effective visual graphics for both digital and print use. - Designed Email Templates for Newsletters; designed and edited Case Study templates using Adobe Illustrator and Adobe InDesign respectively;- Was responsible for producing all the social media and blog post images while maintaining consistency with the Reduxio brand; created more than 300+images in total using Adobe Illustrator

Boston, Massachusetts

Part of a diverse Marketing Team; Lead design projects, contributed ideas in developing marketing strategies and collaborates with the social media marketing team.- Contributed to the success of acquiring qualified leads through the first round of the IT Superhero campaign by producing social media images and designing marketing collaterals; - Supported the Marketing team by creating highly effective visual graphics for both digital and print use.

Master'S Degree, International Marketing

Activities and Societies: Hult Entrepreneurship Club member, Women in Business Club member & Social Media Marketing Club member ► Part.

Bachelor Of Fine Arts (B.F.A.), Advertising Arts