Cindy White Photography is a one of Culpeper and Northern Virginia's most sought after newborn, baby, child and family photographers. Having photographed hundreds of babies, kids and families, Cindy's relaxed, personable and customized approach makes her a top choice for families when looking for pictures. Her goal for each and every session is to provide clients with beautiful portrait art to showcase throughout their homes.

* Lead and manage teams responsible for email, SMS, and onsite merchandising strategies for four Direct-to-Consumer (D2C) catalog and online retail brands.* Enhanced email automation programs, increasing email revenue by 25% in 3 years.* Launched and managed the SMS channel, providing $2M in incremental revenue.* Initiated the selection and implementation of a new AI-powered onsite search, merchandising, and recommendations tool, which increased efficiency by 25%, reduced zero search percentages by 95%, and increased add-to-cart rates by 2%.* Develop and execute strategies for the categorization of 20,000 products, ensuring optimal presentation and organization.* Collaborate across departments, including merchandising, product development, paid digital, photography, and creative, to align strategic seasonal sales objectives and customer needs.* Conduct e-commerce monthly executive and cross-departmental meetings to share business performance, key KPIs, and strategic insights.* Plan and manage e-commerce promotion strategy to drive business and customer retention.* Achieved statistically significant AB tests that would produce an additional $300K in annual onsite revenue.

* Propelled sales through targeted email campaigns across catalog, online, and retail channels.* Developed and planned strategic initiatives for more than eighty email campaigns monthly, spanning six brands.* Collaborated closely with all departments and key stakeholders to implement high-level strategies, ensuring alignment across the organization.* Directed and managed a team consisting of two production coordinators, graphic designers, copywriters, and product merchandisers, overseeing the seamless execution of email campaigns.* Achieved a 20% increase in email revenue within the initial two years.* Grew website email acquisition signups by 54% in year one.* Drove a 158% increase in mobile revenue generated through email campaigns, showcasing adaptability to evolving consumer trends and preferences.

* Manage and generate community interest via the internet into qualified sales traffic.* Coordinate with onsite New Home Consultants and Marketing team to insure a complete customer experience.* Generate community interest and branding through email and various social media campaigns Web 2.0.* Accomplishment: Over ten million dollars in sales during the first eleven months of employment.

* Manage approximately thirty-five million customized emails for both Staple® and Kraft®, domestic and international accounts, on a weekly basis.* Maintain detailed records to ensure accuracy on twenty-five plus email campaigns per week, across 3 international divisions.* Manage client projects, requests and expectations.* Product database maintenance, such as product entry, image editing and addition, URL modifications, copy accuracy and overall ensuring the integrity of the clients product data.* Construct email campaigns, to include: subject lines, URL tracking codes (Coremetrics), segmentation variables, applying appropriate email templates, integrating data elements, troubleshooting data issues related to the campaign, sending samples, reviewing samples for accuracy, and conduct assurance checks.* Communicate daily with client to prepare and execute campaigns on time and with accuracy.* Work with internal teams, manage deadlines and troubleshoot any issues to ensure delivery of email campaigns.

* Directly responsible for all incoming community inquiries, via phone, email and website and generating qualified traffic to sales offices.* Directly responsible for managing the development of community collateral including floorplans, siteplans, and digital renderings with architects and engineers.* Creation and maintenance of community inquiry database, realtor database, and personal homeowner database.* Worked directly with IT Department in creation of an online database and customer outreach system.* Directly responsible for website maintenance and accuracy.* Responsible for the set-up, maintenance, and tear-down of community sales centers including: trailers, model homes, landscaping, signage, utility connection, marketing materials, etc.

• Analysis and validation of daily patent and trademark image feeds.• Conduct research to determine patent and trademark data trends.• Development and maintenance of the database system used to store and retrieve all production records containing the image Tagged Image File Format (TIFF) files of the trademark and patent data.