As the Creative Director for a leading Muslim prayer outfit (telekung), I am responsible for visually representing our company's identity not only from a brand perspective but also from a marketing, advertising, and communications perspective. It's a very consumer-facing job that involves developing high-level concepts for design projects that span a variety of markets and departments. It also involves working with internal and external consumers, presenting designs, and understanding consumer needs. Most of the time I work with our in-house creative agency, which consists of the best talent of designers, production managers, art directors, and amazing copywriters.- Lead creative sessions for project launches - Manage multiple projects from concept to completion.- Work with the marketing team to develop new ideas for company branding, advertising campaigns, and marketing communications.- Assess trends and keep abreast of the latest marketing techniques.- Develop creative programs and design concepts that meet the company's business objectives and advance our brand strategy.- Set the creative direction for the full range of ATL, BTL, online, events and activation efforts.- Design brand standards and create procedures to ensure all products are on-brand.- Lead brainstorming meetings and creative sessions.