Digital Marketing Coordinator
Current• Project manager for Guess USA launches - overseeing ticketing, deadlines, and site merchandising • Curate paid social media advertising strategy for all paid prospecting ads – IG/FB, Tik Tok, YT• Prospecting ads on average generate a 40% higher CTR than benchmark• Lead for in-house paid social initiatives – create analysis and best practices post-ads• Applied learnings from past campaigns and increased engagement by 62%• Asset management – liaison for essential teams and distribute assets to key stakeholders • Align international marketing efforts to global brand image