Coco Leung Email & Phone Number

Hong Kong

Hong Kong Sar

Established in 2002, ANYTIME FITNESS is a prominent US brand that boasts the highest number of fitness clubs globally. With a remarkable presence in over 30 countries/regions across all 7 continents, it serves over 5 million members. Its membership allows access to all clubs in Hong Kong and over 5,500 global clubs located in US, Australia, UK, Canada, Japan, Taiwan, Singapore, and other countries. - Conducting market research and analysis to develop marketing plans and strategies.- Developing and implementing branding strategies to enhance the visibility and recognition of the Anytime Fitness brand.- Collaborating with an agency to produce high-quality brand assets such as photos and videos.- Managing the social media presence by working with an agency to create engaging content.- Developing and overseeing digital marketing efforts including Google Ads and Meta through a performance marketing agency.- Managing a PR agency to work with press and KOLs, generating media and social media exposure.Planning and executing advertising campaigns with key visuals and messaging to promote the brand and its offerings.- Establishing partnerships with relevant businesses and organizations to expand the brand's reach.- Providing support to clubs by ensuring the availability of brand materials and offering guidance.- Setting and tracking KPIs, as well as preparing reports to evaluate marketing performance and inform strategic decision-making.

Hong Kong Sar

Double Chefs Market is an e-commerce platform that offers a wide range of exceptional yakiniku, yakimono, and hot pot dishes. The focus is on quality, craftsmanship, and meticulous preparation, which transforms customers into head chefs with easy recipes and techniques to prepare and present the dishes themselves. With precise cuts, authentic sauces, and singular soup bases, customers can enjoy hassle-free, high-quality dining at supermarket prices. Double Chefs Market also provides rare and special portions of high-quality meat, thoughtfully prepared and paired with secret sauces and soup bases. It's a unique and delightful food experience that brings high-quality restaurant dining to your home.- Led the marketing function and oversaw eCommerce, B2B and B2C marketing- Developed and implemented comprehensive marketing strategies to drive sales and businessgrowth, including online and offline marketing initiatives- Planned and managed marketing budgets and expenses to maximize ROI and ensuredcost-effectiveness for campaigns and promotions- Conducted market research and analysis to identify trends, customer preferences, and competition,and used the insights to inform marketing plans and strategies- Developed comprehensive branding campaigns to increase brand awareness- Collaborated with PR agency to coordinate with KOL and media to promote products and services,resulting in increased brand visibility and customer engagement- Led digital marketing efforts in conjunction with media agency, including SEM, SEO, and socialmedia marketing to drive online traffic and enhance consumer engagement, resulting in increasedbrand awareness and customer acquisition- Developed email marketing campaigns, including newsletters, promotional emails, and triggeredemails, resulting in improved customer retention and increased repeat purchases- Built and managed high-performing marketing and operation teams, providing supervision,mentorship, and development opportunities

香港特別行政區

Le Creuset is a multinational premium cookware brand that is known for its high-quality, colorful enameled cast iron cookware, which has become an iconic symbol of French culinary culture. Over the years, Le Creuset has expanded its product line to include stainless steel cookware, stoneware, bakeware, and kitchen accessories, all of which are designed to meet the needs of home cooks and professional chefs alike. With a focus on craftsmanship, innovation, and timeless design, Le Creuset has established itself as a leading global brand in the cookware industry.- Led the marketing team in developing and implementing differentiated marketing communications strategies that helped promote the company brand image and achieve business goals- Developed and implemented integrated marketing campaigns, from ATL to BTL activities to ensure the effective launch of each special campaign- Developed and maintained positive relationships with media, editors, KOLs, and celebrities to increase PR exposure and brand coverage through creating news angles, preparing press releases, organizing media events, arranging product loans, and handling media enquiries in a professional manner- Led and managed the marketing team and PR agency in planning, developing, and executing successful events i.e. Grand Opening that aligned with brand building and product launch objectives, maximizing exposure and engagement with target audiences- Created visual and thematic assets for product launches, coordinating with stakeholders to develop a creative vision, overseeing the production of assets such as photos and videos, and sharing assets with the South East Asia subsidiaries to ensure effective promotion and marketing of each launch- Developed and implemented social media and advertising content creation and implementation, liaising with external partners for content, layout design, photo and video production- Compiled reports to track and evaluate the effectiveness of ROI

Hong Kong Sar

Miele is a German manufacturer of high-end domestic appliances and commercial equipment. The company was founded in 1899 and has since become synonymous with quality, durability, and innovative design. Miele's product line includes a wide range of appliances, including washing machines, dryers, dishwashers, refrigerators, ovens, cooktops, vacuum cleaners, and coffee machines. Known for their sleek, modern designs and cutting-edge technology, Miele appliances are highly regarded by consumers and industry professionals alike. Miele has established itself as a leading global brand in the home appliance industry.- Developed brand building campaigns to increase brand awareness- Created a comprehensive marketing plan for all cooking appliances to achieve sales goals- Worked closely with Sales and Product teams to develop both ATL and BTL promotional activities- Collaborated with authorized kitchen partners and chain stores to develop effective salespromotions- Led and managed the PR agency to plan, develop, and execute successful events that aligned withbrand building and product launch objectives- Collaborated closely with the PR agency to handle media and KOLs requests and inquiries in aprofessional manner, ensuring timely and accurate responses that aligned with brand messagingand values, while increasing positive media coverage and brand awareness- Planned and executed e-marketing campaigns, including social media promotions, to increaseproduct awareness and drive sales- Designed cooking appliance training materials for related departments to enhance productknowledge and sales skills

Hong Kong, Hong Kong Sar

Seibu Hong Kong was one of the most prestigious retail destinations in Hong Kong, offering an extensive range of fashion, beauty, and lifestyle products from around the world. With a strong commitment to quality, innovation, and customer service, Seibu Hong Kong has become a trusted brand in the retail and industry in Hong Kong.- Coordinated ATL and BTL promotional activities- Liaised with PR agencies and vendors for projects and events execution- Assisted in developing CRM program- Developed and implemented e-marketing campaigns i.e. mini site and social media- Worked closely with Retail Operations, Buying and Visual Merchandising teamDuring my time at Seibu Hong Kong, I had the opportunity to work in American Eagle Outfitters, a global fashion brand, and was responsible for planning and executing the launching campaign for their shop in Hong Kong.- Executed the launching campaign- Dealt with various artists and artists management companies- Supported the media enquiries and media tour

Master Of Science - Ms, Marketing

Bachelor'S Degree, Industrial Engineering And Engineering Management, First Hon