Cobus Heyl

Cobus Heyl Email and Phone Number

| Executive, Founder | Naspers, Audience Media, FIPP, Mx3, That Coalition | Made in Africa. Shaped by the World. Based in the UK. @ That Coalition
Cobus Heyl's Location
Brighton, England, United Kingdom, United Kingdom
Cobus Heyl's Contact Details
About Cobus Heyl

With That Coalition, I bring together trusted fractional collaborators to work on third-party conferences, including speaker programme production, pre- and post-event content, at-event off-stage video interviews, sales, marketing and branding, and logistics. It builds on the power of collective expertise without needing one-size-fits-all contracting. It includes services such as:• Event concept design, development and execution• Event psychology/behavioural science integration• Conference program design and management• Budget planning and management• Project management• Venue sourcing, logistics and add-on experiences• Marketing, branding and web development• Sales (attendee and sponsorships)• And moreCLIENT BENEFITS:Clients benefit from working with That Coalition in the following ways:• Flexible, Modular Service Model• Cost-Efficiencies• Specialist Expertise• Global Experience, Local Execution• Sector-Transferable Knowledge• Value Creation through the Full Event-Cycle• Access to Extensive International Networks• ROI-Focused SolutionsEXPERIENCE: Over the years, apart from owned-events, I have worked with third-party clients such as Chartbeat, Lineup Systems, and Tubular Labs in Europe and the US, Prospect in the UK, and industry bodies such as PRCA (Communications and Public Affairs) in the UK, MVFP (German Publishers Association) and the Association of Indian Media (AIM).With over 25 years of experience spanning media and technology sectors, I have a proven strategic and operational leadership track record that adds significant value to my conference development and production expertise. It includes:• Launching and scaling new businesses.• Leading diverse portfolios and teams across product, marketing, content, and business development.• Transforming conferences into profit centres through programme innovations and other activations, from pre- to post-event.• Developing multi-format event experiences that maximise audience, sponsor and organiser value.• Programming events in Europe, the US and Canada, Asia, the Middle East & Africa and Latin America.• Building global networks and developing strategic partnerships.My career spans executive roles, including corporate, not-for-profit, and venture-backed startup environments. Having managed P&Ls in emerging markets and established economies, I bring an entrepreneurial mindset that thrives in spotting industry trends and adapting to different business growth stages, cultures and contexts.GET IN TOUCH:DM me for more about the flexible That Coalition model.

Cobus Heyl's Current Company Details
That Coalition

That Coalition

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| Executive, Founder | Naspers, Audience Media, FIPP, Mx3, That Coalition | Made in Africa. Shaped by the World. Based in the UK.
Cobus Heyl Work Experience Details
  • That Coalition
    Founder
    That Coalition Nov 2024 - Present
    That Coalition provides flexible event-related and strategic services under an approach I frame as "Events-as-a-Service," using a "Coalition of Experts" to call upon for different business needs.Why Events-as-a-Service?The event sector is thriving, with a growing demand for meaningful connections and insights at meetups and targeted industry events. The "Events-as-a-Service" approach offers clients a dynamic, cost-effective way to design and deliver impactful gatherings.… Show more That Coalition provides flexible event-related and strategic services under an approach I frame as "Events-as-a-Service," using a "Coalition of Experts" to call upon for different business needs.Why Events-as-a-Service?The event sector is thriving, with a growing demand for meaningful connections and insights at meetups and targeted industry events. The "Events-as-a-Service" approach offers clients a dynamic, cost-effective way to design and deliver impactful gatherings. Why a coalition of experts?The world is so dynamic, even volatile, it places extreme demands on modern business. Engaging loose coalitions of experts offers a flexible model for project development. Clients choose what they need, with the flexibility to scale services up or down at different project stages. This adaptable approach ensures cost-effective delivery tailored to their needs, while tapping into a coalition with proven expertise to provide value.Clients benefit from working with That Coalition in the following ways:• Flexible, Modular Service Model• Cost-Efficiencies• Specialist Expertise• Global Experience, Local Execution• Sector-Transferable Knowledge• Value Creation through the Full Event-Cycle• Extensive International Networks• ROI-Focused SolutionsI provide the following services:• Event concept design, development and execution• Conference program design and management• Speaker acquisition and management• Budget planning and management• End-to-end project managementIn addition, I have selected coalition partners providing the following specialist service areas:• Event psychology and behavioural science integrations• Venue sourcing, logistics and add-on experiences• Marketing, branding and web development• Sales (attendee and sponsorships)• EventTech integrations• Pre-, at- and post-event editorial and promotional content• On-site management (direct or in-sourced, depending on the event location)DM me for more. Show less
  • Media Makers Meet - Mx3
    Co-Founder
    Media Makers Meet - Mx3 Dec 2021 - Nov 2024
    Global
    Media Makers Meet – Mx3 brings together leaders, innovators and mavericks in media and tech worldwide. Using our digital and in-person media platforms, we connect our community with rich industry insights and facilitate peer-to-peer interactions.We exist primarily for the indie creators, consumer and B2B media and information companies, and their tech and other service providers enabling them to engage well-defined communities around enthusiast and professional topics of interest.
  • Fipp - Connecting Global Media
    Chief Marketing And Content Officer
    Fipp - Connecting Global Media Jun 2013 - Nov 2021
    Global
    FIPP is the network for global media. A B2B organisation, members include some of the biggest media organisations around the world. FIPP offered events, research reports and day-to-day content. I was part of the executive team. Website: fipp.com. Social: @fippworld.
  • Nb-Uitgewers/Publishers
    Contributing Author
    Nb-Uitgewers/Publishers Jan 2020 - Dec 2020
    Brighton And Hove, England, United Kingdom
    I contributed to a book with a collection of 23 stories from twenty South African expat writers worldwide, published by NB Publishers in February 2023. The book title is "Vêr in die Wêreld" (loosely translated as "Far in the World"). Mine was a fictional tale, predominantly set in London.
  • Audience Media
    Business Development Director
    Audience Media Jun 2011 - May 2013
    United Kingdom | South Africa | Nigeria | Kenya
    A Barcelona-based SaaS media-tech provider, later acquired by Zinio/Naviga. Focused on go-to-market business development strategy for the UK and Africa in the startup and early growth phase. Left to join FIPP, which allowed me to remain in the UK (became a British citizen in late 2019).
  • Newcastle University Business School
    Career Sabbatical | Startup Advisor
    Newcastle University Business School Oct 2010 - Sep 2011
    Newcastle Upon Tyne, United Kingdom
    Self-funded career sabbatical, moving to the UK and completing an MSc in e-Business. || During Jun to Dec 2011, I also advised a Newcastle-based startup -- offering a data and rewards platform -- through to successful Round A funding.
  • Naspers Limited
    Director Mih Internet East Africa/Vp At Mih Internet Africa
    Naspers Limited Oct 2008 - Oct 2010
    Kenya And Nigeria As Core Markets In East And West Africa
    MIH Internet is a division of the Naspers group (naspers.com), a leading Internet, pay-TV and publishing company globally with market cap upwards of $50 billion. I was a member of the founding team of MIH Internet Africa and board member of MIH Internet East Africa, accountable for operations management, commercial development and potential M&A activity in East and West Africa. I lived and worked out of Nairobi, Kenya.
  • Naspers Limited
    Managing Director Eamd (Media24) & General Manager/President At Eam (Jv)
    Naspers Limited Nov 2004 - Oct 2008
    Kenya As Core Market And Tanzania Amd Uganda As Secondary Markets
    I was a member of the founding management team of both EAM and EAMD. I moved to Kenya to set up EAM in 2004, with EAMD following in 2006. I was accountable for all aspects of the EAM and EAMD business, including managing cross-border teams. EAM was a JV between Media24 (part of the Naspers group) and Nation Media Group in East Africa. EAMD was wholly owned by Media24. Reported to the EAM Board and was part of the EAMD board. I lived and worked out of Nairobi.
  • 24.Com
    Publisher/Business Manager
    24.Com Apr 1998 - Nov 2004
    South Africa
    I was part of the founding team. I successfully develop digital culture and teams, and several digital brands continuing to this day. I developed content products/services, revenue models (advertising, paid content, content syndication & affiliate e-commerce deals) etc. I successfully developed cross-platform content offerings including digital, paid-TV and print channels. I saw News24.com, the flagship site, break through 1 million users, the first SA site to do so, and won the Award for best… Show more I was part of the founding team. I successfully develop digital culture and teams, and several digital brands continuing to this day. I developed content products/services, revenue models (advertising, paid content, content syndication & affiliate e-commerce deals) etc. I successfully developed cross-platform content offerings including digital, paid-TV and print channels. I saw News24.com, the flagship site, break through 1 million users, the first SA site to do so, and won the Award for best performing digital unit in the group for 2003/4. Show less
  • Media24 (Pty) Ltd
    Journalist | Editor
    Media24 (Pty) Ltd Dec 1993 - Mar 1998
    Journalism and editorial management positions at daily newspapers and breaking news website.

Cobus Heyl Skills

Digital Media E Commerce Digital Marketing Start Ups Business Development Management Strategy Online Marketing Email Marketing Editing Marketing Strategy Marketing New Media Online Advertising Mobile Devices Social Media Marketing Content Management Writing Strategic Thinking Editorial Publishing Leadership Content Strategy Digital Strategy Cms Market Research Creative Direction Marketing Communications Social Media Strategic Planning Saas New Business Development Seo Business Strategy Social Networking Search Engine Optimization Product Development Conference Production

Cobus Heyl Education Details

Frequently Asked Questions about Cobus Heyl

What company does Cobus Heyl work for?

Cobus Heyl works for That Coalition

What is Cobus Heyl's role at the current company?

Cobus Heyl's current role is | Executive, Founder | Naspers, Audience Media, FIPP, Mx3, That Coalition | Made in Africa. Shaped by the World. Based in the UK..

What is Cobus Heyl's email address?

Cobus Heyl's email address is co****@****ail.com

What is Cobus Heyl's direct phone number?

Cobus Heyl's direct phone number is +4478056*****

What schools did Cobus Heyl attend?

Cobus Heyl attended University Of Oxford - Said Business School, Newcastle University, Stellenbosch University/universiteit Stellenbosch, Stellenbosch University/universiteit Stellenbosch, University Of Johannesburg, Various (Lifelong Learning).

What are some of Cobus Heyl's interests?

Cobus Heyl has interest in Economic Empowerment, Education, Environment, Poverty Alleviation, Science And Technology, Human Rights, Animal Welfare.

What skills is Cobus Heyl known for?

Cobus Heyl has skills like Digital Media, E Commerce, Digital Marketing, Start Ups, Business Development, Management, Strategy, Online Marketing, Email Marketing, Editing, Marketing Strategy, Marketing.

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