Has more than 12+ years of extensive experience in branding/marcom/PR specializing in 3C, sport, fashion & lifestyle, FMCG and healthcare fields. Now, IMC and PR head of Logitech Greater China focusing on brand’s new marketing transformation. Previously, played a key role as account director at global PR agency with 8-10 90s 00s subordinates. Can think strategically and creatively to find full-funnel solutions for different brands/products. Ms. Yang’s adaptability and versatility have won recognition from several significant local and international brands in career path, such as Logitech, OPPO, vivo, Samsung, ALDI, Nike Running, Descente, Airbnb, Haggen Dazs, Bicester Shopping Village, Almond Board California, Pfizer, Abbvie etc. A slash and lifestyle person. Playing a key role as a brand director of a GEN-Z girl community with a fashion blogger, to girls support girls.
Listed skills include Media Relations, Public Relations, Corporate Communications, Marketing Communications, and 9 others.