Coco Griffiths Email & Phone Number

Geelong, Victoria, Australia

Geelong, Victoria, Australia

Geelong, Australia

Senior Communications Advisor within WorkSafe Victoria’s External Affairs division, working with executive directors and program sponsors to formulate and develop the strategic communications plans to drive behavioural change around the illegal dumping of dangerous goods. A collaborative approach and excellent stakeholder management delivered new partnerships with government agencies, including Environmental Protection Agency and the Victorian Department of Home Affairs.// WorkSafe’s first Dangerous Goods behavioural change strategy, delivering reduced risk to Victorian workers and the community// WorkSafe’s first cross-promotional communications partnership with the EPA, increasing the impact of the strategy // WorkSafe’s first communications partnership with Dept. of Home Affairs (Settlement and Language Services), opening a new pathway to deliver key messages to target CALD community cohorts

Geelong, Victoria, Australia

WorkSafe Victoria is the state’s health and safety regulator and manages Victoria’s workers' compensation scheme. Senior Project Manager within WorkSafe Victoria’s CRM Implementation Program with responsibility for the delivery of the Implementation External Stakeholder Engagement Framework and the Licensing Digital Channels Working Group which resulted in industry co-design opportunities and positive outcomes for an improved digital licence design and improved relationships with critical industry stakeholders, such as the CFMEU.// External Stakeholder Framework, delivering risk reduction and consultation/co-design opportunities // CRM Impact and Customer Support Model, delivering opportunities to improve service delivery // Digital Licence Redesign Project, delivering a pathway toward increased digital adoption

Geelong, Australia

GRLC provides library services to residents and visitors across the Geelong region on behalf of four member councils. GRLC consists of 16 library branches, 130,000+ members and 5,000+ annual events, including a national literary festival. // Manage communications and engagement strategies to support organisational change and growth.// Prioritise and manage multiple change communication plans at enterprise and project level, whilst also coordinating the overarching marketing communications strategy.// Manage executive stakeholders, sponsors and board members to facilitate strategic communications that aligned with organisational success. // Manage the internal and external communications of multiple concurrent projects and channels.// Foster positive relationships with a diverse range of internal and external stakeholders to maximise organisational opportunities.

Geelong, Australia

Highlight: Responsible for managing the award-winning entry for the coveted 2016International Federation of Library Associations and Institutions Public Library of the YearAward. See: www.abc.net.au/news/2016-07-08/geelong-library-nominated-for-internationalaward/7580740

Geelong, Australia

Registered Training Organisation delivering 40+ qualifications from Certificate III to Advanced Diploma. // Develop, deliver and report on the organisational marketing strategy and communication plan to drive adoption, utilisation and maximise organisational success. // Maintain strong, positive relationships with internal and external stakeholders, including media, government/regulatory bodies and suppliers. // Manage, monitor and report on all marketing activity and associated budgets, including digital and media buying strategy and negotiation.Highlight: Managing the successful delivery of an organisational relocation and rebranding project. This involved supporting and leading the implementation of strategies and action plans, to influence and facilitate business change communications across projects, processes and people. The uplift in location, along with the rebrand strategy resulted in 35% increased brand awareness, 18% increased sales revenue and 10% cost efficiency savings.

Geelong, Australia

B2B wholesale importer/exporter, Asia-Pacific region, 5 brands, $40M+ revenue// Led organisational intranet and website redevelopment project in 2011.// Led an organisational communications process audit and transformation which deliverednew policy and procedures, including an organisational content strategy and brand styleguide.// Developed and managed the organisation marketing activities, advertising and industryevents, including an annual international industry conference.Highlight: Delivered a new organisational website and content strategy enabling thebusiness to increase the annual editorial coverage by more than 400% in home decoratormedia that contributed to a record increase in annual sales growth.

Sydney, Australia

Boutique marketing communications agency, 40+ global & national client base // Plan and manage delivery of multiple concurrent behavioural change communications campaigns for a range of clients, including: Avaya, Batlow Apples, Church Resources, Cisco, Greenpeace, Insurance Australia Group, John Holland Group, Scouts Australia, Siebel, Standards Australia, Symantec, Thomson Reuters and University of NSW. // Provide specialist advice and lead stakeholder engagement with on initiatives to increase value and reduce risk for client campaigns, and also regarding the management of brand, customer trust and reputational risk.// Lead high-performing teams on specific projects, along with the digital communications team who performed digital services at an enterprise-wide level and as part of multi-channel campaigns. Highlight: Greenpeace’s most successful (by the value of donations and subscription growth) digital campaign at that time. The team consisted of many speciality areas (client, vendors, internal and external stakeholders) to create a digital behaviour-change campaign that was innovative and exceeded all client objectives.

Melbourne, Australia

Full-service production & talent agency, high-end international and nationaladvertising agency client base// Planned and managed complex, high-budget, multiple concurrent photographic and TVCshoots for major advertising campaigns.// Engaged with a wide variety of stakeholders, including advertising agencies, mediaagencies, photographers, insurance agencies, councils, and a diverse range of specialitysuppliers etc.// Led a team, in order to complete projects, within specific timeframes and budgets tofulfil client objectives.Highlight: Successfully delivering a high-end TVC shoot for the automotive brand ‘Lexus’on the Bolte Bridge in Melbourne at night. It involved arrangements for the exclusive use ofthe bridge in a given timeframe, insurance, permits, cast and crew, as well as receiving theproduct, clients and talent, including an A-list celebrity brand ambassador from overseas.Most stakeholders did not speak English.

Melbourne, Australia

Melbourne, Australia

Postgraduate Certificate, Change Management

Certificate, Change Management

Postgraduate Diploma, Communication

Diploma, Marketing

Project Management

Bachelor Of Applied Science (B.A.Sc.), Lanscape Architecture

Bachelor Of Applied Science (B.A.Sc.), Landscape Architecture

University exchange program