Yao Lu Email & Phone Number

Shanghai

Shanghai Maogia is a company focusing on private domain (APP/Mini-program/Community) services, with main businesses including strategic consulting, project operation consulting, and supply chain services.Main Projects1. Daily Healthcare Products (Shanghai) Co., Ltd. E-commerce Project Consultant : Responsible for the overall online business, including the online App product, product line organization, and user operation. Redesigned the user flow and product design of the App according to the characteristics of direct sales, designed product modules, and different product brand lines to avoid price conflicts between online and offline sales while ensuring the interests of distributors. Utilized the internet to improve customer acquisition and conversion efficiency, expanding brand influence. Designed the overall link from online brand from public domain to private domain, guiding traffic to offline sales activities, helping the company overcome traditional direct sales bottlenecks. Achieved a monthly sales growth rate of over 30%, and a single event transaction volume increase of over 100%.2. Beauty Private Domain Supply Chain Management Consultant: Transitioned from the private domain of branded sports shoes in 2014 to beauty, luxury goods, and multi-brand apparel and accessories, covering all categories. From an initial 30 groups to 300, establishing a self-operated private domain supply chain system, effectively solving the problem of unstable inventory for duty-free purchasing products and the inability to form repeat purchases. establishing a complete private domain operation SOP through WeChat Moments, communities, and 1v1 private messaging, segmenting user purchasing behaviors, matching self-operated products, and building a high-quality SKU product system from 0 to 3000. Achieved annual sales exceeding 100 million, with self-operated brand product sales accounting for 30%, and an average gross profit margin of 30%.

Built the NetEase Pusher platform product system and operation system from scratch (0 to 1). Improved the platform's product operation system, achieving the goal of enhancing the NetEase Yanxuan brand reputation and online GMV through social operation methods.Main Responsibilities:1. Formulation of Rules and Processes: Developed rules and processes related to platform products based on the characteristics of Yanxuan's target audience and the attributes of products on the NetEase Pusher App to ensure efficient and orderly daily work. This includes rules and processes for channel BD, product selection, product listing, defining and creating hit products, product grading rules, and standards, among others.2. Formulation and Supervision of Product Marketing Plans and Processes: Developed Pusher-side strategies, annual marketing plans, event plans, and hit product marketing plans according to the annual marketing rhythm and operational strategies. Supervised the implementation process of these plans, made targeted adjustments based on real-time data during activities, and handled on-site emergencies.3. Market Analysis and Data Compilation: Collected and organized industry-related data, competitor business data, referenced the market environment, and proposed self-operated product plans suitable for the Pusher platform.4. Sales Management: Broke down KPIs, managed target KPIs based on annual sales milestones and product arrangements.

Hangzhou

mainly responsible for four product lines: personal care, hair care, health food, and household products. For Products：1. Analyzed user needs and category trends, referenced competitor data, and developed differentiated brand development plans.2. Based on the product, clarified the brand positioning and product launch time, found suppliers, conducted product development testing, and promoted project execution to ensure that new products were completed according to the project plan.3. Supervised and managed the progress of various development tasks such as packaging, content, and product filing during the new product development process, solving temporary emergencies.4. Controlled product development costs to ensure profitability, regularly followed up on online products, and improved product quality.For Markets:1. Developed marketing and promotion plans according to company strategic goals and operating plans, supervised execution, and evaluated effectiveness.2. Kept abreast of industry trends, proposed effective differentiated marketing strategies based on market environment, and supervised the execution of plans.3. Supervised and guided the team to complete planning and promotion, promotional operations, page design, and other related work.4. Integrated resources, planned distinctive marketing programs, analyzed marketing data, identified marketing points, and optimized existing programs.5. Responsible for department personnel management and training, strengthened talent pipeline construction.For Operations:1. Determined and decomposed KPIs according to the annual plan.2. Integrated resources, collaborated across departments, integrated the platform's best promotion resources to ensure the effectiveness of new product launches and related sales performance.3. Data analysis and management, timely analysis of relevant data, adjustment of activities based on data, and sales review for each event.

Dalian

E-share Technology is the first in China to propose the concept of social e-commerce, a startup social e-commerce SaaS service platform that enhances brand influence and sales through personal influence. Based on the concept and algorithm of social e-commerce third-party distribution, it has secured angel and Series A-B financing from Plum Ventures.Responsibilities:1. Develop social media marketing plans based on brand positioning and customer needs, including creative initiation, channel matching, and content creation.2. Plan and propose integrated marketing solutions across all online and offline channels, including media channel matching, e-commerce channel matching, and self-media channel matching. Develop marketing promotion plans and strategies that align with the brand's characteristics.3. Coordinate resources from various angles, including creative planning, process design, page production, traffic introduction, content deposition, and performance evaluation, to ensure the overall effectiveness of national-level activities organized in collaboration with brand partners, including but not limited to new user acquisition and cost control.4. Collaborate on cross-domain cooperative marketing initiatives involving word-of-mouth, content, events, KOLs, and self-media matrices.5. Plan and propose annual marketing plans for brand self-media platforms.6. Implement community marketing, visual marketing, and customized thematic activities targeting segmented user groups.7. Implement emerging interactive marketing modes such as H5, live streaming, and crowdfunding.8. Lead team building, creative initiation, and potential exploration.9. Organize large-scale marketing projects involving cross-departmental cooperation, innovate marketing and resource integration strategies (e.g., live streaming, online auctions, influencer endorsements), manage project progress, and mitigate risks.

Dalian

1. Based on customer needs, combined with market research, brand positioning, and data analysis, to develop online marketing strategies. Initiated nationwide campaign planning for the entire website, coordinating resources from multiple angles including creative planning, process design, VI design, traffic introduction, city station execution, city station communication, and performance evaluation to ensure the overall effectiveness of activities.2. Integrated marketing plans and proposals, matched self-media channels, and content development. Integrated resources according to brand tonality and product characteristics, formulated effective marketing methods, independently planned marketing activities based on regional market characteristics, utilized theme marketing, event marketing, PR, and new media communication to build product and service reputation, establish brand image, and increase user stickiness and order conversion.3. Collaborated across word-of-mouth, events, hot topics, celebrity effects, KOLs, and self-media matrices.4. Developed activity plans for the annual plan of the main station, conducted brand matching, resource exchange, community marketing, emotional marketing, scene customization, and content exploration.5. Planned and executed brand-themed activities.6. Participated in product content optimization design, structural optimization design, and user experience optimization.

Dalian ; Shenzhen

1. Built B2B platforms, product design, collaborated with work teams, and outsourced tasks.2. Established channels, negotiated partnerships, facilitated brand entry, and promoted products in overseas markets.3. Conducted Google advertising, PPC, Ads, coordinated with Google Analytics for daily SEO and SEM activities.4. Promoted overseas through SNS platforms such as Facebook, Twitter, Pinterest, LinkedIn, and YouTube for external traffic.5. Managed Alibaba International Station, Alibaba 1688 procurement wholesale station, imported traffic from Weidian, and conducted online operations and promotions.6. Promoted products offline at exhibitions such as the Canton Fair, China Hi-Tech Fair, and regular consumer goods exhibitions in Las Vegas, USA.7. Analyzed user demands, designed products, conducted traffic analysis, improved page views, and increased website visibility to ensure the smooth execution and innovation of website operation projects.

学士学位, 商务英语, 优秀

Activities and Societies: 话剧团编剧 成立了学校里第一个心理社团-心路社

学士学位, English Language And Literature, General, 优秀