Coco Mcwade Email & Phone Number

Greater Los Angeles Area

After joining the company I’ve improved their external marketing efforts through online, print and digital strategies:Website Revamp: Overhauled website, increasing usability, functionality and customer awareness of products, equipment and financing options.e-Blasts: Initiate targeted e-blast campaigns, creating and distributing emails every week to a select customer profile. Record and analyze statistics for each campaign for remarketing and sales targeting.Brochures/Flyers: Design creative pieces for company wide and/or division wide distribution, marketing specific products based on industry and geographic areas.Wellness Program: Committee member actively working to increase employee interest and participation in mental, physical, and financial initiatives.Teamwork Strategy Team: Team facilitator, organizing opportunities amid social engagements to establish open and effective communication and creative solutions towards shared goals.

Santa Fe Springs, Ca

Greater Los Angeles Area

During my 19 years with this company, I handled all marketing, communications and event coordination for customers, vendors and employees. This position required a high level of creativity, meticulous organizational skills, expert flexibility and multi-tasking, and supreme diplomacy. My responsibilities fell into two major categories:External Marketing to 25,000+ customers, vendors, manufacturers and distributors:Event Coordination | Open Houses | Trade Shows | Collateral | E-Blasts | Website Maintenance & SEOInternal Marketing Programs & Communications for 125+ employees in 13 branches nationwide:Online/Print Newsletters | Incentive, Recognition, Anniversary & Wellness Programs | Executive Board & Strategic Planning Meetings Key Achievements:* Organized a wide array of corporate and customer events including annual meetings, team-building/recognition events, customer open houses, vendor retreats, off-site strategic planning meetings, Board meetings, and national trade shows.* Designed marketing and sales collateral, from brochures, line cards and promotional gifts to customer follow-up emails and monthly advertising e-blasts.* Produced employee communications including online (weekly) and in-print (quarterly) company newsletters.* Updated website with product pages, product literature, customer testimonials and news releases. Optimized site, achieved first-page ranking, and reduced ad spend through Google AdWords and Bing Ads maintenance.

B.A.

Education record