Since flinging myself off the corporate grind ledge {metaphorically, of course} in 2017, I’ve been on a journey to help other “leap and the wings will appear” badass women strengthen their wings. The wings always appear, but they are sometimes too damn small to let you soar gracefully to new heights.Rock Star Swagger + Numbers NerdI graduated from college with a fancy degree in public relations, which made getting bartending jobs so much easier, and ultimately followed a boy to Las Vegas.While the boy didn’t last, I put down the cocktail shaker and began a career in live event marketing at UNLV’s Thomas & Mack Center. Over the next 19 years, I promoted concerts and other live events for venues from Las Vegas to Florida.Throughout my career, I worked with the biggest musical artists, sports teams, and touring shows. It was pretty badass, I’m not going to lie. But it was also stressful as hell. Long hours, incredibly tight profit margins, big egos, small budgets, firm deadlines, a few shady people. After nearly two decades of working my way up the corporate ladder, I was ready to jump into Windy 2.0.So, I did.As an Entertainment CMO, Chief Marketing Officer, success is defined solely by the bottom line. Did we sell as many tickets as possible, using as little money as possible? Did we price the tickets correctly? Did we upsell effectively? Did the show make money?Your microbusiness is no different. It’s all about the bottom line. It’s all about making money, even if it’s not.I left my career because it didn’t set my soul on fire. Coaching female microbusiness owners on marketing, strategy, and productivity is what gets me excited.But, if I’m not effective at marketing my business, then I can’t pay my bills, and living in a van down by the river doesn’t light me up any more than going back to the corporate grind.The numbers matter, even when you’re not driven by money. Especially if you’re not driven by money.Truly understanding and implementing an effective marketing strategy is the key to success without The Hustle. Since 2017, it has been my honor and privilege to coach hundreds of female entrepreneurs on how to do just that.