Cole’s Ag specializes in full-service marketing and issues management for agri-businesses and associations.With a small team of dedicated marketing professionals, Cole’s Ag has delivered strategic communications campaigns and digital media content that caters to the unique needs of Western Canada’s diverse agricultural industry.

Arming the Canadian agriculture industry with accurate, high-quality, and impactful images to tell our story to the world.

• Managed all aspects of Alberta Barley’s communications and events portfolio, including providing support to the Barley Council of Canada, Grain Growers of Canada and Canadian Agri-Food Trade Alliance• Created www.albertabarley.com, a one-stop shop of information for Alberta’s barley farmers• Handled all aspects of media relations; including drafting and dissemination of press releases, media training for board of directors, and liaising with local and national media• Supervised… Show more • Managed all aspects of Alberta Barley’s communications and events portfolio, including providing support to the Barley Council of Canada, Grain Growers of Canada and Canadian Agri-Food Trade Alliance• Created www.albertabarley.com, a one-stop shop of information for Alberta’s barley farmers• Handled all aspects of media relations; including drafting and dissemination of press releases, media training for board of directors, and liaising with local and national media• Supervised and mentored a staff of three communications professionals• Coordinated and provided communications support for several federal government lobbying initiatives, including Bill C-30: The Fair Rail for Grain Farmers Act; and Bill C- 18: The Agricultural Growth Act• Initiated a workshop called the “Ag Communicators Summit,” which featured all agricultural communications staff throughout the province discussing a coordinated campaign around environmental sustainability in agriculture• Participated in the Alberta Farmed Animal Health and Welfare steering committee and developed a funding proposal for a provincial communications strategy around the importance of sustainable practices in agriculture Show less

• Developed plain language communications content designed to educate and inform stakeholders about transmission projects in their area• Provided creative input and direction for media strategies in project communications• Worked as the lead advisor for regional and customer projects within my designated service territory (Edmonton and Northern Alberta)• Spearheaded strategic communications plans for every new transmission project that were mindful of the goals and risks unique to… Show more • Developed plain language communications content designed to educate and inform stakeholders about transmission projects in their area• Provided creative input and direction for media strategies in project communications• Worked as the lead advisor for regional and customer projects within my designated service territory (Edmonton and Northern Alberta)• Spearheaded strategic communications plans for every new transmission project that were mindful of the goals and risks unique to the area• Assisted the executive team by creating research and reference materials for presentations to provincial regulators• Supported the corporate social responsibility (CSR) team with the United Way “Days of Caring” campaign, and birds of prey rescue initiatives • Solely managed AltaLink’s educational campaign around substation safety and the importance of combating copper wire theft Show less

• Worked as the beat writer for the local major sports franchises• Created the Western Wheel’s social media platform• Advocated for specific causes through in-depth features, specifically concussions in sport and fair treatment towards minor sports officials• Boosted advertising revenue with business profiles and features for special sections

• Conducted interviews, wrote up to 10 stories per week from briefs to features, and was responsible for shooting all photos for the sports section• Worked as the beat writer for the major franchises within Yorkton, including the Western Major Baseball Cardinals and Saskatchewan Junior Hockey League Terriers• Developed a weekly column entitled Cole’s Notes which generated positive feedback from local readers

• Provided on–site support for the Singapore Human Capital Summit; included assisting with media access to specific speakers and monitoring coverage of the event for the client• Assisted with a variety of CSR files, ranging from events that provided assistance and advice for working mothers to the ‘Hopenhagen’ climate change convention• Composed content and managed our CSR communications (press kits and key messages) for a Ugandan public health agency client