Jennifer E. Smith Email & Phone Number

• Collaborate with senior leadership on the implementation and execution of new workflows and strategies• Manage the professional growth and development of direct reports while also supporting needs of the wider team• Program CNN’s core platforms and off-platform accounts, working closely with network partners to ensure video is presented in a manner that provides an optimal experience for the Digital audience• Analyze day-of data to gauge performance and identify trends, using historical insights to further guide editorial decisions• Commission, consult on, and approve a wide spectrum of content for core and off-platform use, generating millions of views

• Coordinated with senior producers to devise breaking news coverage strategies to best leverage team resources • Trained new staff on team workflows, network best practices and technical troubleshooting• Pitched, produced, and edited broadcast, affiliate, and original video content, crafting engaging headlines and thumbnails to engage viewers while upholding CNN’s rigorous editorial standards

• Wrote and produced packages as a dedicated producer for 𝘛𝘩𝘦 𝘓𝘦𝘢𝘥 𝘸𝘪𝘵𝘩 𝘑𝘢𝘬𝘦 𝘛𝘢𝘱𝘱𝘦𝘳 and 𝘛𝘩𝘦 𝘚𝘪𝘵𝘶𝘢𝘵𝘪𝘰𝘯 𝘙𝘰𝘰𝘮 𝘸𝘪𝘵𝘩 𝘞𝘰𝘭𝘧 𝘉𝘭𝘪𝘵𝘻𝘦𝘳

• Pitched, wrote, and produced videos for Digital original franchises (𝘌𝘹𝘱𝘭𝘢𝘪𝘯 𝘐𝘵 𝘵𝘰 𝘔𝘦 / 𝘊𝘕𝘕 𝘪𝘙𝘦𝘱𝘰𝘳𝘵 𝘐𝘯𝘵𝘦𝘳𝘷𝘪𝘦𝘸 / 𝘛𝘰𝘱 𝘛𝘪𝘱𝘴) and milestone anniversaries for major news events (September 11 attacks / Hurricane Katrina)

• Represented Image + Sound in the newsroom, serving as a liaison between the producer pool and network partners, managing production requests and delegating assignments to ensure projects were completed by deadline• Produced packages for CNN's domestic, international and primetime programming• Monitored live events and broadcast coverage to isolate newsworthy soundbites for standalone and package use

• Built rundowns and curated video and fullscreen graphic elements for breaking news and guest debate segments• Point of contact between control room, newsroom supervisors, and Media Ops personnel during breaking news• Coordinated with assignment desk and studio personnel to ensure guest live shots were executed smoothly

• Researched, located and organized scripted package elements for producers, correspondents and editors• Developed and maintained video library for CNN's Political Unit• Trained and supervised unit interns