- Responsible for Money 101 website traffic and clicks growth by optimizing website user experience and content curation.- Enhance company branding awareness by creating branding campaigns and media exposure planning.

* In charge of Acer Taiwan social media operation and management including Facebook, Instagram, and Youtube. Communicate with multiple agencies for content creation and curation for each social media channel.* Responsible for Acer creator brand ConceptD product marketing strategy and campaigns on a monthly basis.* Working on Email marketing for product selling campaigns and seasonal events.* Assist with online media advertising buying and report analyzing for each online campaign.

* Responsible for online streaming music content curation including all kinds of music genre and topics for myMusic service.* In charge of managing push notifications content of myMusic App to recruit more users using myMusic service. * Co-work with other editors for music article writing, editing and promoting monthly.* Working on social media management and operation including Facebook and Youtube channels. Create Facebook content posts on a daily basis and Facebook ads buying and… Show more * Responsible for online streaming music content curation including all kinds of music genre and topics for myMusic service.* In charge of managing push notifications content of myMusic App to recruit more users using myMusic service. * Co-work with other editors for music article writing, editing and promoting monthly.* Working on social media management and operation including Facebook and Youtube channels. Create Facebook content posts on a daily basis and Facebook ads buying and report analyzing. * Successfully raised the amount of myMusic Facebook fans from 80K people to 160K people in one year. Show less

• Manage an editorial team including two editors for content curating and planning of miii video service. • Manage Facebook fan page including article posting and comments replying. Also manage Facebook ads buying and reports analyzing. • Plan and execute seasonal marketing campaigns.

• Educational content planning and managing for pre-school children, including online videos, flash games and mobile apps and online storybooks.• Managing educational content analyst team for content choosing, editing, creating and filtering.• New content exploring and licensing.

• Manage localization process for Microsoft Windows Live marketing campaigns, including event landing page, banners, sign-in/sign-out pages and emails. • In charge of localization budget forecast from weekly to yearly for Windows Live, Windows 8, IE9 and Microsoft Commercial programs.• Monitoring, categorizing and analyzing users’ responses of Windows 8 promotional emails.

Working in the Content Service Team in HTC America, mainly focus on quality assurance projects.

Graduated from Master of Communication in Digital Media at University of Washington in March, 2012.

• Content Management Tool guideline creation for sales partners.• Performance monitoring and data analysis of Facebook and Google Ads.• Content creation of smartphone native app.

Mobile Web Associate Product Manager • Planned and launched the Yahoo! oneSearch localization and Yahoo! Answers mobile version.Producer, Mobile value-added content services• Manage partnership with mobile content providers, entertainment companies and carriers.

Define marketing strategies and executions for mobile value-added service, eg. ringtone, wallpapers and java games download.

In charge of mobile value-added service, especially for ringtones product line.