Explore, identify and facilitate commercial and investment opportunities in hospitality and tourism.

Oversaw the company's operations at 20 tourist camp/resorts and lead the transformation of these entities into strategic business units that are directly responsible and accountable for their profitability, customer service and operations. A key member of the company's executive committee, which is a leading tourism and hospitality service provider in Namibia, he was responsible to drive sustainable growth at all resort operations and to secure the functionality of the business to provide a fair return on shareholder investment.

- Strategy, Business Planning, Organizational Effectiveness & Performance Management;- Marketing, networking and stakeholder relationship building.- Hospitality Management & Tourism Services- Project Management & Consulting Services

Reporting into the Africa Hub - Johannesburg responsible to grow shareholder value and deliver superior returns on employed investor capital; Lead, motivate and execute the long term growth strategy through medium and short term business plans delivered effectively; Support the executive team in the market place from the front setting goals and benchmarks, developing processes and people and tracking performance and sales against agreed targets;Guarantee continuous supply of world class products through the application of global manufacturing best practise and effective distribution services;People are our enduring advantage and whilst accountability is personal and clear we work and deliver in teams.

Reporting into the Southern Africa Head Office - Sandton he was responsible for business and financial performance, strategy development and execution aimed at delivering share growth and revenue targets;Continuously looking for growth and new business development opportunities he was involved in constant screening, evaluation & exploitation of demand stimulating market opportunities;

 New Business Development Business Process Analysis & Mapping Strategy Development, Organizational Design, Change Management Project Management, Tourism Projects Networking and Stakeholder relationship building

Working closely with the international brand team in London, United Kingdom, held marketing management responsibility for the main Diageo brand in South Africa - which brand ranked the 3rd largest in global terms for Diageo;Full strategic marketing responsibility including building brand equity, economic profit and volume - driven by an effective and sound portfolio of 360 degree advertising & promotional strategies; Development of focussed consumer communication and advertising grounded in sound and solid consumer insights in synergy with international strategy;Extensive international liaison and marketing project work with the London based international marketing team.

 Develop and implement effective brand marketing plans resulting in positive growth as measured in meeting Market Share, Commercial as well as Brand Equity consumer targets Develop brand strategies including brand essence and consumer positioning statements Tracking Advertising and Promotional effectiveness and develop effective Route to Market strategies Portfolio turnover: 1 105 million 9L cases

 As a member of the Gilbey Distillers and Vintners Business Planning and Analysis team to provide financial, commercial and strategic planning support to the marketing division. Specific tasks included value engineering exercises and tracking of AMP effectiveness.  Development of models to project different cost/volume/profit scenarios

- Focus on development of financial & commercial plans for satelite businesses in Namibia, Botswana, Swaziland & international export markets;- Business modelling and re-structuring interventions;- Negotiation of 3rd party sales and distribution agreements;- Collation, analysis, interpretation & presentation of management information.

- Professionally managing the financial and commercial function to ensure short and medium term objectives were achieved contributing to the company's growth and profitability:- Financial Management, Accounting, Internal Auditing, Statutory Reporting, Cost Accounting;- Financial Planning and Budgeting; Management Reporting- Corporate Governance