Cocoa Chen Email & Phone Number

Tianjin, China

. Assists the Director of Sales & Marketing in the development of Public Relations and Promotion plans and in budget preparation . Represents and promotes the hotel by maintaining constant contact with the media, local community, the customer base and Starwood offices . Supervisors the Public Relations department to ensure all daily tasks are completed in a timely fashion . To protect the correct image and positioning of the hotel and Brand by meeting corporate standards in all collateral and advertising material . To develop and follow through in public relations activities and be responsible for the production of promotional materials, press kits and arrange press and media coverage . Manage all online marketing initiatives for the Hotel including those relevant to F&B, Rooms and PR . Leading Marketing Meeting for monthly promotion

Tianjin, China

- Manage online tactical marketing initiatives for the hotel. Plan and execute marketing campaigns at a property level, enabling more customized and need based marketing. - Key responsibility is to drive marketing solutions that will improve performance for the various branded websites, online channels and 3rd parties the team represents, individual properties’ overall Revenue Per Available Room (RevPar) index and other key financial and customer metrics. - --- Working close with the Area Field Marketing Manager in your region to ensure strategies are aligned with the region.

. Manage all Online marketing initiatives for the Hotel including those relevant to F&B, Rooms and PR . Consultation on search marketing (SEM and SEO) with DOSM and AFM . Online web pages that promote the properties, and special offers tied in with the destination or with the specific brand . Destination sites for those markets considered to be major travel destinations . Oversee Email and direct mail campaigns, using Starwood channels, including Guest Communication and Eat, Drink & More. . Work with and maximize opportunities for the Hotel in the Starwood Preferred Guest (SPG) and other Starwood online marketing channels . Partner ship marketing opportunities that drive business online . Create and maintain a year round strategic plan including a calendar of promotions . Maintain social media sites ensuring all pages and entries adhere to the Starwood social media policy . Monitor online travel blogs and take appropriate action