Coco Yang Email & Phone Number

中国 上海市

IMC and PR head, The Greater China, Logitech Lead Integrated Marketing Communication, PR strategies, digital content to support the near goal of Logitch GCN, to become an innovative pull model marketing organization. Driving consumer demand upgrade, expand multi-categories to more audience as well as build up new consumption scenarios.  INTEGRATION and ORGANIZATION is the key mission of Ms. Yang’s career in Logitech underfast-growing external environment and complicated internal… Show more IMC and PR head, The Greater China, Logitech Lead Integrated Marketing Communication, PR strategies, digital content to support the near goal of Logitch GCN, to become an innovative pull model marketing organization. Driving consumer demand upgrade, expand multi-categories to more audience as well as build up new consumption scenarios.  INTEGRATION and ORGANIZATION is the key mission of Ms. Yang’s career in Logitech underfast-growing external environment and complicated internal organization sturcture. With the team, Coco is leading and working closely with regional/domestics cross teams to strengthen consumer awareness for Logitech, multi-audience solution marketing capability and establish effective and efficient processes. Striving for innovation and success, keeping changing upon changing enviroment. Ms. Yang is rewarded as Best New Employee of the Year 2023, the Best Employee of FY22Q3, FY23Q3 of Logitech GCN. Show less

中国 上海市 静安区

Shanghai City, China

Mobile industry - (2019.3 - today) Big project lead and key partner of OPPO, providing multi-campaign planning services, leadership of account management including day-to-day client service activity, media relations and strategic guidance and counsel to clients that will assist clients in meeting their different business objectives. Cultivate a professional reputation and continually prospect new opportunities to ensure the business growth. Lead and motivate the team to provide excellent… Show more Mobile industry - (2019.3 - today) Big project lead and key partner of OPPO, providing multi-campaign planning services, leadership of account management including day-to-day client service activity, media relations and strategic guidance and counsel to clients that will assist clients in meeting their different business objectives. Cultivate a professional reputation and continually prospect new opportunities to ensure the business growth. Lead and motivate the team to provide excellent service.-(2018.4 - 2018.7) Total account lead of vivo x FIFA World Cup communication Campaign.-(2016.6 - 2016.8）Project lead of Samsung 2016 Rio Olympic communication campaign, including crossover with Anta. Fashion industry-(2020.6 - today) Client experience lead of Bicester Village Shanghai and Suzhou, providing wechat account, RED account, KOL/KOC community management and campaign communication services to raise brand’s social image on social media platforms. Lead account, design, creative, KOL and digital team to introduce retail brand product items, seasonal styling and in-village experience in a creative way in meeting their weekly retail objectives and conversions. Sport industry - (2016.9 - 2017.9) Client lead of Nike Running, supporting Nike Comms team to develop comms strategies per their global/regional brand brief at a seasonable basis, and developed creative engagement programs to China market. Completed 10+ small to huge scale communication events including Shanghai Marathon, global athlete China tour, celebrity/media/KOL/consumer engagement. Established and maintained solid media and social influencer relationships in fashion, trends, lifestyle and performance fields. Cross function collaboration with Nike’s creative, production and event department. Travel lifestyle- (2018) Account lead of Airbnb, providing strategic IMC planning and overall project management. Show less

Shanghai City, China

B2C communication manager of Edelman Shanghai's biggest consumer client - Almond Board of California (FMCG)

5 years PR experience in healthcare industry specializing in food & nutrition, medicine, medical device, pharmacies and household client.Project leader for accounts including Ocean Spray ITG (American food brand), Dettol (brand under international purchaser ReckittBenckiser), Master Kong (food), Pfizer and Abbvie (medicine brand) etc.