Coco C. Email and Phone Number
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• Proactive learner curious about consumer behavior and all things related to psychology• Innovative problem-solver focused on improving user experience and identifying product/market fit• Team player passionate about building authentic relationships
Eliseai
View- Website:
- eliseai.com
- Employees:
- 331
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Senior Product Marketing ManagerEliseaiNew York, United States -
Product Marketing ManagerMeta Sep 2024 - PresentMenlo Park, Ca, UsBusiness Experience -
FounderToasty Toasts Mar 2023 - Present• Toasty Toasts is a competitively delicious card game for 2 to 4 players• Designed, illustrated and self-published by Coco Chen, the game raised more than $6000 and earned the "Project We Love" badge on Kickstarter• Part of the 2023 - 2024 GAMA Horizons Fellowship• Sold 1500+ copies within the first year. Expanded to 20+ retail stores across 13 US states (https://toastytoasts.com/pages/retail-locations) -
Global Commercialization LeadApple Oct 2023 - Sep 2024Cupertino, California, Us -
Product Marketing ManagerMeta Apr 2021 - Sep 2023Menlo Park, Ca, UseCommerce Ads Team• Led alpha test interviews for Advantage+ Shopping Campaign across 10 advertisersSmall Business Advertising Team• Identified key SMB industry trends and pain points through extensive literature review and brainstormed potential product big bets; helped to shape the 3-year strategy for Small Business Advertising• Led the Ad Readiness project with a three-person cross-functional team from ideation to execution; resulted in identifying key predictors of Ad Readiness that would increase monthly Active Advertisers by 40M+Ads Manager Targeting Team• Coordinated alpha test and go-to-market plan for Targeting Automation product across a team of 9 stakeholders, achieved all key milestones (e.g. recruitment goal) and gathered statistically significant performance data for go-to-market communication• Conducted 11 interviews with Sales Partners to understand their clients’ short form video ad targeting needs; partnered with product design to ideate 4 new solutions, resulted in adding new targeting projects in the short form video monetization roadmapAds Manager Setup & Planning Team• Modeled opportunity sizing on new Ads Manager users through market research and SQL analysis; identified advertiser pain points through interviews and surveys, influenced the product team to develop new guided onboarding experience• Organized cross-team knowledge sharing and brainstorming, built a holistic 2-year vision for Ads Manager onboarding experience and amplified collaboration across 10 teams -
Strategy Senior AnalystAccenture Nov 2020 - Apr 2021Dublin 2, Ie -
Strategy AnalystAccenture Aug 2019 - Nov 2020Dublin 2, IeGlobal Telecommunication Firm• Led as the Scrum Master in a four-person team; managed seven 5G deployment dashboards that resulted in 50% more On-Air sitesper month and 20% higher capital efficiency• Designed new dashboards incorporating user requests to show the alignment across Wireline and Wireless process; gained 2296views from 238 unique users in two months, ranked consistently as the top 10 (out of 90+) most used dashboards in client’s portfolioGlobal Pharmaceutical Company• Defined leadership-level KPIs for the firm’s business development organization, increased pipeline visibility and reducedopportunity backlog by 66%Semiconductor Company• Developed Enterprise Resource Planning (ERP) decision criteria based on 7 client workshops and 4 deep-dive sessions, helped theCFO to short-list 2 ERP options that are optimal for the firm’s business needs and future vision• Created PowerBI dashboards to visualize IT testing progress, enhanced the defect resolution process and achieved testing targets -
Customer Business Development Intern - Amazon TeamProcter & Gamble May 2018 - Aug 2018Cincinnati, Ohio, Us• Led the execution of 6 new Amazon exclusive Braun shaver launches, generating $3 million in first year sales• Sold in 3 Deals of the Day promotions to Amazon buyer, increasing revenue by $340,000 and delivering 5 to 1 return on investment• Conducted comprehensive competitive analysis on electric shave industry and created strategic merchandising recommendations, increasing category revenue by $500,000 in Q1 2019 -
Marketing InternUngraded Produce, Llc May 2017 - Jun 2018• Created pitch deck for the 18th Duke Startup Challenge, won $1,000 Audience Choice Award of and $50,000 Grand Prize• Customized the first summer newsletters for 50+ subscribers, increased website click rate by 6%• Designed Facebook graphic for incoming freshman class, gained 100+ likes and 300+ email subscribers
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Peek Weekend ParticipantHarvard Business School May 2018 - May 2018Boston, Ma, Us• Selected to join HBS's Peek Weekend program -
Duke Global Entrepreneurship Network (Dukegen) Student ManagerDuke University - The Fuqua School Of Business Apr 2016 - May 2018Durham, Nc, Us• Organized and advertised DukeGEN Networking events annually in over 30 locations worldwide, connected 500+ Duke alumni• Streamlined communication between the managing director and Duke alumni through problem-solving and research• Managed DukeGEN social media groups and websites, gained 50+ followers and 200+ likes -
Spring Business Conference Marketing Committee MemberDuke Association For Business Oriented Women Sep 2017 - Feb 2018• Designed speaker graphics and Snapchat Geofilter to enhance the event’s social media reach
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Community Engagement InternWashington Environmental Council Jun 2017 - Aug 2017Seattle, Wa, Us• Innovated and developed new mobile app strategy to increase Puget Sound grassroots actions, approved by the program director• Mobilized 50+ residents to send 100+ postcards to Washington State legislators at Orca Month community outreach event • Composed Letters to the Editor for local newspapers regarding new orca health research, published by The News Tribune • Added and updated 50+ client information through Salesforce -
Student Project LeaderFitted Aug 2016 - Aug 2017• Collaborated with MBA candidates to develop FITTED, an on-demand fitness start-up• Designed pitch deck that showcased FITTED’s value propositions, presented in front of multiple advisory boards • Conducted competitive analysis about U.S. metropolitan cities’ on-demand fitness landscapes, contributed to the final business plan that received superior pass, the highest grading in the Fuqua School of Business• Maintained the landing page and marketed via social media channels, increased 130+ unique visitors
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P&G Sales Leadership Seminar CandidateProcter & Gamble Jul 2017 - Jul 2017Cincinnati, Ohio, Us• Selected through a highly competitive program created for top-tiered undergraduate students who are interested in a sales career path• Engaged in a 2 day, all expenses paid, in depth look at P&G Sales• Learned strategic selling skills and how to deliver value to customers -
Duke Child And Family Study Center Research AssistantDuke University Health System Sep 2015 - May 2017Durham, North Carolina, Us• Progressed research in suicide prevention by scoring data, filing surveys, and researching relevant studies• Boosted data accuracy by correcting 10+ error points in the Access database through double entry• Conducted research regarding race and suicidal rate and presented at Visible Thinking, Duke’s annual undergraduate research conference; found significant difference in depressive symptoms between Black and Caucasian groups -
Duke Publicity & Outreach ChairDuke-Unc China Leadership Summit Sep 2016 - Apr 2017Durham, North Carolina, Us• Duke-UNC China Leadership Summit (CLS) is an international conference that promotes greater understanding of China-US relations• Increased international and out-of-state applications by 60% through social media marketing campaign• Streamlined communication between the executive teams, delegates, and speakers• Fostered sense of community among 80+ delegates by facilitating conversations and creating social media groups -
Recruitment Marketing DirectorDelta Sigma Pi Apr 2016 - Mar 2017Oxford, Oh, Us• Developed and executed comprehensive marketing campaign for recruitment, attracted 100+ rushees• Facilitated communication between current members, rushees, and the Rush Committee by serving as a liaison• Engaged members and rushees through social media, resulted in 1400+ post reach -
Marketing And Sales InternUsa Sunflower Hometex Jul 2016 - Aug 2016• Designed and executed “Dorm Basics” email marketing campaign for 2000+ subscribers via Mailchimp, increased company website’s click rate by 3.5%• Expanded website’s product portfolio by adding inventory products and updating product descriptions• Enhanced order processing efficiency by 25% through digitalization of the label printing procedure
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Teacher'S AssistantAmerican Chinese School Jan 2013 - Jan 2014• Taught first graders Chinese language and culture • Scored student assignments and assessments • Organized social events for recess periods
Coco C. Skills
Coco C. Education Details
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Duke UniversityEconomics -
Humboldt-Universität Zu Berlin -
Thomas Jefferson High School For Science And TechnologyOceanography
Frequently Asked Questions about Coco C.
What company does Coco C. work for?
Coco C. works for Eliseai
What is Coco C.'s role at the current company?
Coco C.'s current role is Senior Product Marketing Manager.
What is Coco C.'s email address?
Coco C.'s email address is co****@****gbo.org
What is Coco C.'s direct phone number?
Coco C.'s direct phone number is +5519387*****
What schools did Coco C. attend?
Coco C. attended Duke University, Humboldt-Universität Zu Berlin, Thomas Jefferson High School For Science And Technology.
What are some of Coco C.'s interests?
Coco C. has interest in Social Services, Children, Economic Empowerment, Education, Environment, Poverty Alleviation, Science And Technology, Arts And Culture, Health.
What skills is Coco C. known for?
Coco C. has skills like English, Chinese, Graphic Design, Research, Data Analysis, Microsoft Office, Powerpoint, Microsoft Excel, Microsoft Word, Public Speaking, Statistics, Social Media.
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