Coco Goh Email & Phone Number

Singapore

Singapore

Paris, Fr

Paris, Fr

Blackfriars, London, Gb

Blackfriars, London, Gb

At TRESemmé, we know having great hair is just the beginning in giving women the confidence to conquer the world. Because when you look your best, you’re empowered to strive and achieve your best. In driving large scale growth for this premium hair care brand across 6 markets in SEA, everyday, I’m dedicated and driven to empower modern women with the right hair products and tools for them to explore and express their own style so together, we can lead the way in life, and in style. This is done via 3 key pillars: 1. Strategy Development: Unearthing new portfolio opportunities in high-growth channels (eCommerce, H&B) and developing best practice A+ content and search-optimised guidelines. Supported in the development of a 5year long-term growth plan to double the size of the SEA business with clarity on key levers to drive. 2. Product Development: Successfully led multiple projects from idea-generation to launch with cross-functional teams, to deliver winning product innovations that are designed to answer consumers’ needs and demands and wins with trade customers. 3. Purpose-led, Digital-fit 360 Campaign Development: Translating ideas and concepts into reality and deliver meaningful impact to drive long-term brand equity. Created campaigns with Creative agencies that can be flexed for 360 touchpoint including digital and instore POSM materials.

New York, Ny, Us

Blackfriars, London, Gb

Since 1967, CloseUp has been the brand that celebrates how thrilling closeness between two people can be. The brand has been committed to re-inventing itself to find ways to advocate that, by developing purposeful campaigns that makes an impact and by oral care products that helps people do that. In the short 3 months, I was part of: 1. White Space Development: Successfully supported in the Brand’s expansion to new markets (i.e China, Russia) and into new product formats (i.e Mouthwash) 2. New Launches: Co-led a pilot digital campaign in Brazil and supported a launch in Vietnam for our new premium product platform, and achieved market share targets in just 3 months of launch 3. Brand Community: Boosted our global brand community efforts to drive closeness within the team, worldwide, aligned with the Brand’s purpose.

Paris, Fr

As the number one cosmetic brand in the world, made available in over 120 countries, Maybelline has always been that iconic-yet-accessible brand to many beauty enthusiasts (myself included) worldwide. Over the years, it has been able to transform and deliver cutting-edge innovations that is on-trend to deliver effortless cosmetics to EVERY women. I’m proud to have been in the regional team to do so via managing the different face,eye and lip launches that goes into SEA, curating digital content for the best seller FitMe franchise and proposing new future-fit strategy for the lip category that contributes potentially 30% more incremental turnover in 3-5 years.

Singapore, Singapore , Sg

Worked in a Tech Startup that provides Software as a Service for Human Resource functions and went hands-on with various aspects of the business that includes: 1. Pitching products and services to clients and successfully clinching multiple deals 2. Identify potential markets through intensive market research and understanding the industry 3. Analyze and develop effective recommendations to improve the existing client management workflow system and eventually implementing the proposed recommendations

Singapore, Singapore, Sg

Co-organized an International Symposium event that hosted students and professors from top universities worldwide that include having to: 1. Source for partnerships with external partner organizations and maintaining good relationships 2. Managing the online platforms to establish larger outreach 3. Oversee the planning and the organization of the event

Bachelor Of Business, Marketing

Education record