Agency of Record for AllProvide Pet Food. Creative Services, Marketing, Strategy and Communication. Responsible for rebranding, PR, communication channels: B2B and B2C experience, e-commerce, retail shopper marketing, digital content and experience, collateral, educational literature, and social media across multiple platforms.

CCO, founder of multidisciplinary boutique agency specializing in pet food industry, regenerative agriculture, raw nutrition education, environmental and sustainable initiatives, retail advertising, merchandising, shopper marketing, full development and disciplines of marketing and branding. Pet food industry expert. Hires and directs FT/PT contractors, high-performing talent and adaptive teams with clear goals to ensure team success. Expects and requires innovation, business technology, and improved work efficiency. Recognized in successful comprehensive national and global media campaigns, merchandising and brand identity implementations. Designs and leads creative and marketing with successful launches, business and sales growth, awareness, securing company and product confidence, enhancing the value of the customer experience, and reaching desired markets. • Proven business growth, generate positive ROI, success and profitability• Highly strategic creative storyteller, innovative conceptual thinker and problem solver• Leads with research analysis, forecasting, insight, tactical intelligence, strategic content and design• Respectful collaborative adaptation to company and brand culture• Focus on environmental/sustainable methodology and practices• Exhibits excellent judgment • Conceptualizes, creates, manages brands from planning, leadership buy-in, program development, and roll-out completion• Energizes and nurtures strong team and client relationships, shapes voice/vision for creative and ROI• Shapes client engagements with motivating and influential communication skills • Successfully manages and leads cross-functional teams in close collaboration• Assembles contractors, teams, vendor selection, shapes departments, establishes traffic, process and development, supervising change in management, direction, and assuring cohesive reinforcement• Drives creative vision and goal-oriented integrated communication programs, media and public relations

• Partnered/collaborated closely with owners, operated as key communication figure in agriculture with Amish farming communities• Created and launched high-end, organic sustainable raw pet food products/brand into national retail market • Responsible for cleanfood movement initiatives in creative and marketing operations, sustainable strategies, eco-packaging, merchandising, food and industry research, campaigns, full development of health/nutrition literature implemented within 3 months • Executed brand and merchandising roll-out into 45 states, 300+ independent retailers within 12 months • Generated significant revenue within first quarter of launch with successful brand voice, speaking engagements, and media awareness • Forecasted to produce $1.5M+ in profit annually, set goals and forged opportunities in the market • Led public relations, created content and managed media platforms, branded veterinarian spokesperson • Launch of all communication channels: B2B/B2C, website, digital content and experience, collateral, and social media campaigns• Directed 12 person deployment: art directors, designers, writers, production, web developer, photographer, filmmaker, marketing, brand spokesperson, sales and account management

• Founded in 2009, was responsible for creating/launching company’s first brand into market in 2018• Developed new business, partnerships, customers, expanded national store initiatives, generated record sales • Generated 60% incremental growth by reaching markets with consumer education, product line expansions, media growth• Achieved rapid expansion of business into independent & chain retailers in 49 states with 18 distributors• Collaborated closely with owners: VP of Operations and Chief Development Officer • Led day-to-day operations, assembled managed teams/projects/programs, developed internal co depts• Managed/directed 10-20 person teams, contractors, & partnerships providing schedules, budgets, management of creative process• Oversaw 668 jobs: wrote/produced all books (diet protocols, product health guides), numerous articles, created product, brand, and education literature• Provided 27 job disciplines, 16 contractor job positions • Directed creative marketing initiatives for U.S: retail, distribution, consumers, vet practices• Launched B2B, managing a variety of brand-building services across a range of media, leading & integrating work for partnerships• Cultivated sustainability strategies: brand authenticity, unprecedented transparency in farming methods, responsible sourcing, manufacturing processes, and humane/environmental partnerships• Biodegradable recyclable packaging revamp & integration, media campaigns, promotions, collateral, website, blog, podcasts, company portal, email newsletters, and eCommerce• Led grassroots marketing tactics, branded spokespersons, managed influencers• Created/managed digital content and storytelling, social media engagement, advertising • Spear-headed educational forums for consumers/retailers; launched an executive veterinarian program, nutritional out-reach programs, and agricultural/sourcing education • Built brand credibility, reputation, secured company and product confidence

• Translated complex consumer, business and market insights into strategies for business objectives across product portfolios for Rubbermaid, and influenced senior management executives for a variety of brands• Designed, directed and launched The Home Depot holiday store 10 window city block installation in Manhattan’s Times Square, successfully captivating attention over competing visual noise, driving traffic in-store, and significantly increasing sales • Created large retail environments showcasing Calphalon brand within Bed Bath & Beyond, and Graco within Baby’s R Us. Integrated shopper behavior, visual merchandising solutions, signage and innovative in-store redesign solving visual engagement, increase in foot-traffic patterns, and generating rise in sales revenue. • Researched, forecasted, and initiated emerging trends for new product development, designing innovative merchandising solutions and packaging for multiple Rubbermaid brands• Led conceptual and strategic in-store reinvention, redesign, visual merchandising and communication for AT&T stores nationwide• Conceptualized and directed national creative campaign for launch of Clear (airport security systems)• Created in-store end cap designs, shelf merchandising and signage for Fuze Iced Tea in EU

• Designed and launched Target Canada, English, French and dual language circulars—first in market• Led photo/art direction for Walmart Canada dual language brand food packaging • Innovated series of Mountain Dew promotional pop up POS signage for Winter X-Games • Created packaging line for Bacardi flavored rums, Castillo. Winning design labels were selected over a roster of 13 agencies, and 104 designers. Products were launched in test markets in 2005. • Partnered with Nimblefish web developers to create user-experience industry-specific wireframe designs. Industry template campaigns include automotive, travel, retail, healthcare, etc. Development of wireframes for PURL personal websites and direct mail. • Illustrated and designed cards for UNICEF

• Led cross-functional creative teams of internal resources and consultants, close collaboration with global creative director• Designed and led revamp of brand/product global initiatives for more than 200 products, sold in more than 12,000 stores in 40 countries, producing monthly catalogs, $250 million in net revenue, valued company at $1 billion• Conducted consumer and target research, identified customers, reviewed product and sales audits, researched fashion, trends demographic and competitor analysis, forecasting, photography, design and executed strategic planning • First to introduce and launch inclusivity and diversity for the company in order to embrace diverse bodies and ethnicities • Led client branding sessions to identify and target new market opportunities resulting in development and launch of specialized bridal line catalog—first in market• Explored new retail initiatives with package designs, labels, and store merchandising to simplify the consumer selection process, developed utilizing simple multi-tiered informational tactics that reinforced the brand and heightened exposure• Successfully resolved consumer confusion and significantly reduced product returns through innovative merchandising solutions, and clearly defining product features, attributes and identification. Executed on all brand extensions and channels. • Selected models, directed photo shoots for print and digital, redesigned all retail catalogs and executed brand templates• Led team of designers/writers to update brand guidelines and company’s repositioning in the marketplace• Partnered closely with internal PR to develop promotional materials to highlight Spanx’s founder Sarah Blakely for specific marketing events, social media and editorials• Developed Spanx’s first standalone retail location and contributed to store opening in the international terminal at Hartsfield-Jackson Atlanta International Airport

• Created campaigns, marketing and advertising design and strategies for major healthcare clients and hospitals. Featured outdoor advertising, radio and TV broadcast.• Led and guided core creative team and external resources.Creative direction for accounts: Saint Joseph’s Hospital, University Health Care System, Fairview Hospital, St. Vincent’s Hospital, Marietta Dermatology Associates, Kennestone Hospital, St. Dominic’s Hospital

• Directed, supervised and designed creative content and production of national marketing communication materials for sales channels and corporate initiatives: national campaigns, POS/POP, visual merchandising fixtures, in-store materials, print and signage, B2C/B2B collateral, and direct marketing for wireless and wire line retail channels • Managed high volume of creative and reinforced brand integrity and consistency for internal and external creative process overseeing 10 creative agencies’ work under strict and aggressive deadlines • Provided creative direction and managed transitions on 2 corporate rebrands, 2 brand repositionings, maintained brand integrity and creative consistency throughout rebranding process with agency partners and national authorized retailers• Worked closely with internal teams on strategy development of field marketing materials and customization, delivered strategic vision of projects• Established solid relationships with electronics manufacturers during creation of targeted promotional materials ensuring vendor branding needs were met within the AT&T visual guidelines• Designed and managed print marketing materials under secrecy and stringent security requirements of Apple to launch first iPhone into market

• Spearheaded design and art direction for the wholesale prom season which was adapted into the retail sector. A $6 million profit was attributed directly to the newly designed campaign.• Creation of the strategic vision for national fashion brand campaigns—featuring the latest prom styles and collections. • Redesigned and refreshed the retail style guide, in-store materials, POP/POS, direct mail with a rollout of full-page fashion magazine ads to increase market awareness and desire.

Pepsi, Visa, GGP malls locations and participating retailers such as: Banana Republic, Gymboree, Ann Taylor• Designed, photo directed and creatively lead teams throughout the entire development process resulting in the implementation of award-winning campaigns and national promotions.• Responsible for increased foot traffic by 51% with new campaign launch in L.A. for Northridge Mall.• Directed and implemented creative elements for numerous branding and sales opportunities that reposition/re-branded retail malls, retailers and corporate campaign programs for consumer marketing. In addition, was lead on retail sight audits—gaining targeted infor mation to enhance creative on a more localized level. Creative campaigns were successfully launched that greatly increased consumer sales, interest and foot traffic at malls. • Led comprehensive campaigns for large scale mall locations. Major touch-points that were created, to spike consumer interest, were: Broadcast/radio spots, billboard advertising, targeting print advertising (newspaper and direct-mail). Interior way finding signage, complete with campaign tieback as well as integrated tie-in with participating retailers.• Created a nationwide promotional ad campaign for Pepsi that won Best of Show - MAXI Award for “Rock the Mall” Campaign Art Direction and Consumer Marketing. • Work was frequently featured in Retail Ad World Magazine as Best of Show and landed the cover on its November issue.

• Package design and development of full product lines, concept, illustration and production of creative elements.• Through trend research, development of packaging designs, product lines and trend lines were produced for Target. This also included merchandising plan-o-grams and merchandising strategies.• Art direction, graphic production, styling and set production ofphotoshoots for catalogs.• Created strategies for traditional season and new business markets as well as ads for national and corporate publications/various collateral.• Design and coordination of trade shows, and in-store signage for Sears.

As a vendor, worked closely with Target Marketing in applying trends to product and development and coordinating planograms 2 years in advance for Target in-store.