• Masterminded a performance marketing strategy for Huts n Homes that consistently generated high-quality leads, driving their real estate business to new heights.• At AnyBodyCanBake, his ingenious blend of SEO tactics and engaging content writing bolstered their website users to an impressive 50K every month.• His marketing strategies were instrumental in catapulting Bakedemy into a multimillion-dollar business within three years.• At MappedSkills, he continues to lead, inspire, and create ground-breaking strategies, setting new standards in content marketing.

Bakedemy is an online e-learning platform that helps people create a sustainable home business

AnyBodyCanBake is a trusted learning platform that serves a worldwide community of food entrepreneurs.

Some of the significant assignments during this period include:• Managing the overall Operation and responsible for the profitability of the staffing services.• People Management, Coaching, Mentoring and hand holding a team of more than 60 employees.• Responsible for major ramp up of the BU, clients, processes, policies, procedures and SOPS.• Plan, budget, monitor and control processes and productivity improvement activities.• Develop and promote Best Recruiting Practices within the organization.• Develop measurable KRA’s to enhance team productivity. Managed performance on meritocracy. • Closely worked with AM’s and BDM’s to prioritize client requirements, manage gaps and expectation.• Work closely with BDM’s and Marketing teams to fill RFP and RFIs.• Responsible for building and perpetrating a highly professional, accountable and empowered work culture.• Manpower Management - Mentoring and motivating Team members. • Career pathing, building leadership, delegation of responsibilities and ownership and delivery.• Developed and initiated Fun at work activities, yearly Event and Training Calendar, Employee retention strategies and Team building activities. • Responsible for resource planning and allocation, hiring, induction of new hires, training and development (T&D). • Managed Reward & Recognition (R&R), Incentive programs and Performance appraisal.• Instrumental in transitioning the ATS from MaxHire to JobDiva.• Creating policies, standard operating procedures (SOPs), Weekly/monthly MIS and target setting.

• Continuous check on market pulse of the industry and competitive trends.• Monitoring key trends and pivoted future growth plan.• Leading the development and execution of the Company’s long-term strategy with a view to creating shareholder value.• Responsible for all day-to-day management decision and for implementing the Company’s long and short term plans. • Ensuring the Company is appropriately organized and staffed and to have authority to hire and terminate staff as necessary to achieve the approved strategy. • Ensure that expenditures of the Company are within the authorized annual budget.• Assess the principal risks of the Company and to ensure that these risks are being monitored and managed.• Ensure effective internal controls and management information systems are in place. • Developed complete plan of product development from user point.• Understood user need and converted them into technical specs for development.• Helped in developing the architecture and data dictionary.• Developed marketing and sales strategies for the Company.• Presented Company in various startup meets.

• Responsible for a gamut of HR functions including Talent Acquisition, Employee Engagement and Employee Relations, PMS, Business Operations, Compensation & Benefits, Policies and Manual, Training & Development, Facility & Vendor Management. • Established company US IT division from scratch and generated revenue of $13 M in 2 years’ time.• Managed entire process of hiring employees for US, applying their H1B, Continuous training of employees during the approval process, and settling them down in US during their project hunt. • Instituted hiring practice changes that reduced the turnaround time and improved quality of new hires. Trained managers in interviewing/selection process.• Identified training needs, tracked and updated the competency movement of the resources deployed. • Developed, monitored and prepared training calendar for new and existing employees as per feedback.• Rationalization of Compensation & Benefits as per market trends and company standards.• Instituted PMS System that helped improve employee morale, increased productivity and retain its top workers.• Implemented team building strategies and acted as a harmonizing influencer with clear communication that encouraged trust and co-operation among employees.• Communication and counselling was the central touch point for employees at all locations in projects and was instrumental in resolving issues / concerns• Handled India / Asia Pacific and H1B recruitment portfolio.• Actively involved in development of E-Recruitment software (An internal recruitment software).• Worked directly with various team including Development, Finance, Legal, Administration, Sales and Recruitment to meet business goals and timely delivery.• Drafted and vetted staffing contracts, MSA and SOW.• Handled entire gamut of Administration including negotiation, vendor, contract management, purchase and inventory management, security, building maintenance and general administration.

• Understanding the requirements from different BD and making strategies and hiring plans accordingly. • Worked extensively hiring at levels from Associates till Project Managers with expertise in Middle Management.• Recruitment, drafting advertisements, head hunting, walk-in interviews, Internet referrals and search firms.• Proactive headhunting, company mapping, sourcing, pipeline and extensive networking and relationship building.• Worked primarily on Technologies like Java, Dotnet, C++, PB, Progress, Lotus Notes, etc.• Took care of the Temporary staffing solutions.

• Looked after the recruitments in BPO / IT vertical.• Handled existing and developed new businesses.• Handled a team of 7 consultants.• Sourced candidates as per client requirement using job portals like Jobsahead, Naukri, Monsters and Times jobs.• Pre Screening.• Ranking, sorting, filtering and routing of resumes.• Job posting on different job portals.• Conducting walk-ins for various clients.

• Handled a Team of 12-15 agents in Voice based Technical Account.• Acted as a Single and first point of contact for the team members.• Responsible for Planning and Organizing skills, team building & training.• Conducted Team Huddles, handle employee concerns in the Team and ensure that Team is motivated. Perform Appraisals for Team Members/ Handle Disciplinary issues.• Co-Ordination with other departments (quality / Training) to improve team performance. Created and developed ad hoc team reports. Responsible for day-to-day Operational Performance.• Understood Service Level Agreement / abandonment rate / ASA / CSAT / FCR / TPR / AHT / Quality Scores etc. Supported and supervised the calling process to meet client expectations.• Monitored and tracked performance with respect to SLA's /Customer satisfaction & other Metrics and finding out the areas of improvement to improve the same.• Dealt with escalated issues complaints. Co-ordinated with designated HP resources for escalating process/ Technical issues• Monitored call performance and agent productivity, quality & benchmarking and providing all the operation reports to the Reporting Head.

• Joined as Trainee and was promoted to business developer • Dealt with Channel Sales Partner.• Managed Dealers and aggressive retiling in the market.• Arranged Campaign and road shows for brand promotion.• Lead a team of four executive of Marketing.• Improved market share of product segment.