Coby Deckard Email & Phone Number

Dallas, Tx, Us

 Orchestrated payroll, budget, and asset protection goals within Event Services department.o Analyzed operational obligations to identify prime staffing numbers on a monthly and weekly basis. o Contributed to Event Management division exceeding a $90 million goal in total catering revenue in 2019.o Achieved brand leading 89.4% Event Satisfaction Survey (ESS) score in 2019 based on 330 surveys.  Applied Lean/Six Sigma process management theories through implementation of efficiency standards in labor, service, and storage management. o Maximized financial performance while exceeding both guest and employee satisfaction goals. Sustained development of a $9,000,000 renovation plan to modernize the convention center’s décor and equipment in over 1,000,000 square feet of meeting and exhibition space. o Pursued price quotes and initiated the process of purchasing up-to-date equipment to replace all meeting room tables, chairs, stages, etc.o Identified opportunities for cosmetic improvement in registration areas and meeting rooms.  Established cloud-based diagram design program with 200+ meeting spaces and individual meeting room set-up diagrams for seating configurations in all ballrooms and breakout rooms.o Created customer-facing platform to allow clients to design personalized diagrams for their assigned meeting space.o Pre-built over 1,000 meeting room sets for easy reference and editing by hotel planning and sales teams. Provided support and guidance in onboarding, staffing, budgeting, forecasting, strategic planning, and expense control to new director-level colleagues within the Event Management division.

• Served as primary contact for 18 groups per year with 300-9,000 attendees and revenues up to $3 million per group.• Coordinated all aspects of hotel service in planning phase by identifying client needs and confirming event details with over 30 departments.• Crafted personalized menus for catering budgets up to $500,000 by collaborating with clients, banquet staff and culinary department.

• Ensured flawless onsite execution of conventions and events for an average of 1500 groups per year. o Maximized hotel preparation by addressing group history and hot buttons with key departments. o Addressed all client concerns immediately to resolve problems and ensure successful service recovery. • Managed recruitment, development and career planning of Event Experience Manager team with focus on developing leaders who are able to move to key departments of the hotel. Over 50% of team members over a 5-year span were promoted within the resort. • Maintained integrity of Event Experience Manager program as a cornerstone piece of the Gaylord experience for meeting planner clients. This ensured that Event Experience Managers were empowered to maintain direct contact with all resort departments to complete client requests at all properties across the brand.

• Monitored daily performance of the Conference Set-up staff. Leadership duties included: training, assigning, evaluating, coaching, disciplining and terminating employees. • Inspected function room setups to ensure accuracy and cleanliness to ensure accurate room sets and service delivery.

• Served as primary onsite liaison for meeting planner clients and funneled all requests to operational departments to drive event service scores and increase customer satisfaction. • Maintained program knowledge by attending planning meetings, conference calls, reviewing group resumes and banquet event orders prior to group arrival. Partnered with conference planning team to ensure issues were identified and resolved.

• Managed and fulfilled guest requests in regards to rooming, dining, and convention center needs provided by the hotel.

Iowa City, Iowa, Us

• Developed game day and season long marketing strategies for volleyball, women’s basketball, and softball. o Volleyball attendance increased 59% and Softball attendance increased 22% due to improved promotions.• Managed game day football program sales. o Managed staff of 20 people who sold up to 8,000 programs on campus at each home football game.

Master Of Sports Administration, Sports Administration And Marketing

Bachelor Of Arts (B.A.), Advertising