Keith Croft Email & Phone Number

For nine years, Elite Football School has been Rhode Island’s premier non-contact youth football training program.Charged with oversight of Operations and Marketing functions of well-respected, education-based sports and motivation program. HIGHLIGHTS Guided school expansion, overseeing 75% profit margin increase in under four years; growing weekly attendance to 40+ Designed and launched school’s new website, Twitter page, and Facebook page Transformed company paradigm, shifting focus from exclusive sports training to motivation-based approach Successfully coached state champions, all state players, college players, and college scholarship recipients Cited by The Cranston Herald and The Warwick Beacon for business ingenuity and community leadership RESPONSIBILITIES Design and implement blueprint for program objectives Develop sales strategies to establish brand loyalty and favorably position organization in the community and beyond; implement marketing strategies for enhanced consumer awareness and revenue goal attainment Utilize social media such as Facebook, Twitter, YouTube, AdWords, and Google, as well as traditional channels including radio, billboard ads, and collateral print materials to achieve branding and advertising objectives Identify, hire, train, and supervise personnel to ensure program goals Perform comprehensive financial functions including payroll, A/P, A/R, registration fees, purchase orders, expense reporting, and establishing budgets Create Excel spreadsheets to document and record salaries, revenue, and funding allocations Identify and vet outside vendors and suppliers for procurement of equipment and secondary services and negotiate terms of contracts

The Cranston Public School System encompasses 25 schools in the greater Providence, Rhode Island region.HIGHLIGHTS Initiated “The Snack Shack,” fostering awareness of healthy eating and nutrition among students; assigned student organizers and procured inventory of nutritious snacks for purchase; honored by State of Rhode Island for positive student impact Designed and implemented After School Sports Program; marketed program to students and parents; taught specific sports and handled administrative tasks; gained positive feedback from students, teachers, administrators, and PTORESPONSIBILITIESEdgewood Highland Elementary School Prepare and instruct 14 different classes in Grades 1 through 6, with 10 to 25 students  Perform all duties associated with class preparation, instruction, and management at two elementary schools The Horton Program at John W. Horton School Instruct two special education classes for students with behavioral difficulty in Grades 1 through 6, with seven students Conduct Physical Education classes, implementing strategies to de-escalate negative behaviors and enhance cooperation

Charged with design, management, and oversight of award-winning sports program ranked #1 in the state. HIGHLIGHTS Turned around an underperforming program into the top program in the state, with seven Super Bowl appearances in the last eight years and five consecutive state championships since 2010  Designed a new model for training by initiating off-season and in-season strength and conditioning programs; also upgraded equipment and apparel inventory Established new leadership structure, assigning specific duties to assistant coaches for consistency and efficacy Promoted from Head Freshman Football Coach (2002 – 2006); also served as Assistant Varsity Coach (1997 – 2001) while attending college; coached two future NFL playersRESPONSIBILITIES Directed and supervised staff of 10 assistant coaches; hired additional personnel as needed Procured inventory for 80 athletes; identified, vetted, and hired suppliers/vendors; negotiated all terms of contracts; established procurement budget each year for upcoming season Conceived and directed winning game strategies; coached and coordinated special teams Monitored performance, academics, and integrity; led and motivated exemplary behavior on and off the field Collaborated with media outlets for coverage; planned and managed awards banquets and special events Developed calendar for pre-season, in-season, and post-season schedule, including practices, scrimmages, games, travel/bussing, strength and conditioning workouts, team-building dinners/events, and special appearances Ensured adherence to health and safety policies; partnered with health professionals to develop emergency protocol Addressed and resolved all team and/or program issues and conflicts

American Tents and More provides the delivery, set-up, and break down of tents or any other services/products for the ultimate social eventManaged oversight of operations, sales/marketing functions, finance, and talent management HIGHLIGHTS Revitalized underperforming business; increased net profits by over 50% in under three years; sold business at 60% greater valueRESPONSIBILITIES Established alliances with outside vendors/suppliers for inventory procurement, logistical/transportation assistance, and collateral marketing materials; negotiated all service contracts Provided quality customer service to clients, promoting repeat business and referrals; made recommendations for item rentals upon event theme and need; defined terms of sales contracts as well as delivery timelines and required conditions Hired and trained permanent staff; contracted additional staff for large parties and/or seasonal work Conceptualized initiatives for enhanced market presence; broadened inventory to include computers, electronics, and furniture Maintained finance function including invoicing, A/P, A/R, payroll, purchase orders, budget administration, salaries, and expense reports

Master'S Degree, Educational Leadership And Administration

Bachelor Of Science, Physical Education And Health