Director, Ecommerce
CurrentAfter the acquisition of Christie Cookie Co. by Rich Products, was hired to continue as head of Direct to Consumer for Christie Cookie, as well as develop and grow new Ecommerce businesses for Rich Products- Researched the market and opportunity for selling food products direct to restaurants, bypassing food distribution companies.- Convinced the executive team of the opportunity and envisioned online execution of sales and distribution model, introducing Rich’s products to new markets and increasing accessibility of limited time offerings- Headed Happy Orchard, a 2021 acquisition of Rich’s, which targets the meal kit industry. Upon acquisition and CEO resignation, led the remaining 75-person team and hired new team members to align around strategy, planning, operations, and sales. Guided team through integration within Rich’s- In 2024, increased responsibility to lead all Ecommerce Marketing initiatives, including retail media networks and marketplaces. Responsible for over $100M in Ecommerce sales for Rich Products.