Coco C. Email & Phone Number

New York, United States

Menlo Park, CA, US

Business Experience

• Toasty Toasts is a competitively delicious card game for 2 to 4 players
• Designed, illustrated and self-published by Coco Chen, the game raised more than $6000 and earned the "Project We Love" badge on Kickstarter
• Part of the 2023 - 2024 GAMA Horizons Fellowship
• Sold 1500+ copies within the first year. Expanded to 20+ retail stores across 13 US states (https://toastytoasts.com/pages/retail-locations)

Cupertino, California, US

Menlo Park, CA, US

• eCommerce Ads Team
• Led alpha test interviews for Advantage+ Shopping Campaign across 10 advertisersSmall Business Advertising Team
• Identified key SMB industry trends and pain points through extensive literature review and brainstormed potential product big bets; helped to shape the 3-year strategy for Small Business Advertising
• Led the Ad Readiness project with a three-person cross-functional team from ideation to execution; resulted in identifying key predictors of Ad Readiness that would increase monthly Active Advertisers by 40M+Ads.
• Coordinated alpha test and go-to-market plan for Targeting Automation product across a team of 9 stakeholders, achieved all key milestones (e.g. recruitment goal) and gathered statistically significant performance data.
• Conducted 11 interviews with Sales Partners to understand their clients’ short form video ad targeting needs; partnered with product design to ideate 4 new solutions, resulted in adding new targeting projects in the.

Dublin 2, IE

Dublin 2, IE

• Global Telecommunication Firm
• Led as the Scrum Master in a four-person team; managed seven 5G deployment dashboards that resulted in 50% more On-Air sitesper month and 20% higher capital efficiency
• Designed new dashboards incorporating user requests to show the alignment across Wireline and Wireless process; gained 2296views from 238 unique users in two months, ranked consistently as the top 10 (out of 90+) most.
• Defined leadership-level KPIs for the firm’s business development organization, increased pipeline visibility and reducedopportunity backlog by 66%Semiconductor Company
• Developed Enterprise Resource Planning (ERP) decision criteria based on 7 client workshops and 4 deep-dive sessions, helped theCFO to short-list 2 ERP options that are optimal for the firm’s business needs and future.
• Created PowerBI dashboards to visualize IT testing progress, enhanced the defect resolution process and achieved testing targets

Cincinnati, Ohio, US

• Led the execution of 6 new Amazon exclusive Braun shaver launches, generating $3 million in first year sales
• Sold in 3 Deals of the Day promotions to Amazon buyer, increasing revenue by $340,000 and delivering 5 to 1 return on investment
• Conducted comprehensive competitive analysis on electric shave industry and created strategic merchandising recommendations, increasing category revenue by $500,000 in Q1 2019

• Created pitch deck for the 18th Duke Startup Challenge, won $1,000 Audience Choice Award of and $50,000 Grand Prize
• Customized the first summer newsletters for 50+ subscribers, increased website click rate by 6%
• Designed Facebook graphic for incoming freshman class, gained 100+ likes and 300+ email subscribers

Boston, MA, US

• Selected to join HBS's Peek Weekend program

Durham, NC, US

• Organized and advertised DukeGEN Networking events annually in over 30 locations worldwide, connected 500+ Duke alumni
• Streamlined communication between the managing director and Duke alumni through problem-solving and research
• Managed DukeGEN social media groups and websites, gained 50+ followers and 200+ likes

• Designed speaker graphics and Snapchat Geofilter to enhance the event’s social media reach

Seattle, WA, US

• Innovated and developed new mobile app strategy to increase Puget Sound grassroots actions, approved by the program director
• Mobilized 50+ residents to send 100+ postcards to Washington State legislators at Orca Month community outreach event
• Composed Letters to the Editor for local newspapers regarding new orca health research, published by The News Tribune
• Added and updated 50+ client information through Salesforce

• Collaborated with MBA candidates to develop FITTED, an on-demand fitness start-up
• Designed pitch deck that showcased FITTED’s value propositions, presented in front of multiple advisory boards
• Conducted competitive analysis about U.S. metropolitan cities’ on-demand fitness landscapes, contributed to the final business plan that received superior pass, the highest grading in the Fuqua School of Business
• Maintained the landing page and marketed via social media channels, increased 130+ unique visitors

Cincinnati, Ohio, US

• Selected through a highly competitive program created for top-tiered undergraduate students who are interested in a sales career path
• Engaged in a 2 day, all expenses paid, in depth look at P&G Sales
• Learned strategic selling skills and how to deliver value to customers

Durham, North Carolina, US

• Progressed research in suicide prevention by scoring data, filing surveys, and researching relevant studies
• Boosted data accuracy by correcting 10+ error points in the Access database through double entry
• Conducted research regarding race and suicidal rate and presented at Visible Thinking, Duke’s annual undergraduate research conference; found significant difference in depressive symptoms between Black and Caucasian.

Durham, North Carolina, US

• Duke-UNC China Leadership Summit (CLS) is an international conference that promotes greater understanding of China-US relations
• Increased international and out-of-state applications by 60% through social media marketing campaign
• Streamlined communication between the executive teams, delegates, and speakers
• Fostered sense of community among 80+ delegates by facilitating conversations and creating social media groups

Oxford, OH, US

• Developed and executed comprehensive marketing campaign for recruitment, attracted 100+ rushees
• Facilitated communication between current members, rushees, and the Rush Committee by serving as a liaison
• Engaged members and rushees through social media, resulted in 1400+ post reach

• Designed and executed “Dorm Basics” email marketing campaign for 2000+ subscribers via Mailchimp, increased company website’s click rate by 3.5%
• Expanded website’s product portfolio by adding inventory products and updating product descriptions
• Enhanced order processing efficiency by 25% through digitalization of the label printing procedure

• Taught first graders Chinese language and culture
• Scored student assignments and assessments
• Organized social events for recess periods

Bachelor'S Degree, Psychology, German, Economics

Education record

Advanced Studies Diploma, Oceanography