Windy Lawson Email & Phone Number

Florida, United States

St Petersburg, Florida, Us

Delivered $10.7 million in ticket sales revenue over a three-year period via strategic marketing campaigns. Expanded brand reach and profitability through consumer marketing programs and initiatives such as 52 Weeks to Win, Text 2 Win Front Row Upgrade, 3 For Me and FoodNow partnership. Exceeded annual sales goals by 18% over a three-year period at the Mahaffey Theater. Developed and implemented a comprehensive plan to honor the Mahaffey Theater’s 50th Anniversary, which generated more than $400,000 in earned media exposure.

Oversaw the sales, booking and marketing efforts for a four-venue complex: 10,000-seat coliseum, 5,000-seat arena, 2,400-seat theatre and 60,000-square-foot convention center.Hired, trained and led staff of six including three sales managers, two marketing professionals and one administrative assistant.Developed sales and marketing budgets and plans to accomplish facility goals. Developed goals and plans for securing bookings in the arena, theatre, convention center, hospitality area as well as sponsorship opportunities, partnerships and programs.Developed and oversaw the implementation of all event marketing campaigns, promotional activities and communication efforts.

Directed and implemented annual campaign and membership campaigns for fundraising arm of a 333-seat special events theater. Wrote and oversaw the design all collateral pieces for the fundraising arm of the Center, including brochures, press releases, web content and television PSAs.Responsible for $100,000 in revenue through sponsorship, event underwriting and cause-related marketing programs and projects.Managed all box office operations and employees.

Director of Marketing and Ticketing Managed marketing campaigns for arena special events, including concerts, family shows and major sporting events. Coordinated the creation of all advertising, signage, video and promotional pieces with our in-house advertising agency.Oversaw all arena communications efforts, including brochures, sales materials, event calendars, flyers, website, email newsletters, internal memos and press releases.Oversaw box office systems and procedures. This included building, auditing and settling shows; training new employees on the Paciolan system; communicating with UNLVtickets, event promoters, employees and other stakeholders.

Managed multi-million dollar marketing budget for the inaugural season of the Arena Football League's Las Vegas Gladiators. This included placing and overseeing all print, radio, television, direct mail and outdoor campaigns.Managed an annual marketing budget for the Thomas & Mack Center, Sam Boyd Stadium, Cox Pavilion and UNLVtickets. This included placing and overseeing all print, radio, television, direct mail and outdoor campaigns.Served as a liaison between the UNLV Athletics Marketing Department, UNLV Performing Arts Marketing Department and the Thomas & Mack Center's Marketing Department in placing all mutually beneficial advertising.